This book provides guidance on how organizations can respond effectively to a rapidly converging collection of advanced technologies, methods, and models often referred to as “the metaverse.” The arrival of the metaverse will likely lead to one of the most disruptive eras in modern history. We will see our personal, social, professional, and business lives change just as dramatically as we experienced with the arrival of the personal computer, Internet, and smart phone. The book also discusses some of the most important metaverse technologies, concepts, and methods which are needed by organizational leaders to understand as they begin to map out their metaverse transformation plans. These discussions are followed by detailed chapters on the main elements of an effective enterprise transformation initiative, concluding with a detailed hypothetical case study that describes how such a transformation can be accomplished. The central purpose of the book is to help executives and other professionals in charting an effective course to the metaverse. FEATURES: Discusses the most important metaverse technologies, concepts, and methods organizational leaders need to understand as they begin to map out their metaverse transformation plans Features detailed chapters on the main elements of an effective enterprise transformation initiative Covers machine learning, AI, augmented reality, quantum computing, enterprise architecture, robotics, platforms, ChatGPT, holograms, organizational structure for the metaverse era, and more Concludes with a detailed hypothetical case study that describes how such a transformation can be accomplished

This book provides guidance on how organizations can respond effectively to a rapidly converging collection of advanced technologies, methods, and models often referred to as "the metaverse." The arrival of the metaverse will likely lead to one of the most disruptive eras in modern history. We will see our personal, social, professional, and business lives change just as dramatically as we experienced with the arrival of the personal computer, Internet, and smart phone. The book also discusses some of the most important metaverse technologies, concepts, and methods which are needed by organizational leaders to understand as they begin to map out their metaverse transformation plans. These discussions are followed by detailed chapters on the main elements of an effective enterprise transformation initiative, concluding with a detailed hypothetical case study that describes how such a transformation can be accomplished. The central purpose of the book is to help executives and other professionals in charting an effective course to the metaverse. FEATURES: Discusses the most important metaverse technologies, concepts, and methods organizational leaders need to understand as they begin to map out their metaverse transformation plans Features detailed chapters on the main elements of an effective enterprise transformation initiative Covers machine learning, AI, augmented reality, quantum computing, enterprise architecture, robotics, platforms, ChatGPT, holograms, organizational structure for the metaverse era, and more Concludes with a detailed hypothetical case study that describes how such a transformation can be accomplished

DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General Category WINNER: CES 2020 Gary's Book Club Top Technology Book of the Year Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy. In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered technologies like the metaverse, natural language processing, and digital twins begin to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human side with technology-led strategy that is reshaping the very nature of innovation. In Radically Human, Daugherty and Wilson show this profound shift, fast-forwarded by the pandemic, toward more human—and more humane—technology. Artificial intelligence is becoming less artificial and more intelligent. Instead of data-hungry approaches to AI, innovators are pursuing data-efficient approaches that enable machines to learn as humans do. Instead of replacing workers with machines, they're unleashing human expertise to create human-centered AI. In place of lumbering legacy IT systems, they're building cloud-first IT architectures able to continuously adapt to a world of billions of connected devices. And they're pursuing strategies that will take their place alongside classic, winning business formulas like disruptive innovation. These against-the-grain approaches to the basic building blocks of business—Intelligence, Data, Expertise, Architecture, and Strategy (IDEAS)—are transforming competition. Industrial giants and startups alike are drawing on this radically human IDEAS framework to create new business models, optimize post-pandemic approaches to work and talent, rebuild trust with their stakeholders, and show the way toward a sustainable future. With compelling insights and fresh examples from a variety of industries, Radically Human will forever change the way you think about, practice, and win with innovation.

The metaverse is the future of business applications and models, and this ground-breaking book points and details a complete and clear picture of how the metaverse can impact the various business segments and how the human element will be maintained within the evolutionary change. This book serves as a guide for those planning to implement and expand the metaverse in their business as well as those already using it on limited levels. Simulated intelligence innovation can reveal intricate and significant examples in robust and information-rich situations that posture difficulties for human insight. In addition, similar to other burgeoning advancements, the experience and aptitudes accumulated by vendors and consumers, alongside the steady analysis of interactions and information, empower metaverse calculations to be refined and improved. This book illustrates the current advancements and results and expands the analysis of human-centric metaverse applications to business segments and their future effects on overall enterprise management. Essentially, this book elaborates on the impact of the metaverse across business sectors through the use of case studies.

Imagine a world where the digital and physical worlds intertwine seamlessly - this is the metaverse. This complex digital environment has the potential to revolutionize our lives in a multitude of ways. Yet the lack of standardized frameworks and guidelines creates a fragmented ecosystem with varying levels of security, privacy, and usability that can hinder the integration of the metaverse into our daily lives in cohesive, safe, and beneficial ways. Research, Innovation, and Industry Impacts of the Metaverse offers a comprehensive solution to the challenges posed by the metaverse. It serves as a roadmap for researchers, academics, and practitioners by providing a structured framework for exploring the metaverse. It covers foundational technologies, academic research, real-world applications, and challenges, offering insights into defining the metaverse, its technologies, and future potential. The book equips readers with the knowledge and tools needed to navigate the complexities of the metaverse and contribute to its responsible development. Showcasing the latest research contributions, this book initiates academic discourse and innovation. It fosters interdisciplinary collaboration, ensuring a holistic understanding of the metaverse's impact on society, education, commerce, and more, while empowering readers to harness the metaverse's full potential.

Given the nature of this book proposal, linked with some Masters, and the faster pace of digital technologies evolution, the new version will have an entire new content with new cases and insights regarding the development and implementation of the most interesting digital technologies. Digital transformation marks a rethinking of how an organization uses technology, people, and processes in pursuit of new business models and new revenue streams, driven by changes in customer expectations around products and services. For many enterprises that build traditional goods, this means building digital products, such as a mobile applications or an ecommerce platform. To do so, they must use and integrate digital technologies. The pace of change is increasing. Organizations need to adapt or risk disappearing under innovators entrance in the market. With new digital technologies growing in an exponential rate in the last few decades, organizations are facing even more complex contexts. Managers are now pressed to take efficient decisions. This book provides a reference manual to assist professionals and academics on further insights regarding: the impact of digital technologies in business, how to implement digital technologies, solutions for specific digital technologies barriers, and much more. This book covers research methods such as Systematic Literature Review (SLR) or Multifocal Literature Review (MLR), case studies, experiments, survey, Design Science Research using quantitative and qualitative approaches.

Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Under the conditions of the Fifth Industrial Revolution, there appears e-business 5.0, a new model of entrepreneurship in which humans and artificial intelligence (AI) are not opposed but systematically combined and effectively used. Because the core of e-business 5.0 is intelligent systems, the most important role in its development belongs to the management of technologies and innovations. Smart technologies may supplement or replace human resources in business processes, which involves various options of their combination and distribution of labor. This complicates things and requires a new approach to management in e-business 5.0. Smart Technologies and Innovations in E-Business is devoted to comprehensive research of e-business 5.0. This book discusses the systematization of international experience, determination of prospects, and development of recommendations for the improvement of the management of smart technologies and innovations in e-business 5.0. Covering topics such as big data, entrepreneurial development and dynamics, and mobile payment systems, this book is an essential resource for entrepreneurs, business executives and managers, e-commerce professionals, digital marketing experts, technology developers and engineers, academicians and researchers, policy makers and regulators, postgraduate educators and students, and more.