Accurate record of actual dress of the Roaring Twenties in over 150 pages of mail-order catalogs, selected and with text by Stella Blum. Over 750 illustrations, captions.

Scores of illustrations with their original captions specifying colors, sizes, prices. Items include lingerie and playclothes to bridal ensembles, Madras jackets, and vinyl slicker coats. Introduction. Over 300 black-and-white illustrations.

One-piece strapless bathing suits and dresses with plunging necklines for women; business suits with wide lapels for men; bluejeans and plaid shirts for girls; and much more. Over 300 black-and-white illustrations.

The pages of this new book, excellently reproduced from rare copies of Sears catalogs, depict what average American youngsters, ages 4 to 16, were wearing during the first half of the twentieth century. Here, among other items, are Knickerbocker suits from 1914, starting at $1.95; elegant organdy and chiffon party dresses from 1918, selling at an average price of $4.28; boys' cowboy, Indian, and baseball outfits for less than two dollars; aviator helmets, knitted hats, and golf-styled caps, all under $1.00; and a selection of fashionable coats for the high school crowd in 1946, starting at $12.98. A rich social document that will interest a wide audience of social historians and fashion enthusiasts, this panoramic window to the past will also appeal to anyone fascinated by fashions of a bygone era.

From rare issues of the Fashion Service Review: 476 sharply detailed, easy-to-reproduce spots of authentic period apparel for men, women and children. Suits, dresses, coats, hats, shoes, neckties, swimwear, tuxedos and evening gowns, fur stoles, sweaters, pajamas, gloves, handbags, jewelry, undergarments, and much more.

What American men, women and children wore in the 1940s, shown in 122 fully illustrated and captioned pages selected from rare copies of Sears catalogs, reproduced in large format on high-quality glossy stock. Hundreds of detailed drawings depict hats, overcoats and shoes, suits and dresses, sportswear, undergarments, corsetry, neckties, rainwear, and personal accessories.

Over 700 black-and-white illustrations, detailed descriptions, and prices for a vast array of upscale women's clothing and accessories — dresses, bathing suits, cloche hats, shoes, much more. Attire for men and children, too.

Hundreds of authentic images reflect a mood of economic austerity. Over 130 fully illustrated pages from Sears catalogs offer historically accurate pictures of what men, women, and children wore throughout the decade.

From the turbulence of the 1930s emerged the Golden Age of Glamour. Framed by two world-changing events – the economic crash of 1929 and the outbreak of the Second World War – the 1930s saw new looks emerge and thrive, despite economic and social uncertainty. This was the decade of the bias cut, the statement shoulder, the puff sleeve, the tea dress, the fur shrug and the floor-length evening gown. It was also the era that saw Hollywood challenge Paris's fashion crown and its stars become fashion icons, signalling a new grown-up direction in womenswear design. Packed with over 500 original photographs, illustrations and sketches from the decade, this is an essential guide for any fashion historian, student or vintage enthusiast. These classic images have been selected from popular fashion publications of the day, mail-order catalogues and Hollywood studio press shots, including material from Chic Parisien, Harper's Bazaar, Sears, La Femme Chic and film studios Metro-Goldwyn-Mayer and Paramount. Authored and edited by renowned design historian, Charlotte Fiell, this volume also contains an authoritative introduction by fashion historian, Emmanuelle Dirix, as well as the biographies of the key designers and fashion houses of the period.

Illustrates the fashion of the 1930s and '40s, discussing fabrics, colors, and prices from each era, and outlines what fashion changes have occurred since the 1950s