The promotion of an enterprise culture and entrepreneurship in India in recent decades has had far-reaching implications beyond the economy, and transformed social and cultural attitudes and conduct. This book brings together pioneering research on the nature of India’s enterprise culture, covering a range of different themes: workplace, education, religion, trade, films, media, youth identity, gender relations, class formation and urban politics. Based on extensive empirical and ethnographic research by the contributors, the book shows the myriad manifestations of enterprise culture and the making of the aspiring, enterprising-self in public culture, social practice, and personal lives, ranging from attempts to construct hegemonic ideas in public discourse, to appropriation by individuals and groups with unintended consequences, to forms of contested and contradictory expression. It discusses what is ‘new’ about enterprise culture and how it relates to pre-existing ideas, and goes on to look at the processes and mechanisms through which enterprise culture is becoming entrenched, as well as how it affects different classes and communities. The book highlights the social and political implications of enterprise culture and how it recasts family and interpersonal relationships as well as personal and collective identity. Illuminating one of the most important aspects of India’s current economic and social transformation, this book is of interest to students and scholars of Asian Business, Sociology, Anthropology, Development Studies and Media and Cultural Studies.

The promotion of an enterprise culture and entrepreneurship in India in recent decades has had far-reaching implications beyond the economy, and transformed social and cultural attitudes and conduct. This book brings together pioneering research on the nature of India's enterprise culture, covering a range of different themes: workplace, education, religion, trade, films, media, youth identity, gender relations, class formation and urban politics. Based on extensive empirical and ethnographic research by the contributors, the book shows the myriad manifestations of enterprise culture and the making of the aspiring, enterprising-self in public culture, social practice, and personal lives, ranging from attempts to construct hegemonic ideas in public discourse, to appropriation by individuals and groups with unintended consequences, to forms of contested and contradictory expression. It discusses what is 'new' about enterprise culture and how it relates to pre-existing ideas, and goes on to look at the processes and mechanisms through which enterprise culture is becoming entrenched, as well as how it affects different classes and communities. The book highlights the social and political implications of enterprise culture and how it recasts family and interpersonal relationships as well as personal and collective identity. Illuminating one of the most important aspects of India's current economic and social transformation, this book is of interest to students and scholars of Asian Business, Sociology, Anthropology, Development Studies and Media and Cultural Studies.

Beyond Alterity contests a core tendency in postcolonial studies as well as emerging critiques of neoliberalism—to assume that nations of the Global South are categorically distinct from their counterparts in the North and that they provide an alternative, or even an antidote, to the competitive and individualistic cultures of the advanced capitalist world. Through a textured analysis of cultural production from contemporary India, Shakti Jaising argues that neoliberal capitalism has produced significant continuities in class dynamics and subjective experience across the North-South divide—continuities that are at least as worthy of our consideration as differences arising from colonialism and its aftereffects. The book engages an array of political, economic, and cultural narratives, while focusing in particular on widely circulating Indian English-language novels and their audio-visual adaptations that demonstrate the growing currency of a neoliberal script extoling values like privatization and deregulation as conduits to both individual growth and national development, as well as freedom from poverty. With their potent enactments of personal and national maturation, contemporary Indian novels and films offer striking illustrations of the imaginative means by which the neoliberal script proliferates— even as economic precarity and inequality worsen in India, much like elsewhere in the world. Whereas literary scholars tend to approach the Indian English novel as an exemplar of resistance from the formerly colonized world, Beyond Alterity contends that far from inevitably modelling resistance, this genre’s contemporary examples instead encapsulate the challenges of disentangling literature from the all-pervasive logics and narratives of neoliberal capitalism.

This edited volume advances the conceptual framework of the 'everyday urban' to unpack the ways in which processes of modernity in India shape young subjects and, in so doing, centers the analytical categories of childhood and youth. In rejecting simplistic binaries of agency, and teleological logics of development and modernity, the authors focus on the complex pathways of negotiation and conflict that mark the lives of young people across various historical and contemporary contexts in urban India. Chapters are organized across two key themes: Shaping Modern Subjects and Being Modern Subjects, while spanning multiple disciplines including anthropology, history, sociology, disability studies, and psychology. Together, the contributions aim to advance the field of childhood and youth studies in South Asia and beyond.

This edited collection combines quantitative content and critical discourse analysis to reveal a shift in the rhetoric used as part of the neoliberal agenda in education. It does so by analysing, uncovering, and commenting on language as a central tool of education. Focussing on vocabulary, metaphors, and slogans used in strategy documents, advertising, policy, and public discourse, the text illustrates how concepts such as justice, opportunity, well-being, talent, and disadvantage have been hijacked by educational institutes, governments, and universities. Showing how neoliberalism has changed discourses about education and educational policy, these chapters trace issues such as anti-intellectualism, commercialization, meritocracy, and an erasure of racial difference back to a contradictory growth in egalitarian rhetoric. Given its global scope, this volume offers a timely intervention in the studies of neoliberalism and education by developing a holistic vision of how the language of neoliberalism has changed how we think about education. It will prove to be an essential resource for scholars and researchers working at the intersections of education, policymaking, and neoliberalism.

The march towards a ‘new India’ began with its entry onto the global stage as a rising economic power, impelled by liberalization policies and the forces of globalization. The success of India’s information technology (IT) industry symbolizes these larger developments, yet we lack a critical understanding of the wider social and cultural reverberations of this phenomenon. Reengineering India explores India’s post-liberalization transformation through the lens of the software industry. This book views the IT industry as a key site where new identities, aspirations and social imaginaries are being created and circulated. It examines the origins and organization of software capital, the production of the Indian IT workforce, the introduction of new forms of work and management and the connections between software and the ‘new’ middle class. The author argues that the software industry has been central to India’s post-liberalization refashioning, yet it remains deeply embedded in older structures of inequality and modes of accumulation. An anthropological account of the relationship between work, class, capital and culture in India’s new economy, this book is essential reading for thinking about the future of the post-IT revolution nation.

Bringing together ethnographic case studies of industrial labor from different parts of the world, Industrial Labor on the Margins of Capitalism explores the increasing casualization of workforces and the weakening power of organized labor. This division owes much to state policies and is reflected in local understandings of class. By exploring this relationship, these essays question the claim that neoliberal ideology has become the new ‘commonsense’ of our times and suggest various propositions about the conditions that create employment regimes based on flexible labor.

In Changing the Subject Srila Roy maps the rapidly transforming terrain of gender and sexual politics in India under the conditions of global neoliberalism. The consequences of India’s liberalization were paradoxical: the influx of global funds for social development and NGOs signaled the co-optation and depoliticization of struggles for women’s rights, even as they amplified the visibility and vitalization of queer activism. Roy reveals the specificity of activist and NGO work around issues of gender and sexuality through a decade-long ethnography of two West Bengal organizations, one working on lesbian, bisexual, and transgender issues and the other on rural women’s empowerment. Tracing changes in feminist governmentality that were entangled in transnational neoliberalism, Roy shows how historical and highly local feminist currents shaped contemporary queer and nonqueer neoliberal feminisms. The interplay between historic techniques of activist governance and queer feminist governmentality’s focus on changing the self offers a new way of knowing feminism—both as always already co-opted and as a transformative force in the world.

India will soon be the world’s most populated country and its political development will shape the world of the 21st century. Yet Hindu nationalism – at the helm of contemporary Indian politics – is not well understood outside of India, and its links to the global neoliberal trajectory have not been explored. Covering 30 years of Indian politics, this book shows for the first time the importance of education in propagating the acceptance of Hindu nationalism within a neolberal system, including the reframing of the concept of Indian citizenship. The first five years of Modi rule failed to bring about the development that had been promised and have seen India’s rapid change from a largely inclusive society to one where religious minorities are denied their basic rights.

This volume seeks to add to our understanding of how language is constructed in late capitalist societies. Exploring the conceptual and theoretical underpinnings of the so-called "commodification of language" and its relationship to the notion of linguistic capital, the authors examine recent research that offers implications for language policy and planning. Bringing together an international group of scholars, this collection includes chapters that address whether or not language can rightly be referred to as a commodity and, if so, under what circumstances. The different theoretical foundations of understanding language as a resource with exchange value – whether as commodity or capital – have practical implications for policy writ large. The implications of the "commodification of language" in more empirical terms are explored, both in terms of how it affects language as well as language policy at more micro levels. This includes more specific policy arenas such as language in education policy or family language policies as well as the implications for individual identity construction and linguistic communities. With a conclusion written by leading scholar David Block, this is key reading for researchers and advanced students of critical sociolinguistics, language and economy, language and politics, language policy and linguistic anthropology within linguistics, applied linguistics, and language teacher education.