Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation, including basic and advanced statistical analysis."--BOOK JACKET.

This book is the result of the WHO European Working Group on Health Promotion Evaluation which examined the current range of qualitative and quantitative evaluation methods to provide guidance to policy-makers and practitioners. It includes an extensive c

This work provides background and application information needed to plan, implement and evaluate health promotion programmes in a variety of settings. Programmes in the areas of community health, medical care and worksites are examined in detail and presentes in an accessible format.

This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students in public health. It will be useful both to students and to researchers and practitioners involved in all types of evaluation activities. The chapters are divided into three sections. Part I covers health promotion frameworks and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis. This text provides the tools needed to understand how and why evaluations are conducted, and it will serve as a reference for evaluators. It covers every aspect of the research and evaluation activities needed to assess a health promotion program.

Planning, Implementing, and Evaluating Health Promotion Programs, Eighth Edition provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Eighth Edition incorporates a straightforward, step-by-step format to make concepts clear and the full process of health promotion planning understandable. This edition features updated information throughout, including the most current Responsibilities, Competencies and Subcompetencies (NCHEC & SOPHE, 2020), the Code of Ethics for the Health Education Profession (CNHEO, 2020), a Report of the Joint Committee on Health Education and Promotion Terminology, and a new set of goals and objectives for the nation -- Healthy People 2030.

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field. "I too just took the CHES exam in April and passed...What I found to be most helpful was reading over "Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (4th Ed.)" by Mckenzie, Neiger, & Smeltzer. I think it would give individuals who have been out of school for a while a good "refresher" on not only the terminology, but also core concepts." Joseph D. Visker, MS,CHES, Department of Health Education & Recreation Southern Illinois University, Carbondale

The third edition of this highly successful book has been fully revised and updated to reflect the ongoing developments in the field of health promotion, to help those in health promotion choose and implement accurate, reliable, and evidence-based evaluation methods.

The contributors provide a general overview of evaluation in intitiatives designed to promote better health. They highlight successful and unsuccesful campaigns and offer a coherent study of the theory and practice of evaluation in this discipline.

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides you with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Sixth Edition features updated information throughout, significantly re-worked Chapters 2 (Starting the Planning Process) and 3 (Models for Program Planning in Health Promotion) for a more streamlined presentation, a more robust supplements package, and more information on program management and administration. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field. "[Planning, Implementing, and Evaluating Health Promotion Programs: A Primer] provides a very clear and concise explanation on how to develop a Health Promotion Program. The book provides excellent examples and activities for application of Program Planning as well as ties in each step so the final process makes sense. I also like that the book prepares and encourages students to take the CHES exam as well as gives them the tools they need to be successful." -- Aimee Richardson, Adjunct Faculty, American University, Washington, DC

The Second Edition of Health Program Planning and Evaluation will help you to systematically develop, thoughtfully implement, and rigorously evaluate health programs across a variety of health disciplines. This thorough revision includes updated examples and references throughout, reflecting the major changes within the field. This outstanding resource prepares students and professionals to become savvy consumers of evaluation reports and prudent users of evaluation consultants. It presents practical tools and concepts in language suitable for both the practicing and novice health program planner and evaluator.