At Clay Bottom Farm, author Ben Hartman and staff practice kaizen, or continuous improvement, cutting out more waste--of time, labor, space, money, and more--every year and aligning their organic production more tightly with customer demand. Applied alongside other lean principles originally developed by the Japanese auto industry, the end result has been increased profits and less work. In this field-guide companion to his award-winning first book, The Lean Farm, Hartman shows market vegetable growers in even more detail how Clay Bottom Farm implements lean thinking in every area of their work, including using kanbans, or replacement signals, to maximize land use; germination chambers to reduce defect waste; and right-sized machinery to save money and labor and increase efficiency. From finding land and assessing infrastructure needs to selling perfect produce at the farmers market, The Lean Farm Guide to Growing Vegetables digs deeper into specific, tested methods for waste-free farming that not only help farmers become more successful but make the work more enjoyable. These methods include: Using Japanese paper pot transplanters Building your own germinating chambers Leaning up your greenhouse Making and applying simple composts Using lean techniques for pest and weed control Creating Heijunka, or load-leveling calendars for efficient planning Farming is not static, and improvement requires constant change. The Lean Farm Guide to Growing Vegetables offers strategies for farmers to stay flexible and profitable even in the face of changing weather and markets. Much more than a simple exercise in cost-cutting, lean farming is about growing better, not cheaper, food--the food your customers want.

Tracking is a great way to channel your dogs energy and challenge their mind. There are different avenues of tracking from sports trials (earning titles), to search and rescue (professional working dogs), to dogs who only participate for fun and energy release. Tracking as a dog sport is intended to exercise the mind and body of your dog. Tracking is an ideal activity for dogs which have high drive (motivation and energy for a task) and require a means for release. Any breed of dog can do tracking and many dogs will excel at tracking where they have failed at other dog sports. Tracking challenges your dog with a task, they utilize their innate physical and mental abilities to the fullest extent, as nature had intended. In this book, we focus on Tracking as a sport or for fun. We use techniques and methods used by professional tracking and trailing dog handlers. We cover everything from laying your first track, progressing your training and troubleshooting. Learn about scent, how it moves and how it is affected by the environment so that you can start to understand your dogs behaviour and support them. Understanding scent also makes it easier for you to make well planned practice tracks for you and your training partners.

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Are you looking for a new challenge for your tracking dog? Try the AKC sport of Variable Surface Tracking or VST, a tracking sport that can be done in an urban setting. "Component training" breaks down skills for ease of learning. Includes a workbook.

Puppies make great trackers and starting your pup early is fun and helps build your relationship. Learn the basics of track-laying, starting your pup on a track, how to progress and record-keeping. Do it for fun or competition. Good news! Works for any age dog.

Written by a groundbreaking figure of modern medical study, Tracking Medicine is an eye-opening introduction to the science of health care delivery, as well as a powerful argument for its relevance in shaping the future of our country. An indispensable resource for those involved in public health and health policy, this book uses Dr. Wennberg's pioneering research to provide a framework for understanding the health care crisis; and outlines a roadmap for real change in the future. It is also a useful tool for anyone interested in understanding and forming their own opinion on the current debate.

"The ultimate guidebook to brand advocacy." PORTER GALE, former VP of Marketing, Virgin America Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically leveraging them to get more brand and product recommendations as well as drive sales? If you're not, you're missing the most powerful opportunity to turn likes into leads and social media into sales. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your Advocate Army, from identifying your Advocates to energizing them and tracking results. By following this strategic and sustainable approach, you'll soon be able to: Discover who your Brand Advocates are and what makes these influential customers tick Create and grow your Advocate Army by continuously identifying Advocates on digital, social, and mobile channels Energize and mobilize your Advocate Army to recommend your brand and products, boost sales, and defend you from social media ambushes Reward your Advocates by giving them what they crave most Measure results and ROI from advocacy programs Every company in the world including yours! has Brand Advocates. Get more value from your social media marketing and transform your company by unleashing the most powerful marketing force you have. Your Advocate Army is ready and waiting to build your brand and business.

Literary Nonfiction. California Interest. Religion & Spirituality. Originally published in recurring dispatches for a small town newspaper, this collection of essays by noted California naturalist Richard Vacha reads like a delighted field journal, full of insights into the mystic, sensory, and nearly-forgotten world of animal tracking. Through a series of outings, Vacha traverses the prismatic experience of tracking and brings it to our level. Practical investigations of signs and tracks draw close to the lives of all the animals in his landscape, including bobcats, badgers, skunks, coyotes, and one particular vulture. With spontaneous energy, Vacha's essays reveal the practice of asking sacred questions, and the process of stripping down to your senses in order to enter this primal awareness.