Epica Book 23: Europe's Best Advertising

Epica Book 23: Europe's Best Advertising
Author :
Publisher : A&C Black
Total Pages : 402
Release :
ISBN-10 : 9782884791083
ISBN-13 : 2884791086
Rating : 4/5 (83 Downloads)

Synopsis Epica Book 23: Europe's Best Advertising by : Richard Hogqvist

All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.

Epica Book 23: Europe's Best Advertising

Epica Book 23: Europe's Best Advertising
Author :
Publisher : Bloomsbury Publishing
Total Pages : 402
Release :
ISBN-10 : 9782940447091
ISBN-13 : 2940447098
Rating : 4/5 (91 Downloads)

Synopsis Epica Book 23: Europe's Best Advertising by : Epica Awards

This book is a unique source of information for all those interested in contemporary European creative trends and is conveniently arranged by product category with creative credits and brief translations where necessary. Epica Book 23: Europe's Best Advertising includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.

Epica Book 24: Europe's Best Advertising

Epica Book 24: Europe's Best Advertising
Author :
Publisher : A&C Black
Total Pages : 402
Release :
ISBN-10 : 9782884791090
ISBN-13 : 2884791094
Rating : 4/5 (90 Downloads)

Synopsis Epica Book 24: Europe's Best Advertising by : Epica Awards

Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.

Adland

Adland
Author :
Publisher : Kogan Page Publishers
Total Pages : 316
Release :
ISBN-10 : 0749448377
ISBN-13 : 9780749448370
Rating : 4/5 (77 Downloads)

Synopsis Adland by : Mark Tungate

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Willing's Press Guide

Willing's Press Guide
Author :
Publisher :
Total Pages : 1352
Release :
ISBN-10 : UOM:39015038924299
ISBN-13 :
Rating : 4/5 (99 Downloads)

Synopsis Willing's Press Guide by :

"A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.

Let My People Go Surfing

Let My People Go Surfing
Author :
Publisher : Penguin
Total Pages : 276
Release :
ISBN-10 : 9781101201220
ISBN-13 : 1101201223
Rating : 4/5 (20 Downloads)

Synopsis Let My People Go Surfing by : Yvon Chouinard

Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.

New Serial Titles

New Serial Titles
Author :
Publisher :
Total Pages : 1480
Release :
ISBN-10 : WISC:89058710054
ISBN-13 :
Rating : 4/5 (54 Downloads)

Synopsis New Serial Titles by :

A union list of serials commencing publication after Dec. 31, 1949.

Epica Book 17: Europe's Best Advertising

Epica Book 17: Europe's Best Advertising
Author :
Publisher : AVA Publishing
Total Pages : 384
Release :
ISBN-10 : 2884790586
ISBN-13 : 9782884790581
Rating : 4/5 (86 Downloads)

Synopsis Epica Book 17: Europe's Best Advertising by : Epica Awards

The 17th annual edition of the Epica Book features more than 800 commercials, print ads, publications, internet sites, direct marketing operations and packaging design projects honoured in the Epica awards, Europe's premier creative awards show. Judged by journalists from 30 leading European advertising magazines, the 17th Epica awards attracted over 6,000 entries from around 700 of the best European advertising agencies, photographers and production houses in 39 countries. All the winners and finalists are in the Epica Book, together with a selection of other high-scoring campaigns. The Epica awards have become the reference for innovative and creative achievement in Europe. The Annual has become not only the reference to the best commercial communications in Europe for the last 12 months, but also a 'Who's Who' to the foremost creative talent in Europe.