Le développement spectaculaire d’internet, des réseaux sociaux, de la technologie mobile et la multiplication des capteurs provoquent une croissance exponentielle des données à laquelle les entreprises doivent faire face : c’est le phénomène du Big Data. Ses enjeux sont considérables. Au-delà de la simple question technique du stockage, il offre la possibilité de tirer profit du contenu de ces nouvelles sources d’information. Les solutions décisionnelles classiques laissent progressivement place au Business Analytics et aux méthodes prédictives, transformant l’avalanche de données en valeur ajoutée. La technologie est aujourd’hui disponible, les bases de données traditionnelles ont évolué et les solutions dédiées à l’exploitation des données massives, telles que Hadoop, sont désormais opérationnelles. S’appuyant sur différents cas pratiques, Enjeux et usages du Big Data met l’accent sur les méthodes, les techniques et les ressources nécessaires pour permettre aux entreprises d’entrer avec succès dans l’ère de l’information à grande échelle.

As the industry's foremost voice for human resources certification, the HR Certification Institute has brought together the world's leading HR experts to share insights on our profession through this inaugural Institute-sponsored publication that is being distributed globally in an effort to advance the HR profession. Seventy-three human resources thought leaders from across the globe volunteered to contribute their expertise to this compilation of wisdom regarding the HR profession. Together, their contributions offer a comprehensive look into the critical issues transforming human resources-one of the fastest-growing professions in the workplace and one that is being influenced by many factors, including technological developments and globalization.

The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal

UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: - Family planning — Basic ideas and a few tools that will help one get organized - Conception and gestation — Step-by-step instructions to move from assumptions to completed personas - Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time - Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle - Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one - Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI - Invaluable guide that gives you a quick reference for incorporating personas into a product development process - Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

Several prominent public voices have advanced the hypothesis that networked communications erode the value of privacy in favor of a transparent connected existence. Especially younger generations are often described as prone to live "open digital lives". This hypothesis has raised considerable controversy, polarizing the reaction of its critics as well as of its partisans. But how likely is the "end of privacy"? Under which conditions might this scenario come to be? What are the business and policy implications? How to ethically assess risks and opportunities? To shed light on the co-evolution and mutual dependencies of networked structures and individual and collective strategies towards privacy, this book innovatively uses cutting-edge methods in computational social sciences to study the formation and maintenance of online social networks. The findings confound common arguments and clearly indicate that Internet and social media do not necessarily entail the end of privacy. Publicity is not "the new norm": quite to the contrary, the book makes the case that privacy is a resilient social force, resulting from a set of interconnected behaviors of Internet users.

Technological changes have often produced important social changes that translate into spatial and planning practice. Whereas the intelligent city is one of the unavoidable and even dominant concepts, digital uses can influence urban planning in four different directions. These scenarios are represented by a compass composed of a horizontal axis opposing institutional and non-institutional actors, and a second axis with open and closed opposition.

This textbook presents the core of recent advances in design theory and its implications for design methods and design organization. Providing a unified perspective on different design methods and approaches, from the most classic (systematic design) to the most advanced (C-K theory), it offers a unique and integrated presentation of traditional and contemporary theories in the field. Examining the principles of each theory, this guide utilizes numerous real life industrial applications, with clear links to engineering design, industrial design, management, economics, psychology and creativity. Containing a section of exams with detailed answers, it is useful for courses in design theory, engineering design and advanced innovation management. "Students and professors, practitioners and researchers in diverse disciplines, interested in design, will find in this book a rich and vital source for studying fundamental design methods and tools as well as the most advanced design theories that work in practice". Professor Yoram Reich, Tel Aviv University, Editor-in-Chief, Research In Engineering Design. "Twenty years of research in design theory and engineering have shown that training in creative design is indeed possible and offers remarkably operational methods - this book is indispensable for all leaders and practitioners who wish to strengthen theinnovation capacity of their company." Pascal Daloz, Executive Vice President, Dassault Systèmes

“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.