Ethical Marketing Decisions

Ethical Marketing Decisions
Author :
Publisher : Prentice Hall
Total Pages : 344
Release :
ISBN-10 : UCBK:C087202539
ISBN-13 :
Rating : 4/5 (39 Downloads)

Synopsis Ethical Marketing Decisions by : Eugene R. Laczniak

Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.

Ethics in Marketing

Ethics in Marketing
Author :
Publisher : Taylor & Francis
Total Pages : 213
Release :
ISBN-10 : 9781317235651
ISBN-13 : 1317235657
Rating : 4/5 (51 Downloads)

Synopsis Ethics in Marketing by : Patrick E. Murphy

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

Answers for Ethical Marketers

Answers for Ethical Marketers
Author :
Publisher : Routledge
Total Pages : 155
Release :
ISBN-10 : 9781000377026
ISBN-13 : 1000377024
Rating : 4/5 (26 Downloads)

Synopsis Answers for Ethical Marketers by : Deirdre K. Breakenridge

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview. With the understanding of how personal and professional ethics align, business leaders, managers, and students will maneuver their way around this new landscape showcasing their values in ethical conduct. This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications who know what it means to face the inherent changes and challenges in this field. With more than 80 questions and answers focused on guiding marketing, PR and business professionals, readers will uncover situations where ethics are challenged, and their values will be tested. This straightforward Q&A guidebook is for professionals who realize ethics are a crucial part of decision-making in their communications and who want to maintain trust with the public and their positive brand reputations in business. Readers will receive answers to pressing ethical questions to help them apply best practice guidelines and good judgment in their own situations, based on the stories, theories, and practical instruction from the author’s 30 years of experience as well as the thought leaders featured in this book.

Ethical Branding and Marketing

Ethical Branding and Marketing
Author :
Publisher : Routledge
Total Pages : 214
Release :
ISBN-10 : 9780429809330
ISBN-13 : 0429809336
Rating : 4/5 (30 Downloads)

Synopsis Ethical Branding and Marketing by : Hagai Gringarten

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself. In a contemporary environment of "truthiness" and fake news, it is more important than ever to review core principles of ethics and to reassess how these principles apply to today’s branding and marketing practices. This book addresses practices in ethical branding and corporate culture. It includes such topics as truth, integrity, value, vulnerability, and differentiation. Collectively, these cases provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.

Marketing Ethics

Marketing Ethics
Author :
Publisher : Free Press
Total Pages : 220
Release :
ISBN-10 : UCAL:B4385237
ISBN-13 :
Rating : 4/5 (37 Downloads)

Synopsis Marketing Ethics by : Eugene R. Laczniak

SAGE Brief Guide to Marketing Ethics

SAGE Brief Guide to Marketing Ethics
Author :
Publisher : SAGE
Total Pages : 233
Release :
ISBN-10 : 9781412995146
ISBN-13 : 1412995140
Rating : 4/5 (46 Downloads)

Synopsis SAGE Brief Guide to Marketing Ethics by : Sage Publications

With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.

Ethical Decision Making in Marketing

Ethical Decision Making in Marketing
Author :
Publisher : SAGE Publications, Incorporated
Total Pages : 332
Release :
ISBN-10 : IND:30000042669006
ISBN-13 :
Rating : 4/5 (06 Downloads)

Synopsis Ethical Decision Making in Marketing by : Lawrence B. Chonko

Chonko simplifies the presentation of ethical decision making by substituting a "people are different" approach to the in-depth theoretical treatment of ethical decision rules. Discussions of various marketing decision areas are included, as are numerous scenarios to help students develop the decision-making skills that will guide them in their careers.

Marketing Ethics

Marketing Ethics
Author :
Publisher : Prentice Hall
Total Pages : 200
Release :
ISBN-10 : CORNELL:31924100645542
ISBN-13 :
Rating : 4/5 (42 Downloads)

Synopsis Marketing Ethics by : Patrick E. Murphy

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

Introduction to Business

Introduction to Business
Author :
Publisher :
Total Pages : 1455
Release :
ISBN-10 :
ISBN-13 :
Rating : 4/5 ( Downloads)

Synopsis Introduction to Business by : Lawrence J. Gitman

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Marketing Ethics & Society

Marketing Ethics & Society
Author :
Publisher : SAGE
Total Pages : 461
Release :
ISBN-10 : 9781473934023
ISBN-13 : 1473934028
Rating : 4/5 (23 Downloads)

Synopsis Marketing Ethics & Society by : Lynne Eagle

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.