Today's unfortunate reality, for millions of people, is that work is simply a have-to-do that pays the bills and gets in the way of doing what they really care about. This results in people becoming disengaged and disconnected from their organizations and colleagues. But what if employees could be made to see the big picture, the connection between their own efforts, and the success of their organizations? What if people could be made to feel a sense of purpose at work and to thereby become committed, sincere, loyal, and happy participants in a team effort? Authors "Maryann Baumgarten" and "Lisa Smith" know that we all feel engaged when we care and connect to something larger than ourselves. They realize that even though so many of us see work as a time- and energy-sucking drain, a few shifts in organizational behavior and direction can turn that perspective on its head. Their new book, "#ENGAGE tweet: How Leaders Bring More Energy into Work and Life," contains 140 actionable pieces of wisdom that employers and senior managers can start using today to make people engaged and connected with their work and workplaces. "#ENGAGE tweet" focuses on bringing clarity to the work environment by answering several fundamental questions. What needs are being fulfilled through work? Conversely, what needs are as yet unmet? How does any employee be made to feel more balanced and connected to their true motivations? Finally, how can any employee realize that they can indeed change their circumstances to make work engaging, meaningful, and fun? For any employer who has grappled with the issue of discontentment at work, or for any employee who would like to turn around their workdays to make them pleasurable and meaningful, "#ENGAGE tweet" is an actionable book that will engage mind and spirit, to bring about positive realignment and empowerment. "#ENGAGE tweet" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Strategic pricing is a game-changing process for business-to-business pricing in today’s highly competitive global markets.

It continues to have a significant, positive impact on the profitability of companies that have embraced and employed it effectively. It is not unusual for companies to increase their bottom line by two to three points or more within the first two years after implementation. After all, what company doesn’t want to add another three hundred thousand dollars to the bottom line for every ten million dollars in sales? And the real win is that these companies are also growing their businesses and improving customer satisfaction at the same time.

#B2B Strategic Pricing tweet Book01: Game-Changing Pricing Strategies for Manufacturing and Service Companies aims to provide business managers and marketing executives with that exact same advantage by arming them with the understanding of effective strategic pricing. This book, written by strategic-pricing specialist and ProfitSmart Solutions LLC founder Bob Bonacorsi, was designed to deliver practical yet comprehensive insights into the why, how, and who of successful strategic pricing. It was also written to help managers and marketers effectively implement and integrate the strategic-pricing process into their own organization.

Bob consolidates more than twenty years of marketing, product development, operations management, and business process experience. Having held a variety of leadership positions himself, Bob has gained key insight into the importance of pricing, an insight that many other business leaders have missed out on. In #B2B Strategic Pricing tweet, Bob aims to share that insight.

Readers will discover why pricing is the most important profit driver and how strategic pricing is absolutely critical in optimizing prices. It outlines the basic steps on implementing and integrating strategic pricing into their business and how exactly strategic pricing can increase their customers’ satisfaction. It provides the insight to prevent the “cowboying” of prices that increase sales volume but damage profit margins.

This book was written as a concise and easy-to-read marketing book that breaks down the complex ideas behind strategic pricing and it delivers in one straightforward, no-frills, but highly-effective, package.

#B2B STRATEGIC PRICING tweet is part of the THiNKaha series whose slim and handy books contain 140 well thought-out quotes (tweets/ahas). Increase your influence by picking up the THiNKaha app and easily share Bob’s quotes on twitter, Facebook, LinkedIn, and Google+.

CPA Brad Beckstead knows how difficult it can be for small public companies, or newly-public entities, to remain in constant compliance of federal regulation. In his new book, #CORPORATE GOVERNANCE tweet, Brad condenses all his professional experience and expertise into wisdom that a brand new public entity can deploy today. In simple language that even a layman can absorb and appreciate, and using the quick-to-action tweet format, Brad explains what corporate governance means and how it should be effectively implemented for the benefit of the public organization. The reader comes away with a lucid understanding of how corporate governance and effective systems of internal controls should be deployed in order to protect the interests in all parties involved in a public company.

In today's world where an organization's prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it? It's simple. Two words: "thought leadership." With the changing environment that the Internet and social media is bringing about, it's not as much about the global organization, but the individual experts turned thought leaders in the organizations whose names you associate with expertise in their respective niches. These thought leaders are being helped by their organizations to crowdsource books and eBooks, write articles, blog, tweet, speak at conferences and webinars, as well as to get quoted in traditional media on events and trends in the marketplace. Through them, the organizations' messages are being amplified in the marketplace. "#CREATING THOUGHT LEADERS tweet Book01" helps the experts inside organizations think about and act on becoming thought leaders. Sections of the book include: why organizations should do it, what does it take, who else has made the transition, benefits they will receive, how they need to craft and define their message, and what H.E.L.P. they need to get to get to the next level. If you are tapped by your organization to be a thought leader or are considering just diving in and taking the lead yourself, this book is for you. This aha from the beginning of the book should appeal to the organization: "Prospects making purchasing decisions are looking for thought leaders in their space to learn from before taking action" (#54). The last aha of this book should appeal to the expert: "Being a thought leader is one of the most rewarding positions to be in life. Why not work to make it yours!" (#140). You owe it to yourself to pick up and read this book ... more than once! "#CREATING THOUGHT LEADERS tweet Book01" by "Mitchell Levy " is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Virtually everybody, no matter how self-assured, internally motivated, or confident, hits a few rough patches in life. We all know that when we hit a rough spot we could do with a little extra nudge. That nudge may come from family, a caring co-worker, or a special friend. But equally likely, the prod or push can come from reading an inspiring, empathetic book that shows you how to find your way again. Author Jarie Bolander's #ENDURANCE tweet is just that kind of book. Jarie wrote it for all of us for when we need a little nudge to keep reaching our goals. Most of us do not look for a book that helps us set our goals--we already have those in mind. What we look for is help getting over the hump; overcoming the inertia that sets in and keeps us from taking the first step and making it all the way towards our goals. Jarie knows first-hand about the struggle to get going and keep going. With the true passion and grit of an endurance athlete, he has completed more than a dozen triathlons. He knows that the key to achievement is to "out-endure" everybody else. Jarie firmly believes that most of us can, with the right mindset and determination, pull through with winning colors. #ENDURANCE tweet shows the way. With bite-sized wisdom that we can immediately implement, Jarie walks us through breaking down the initial barriers, determining and then pushing our limits, performing at a high level throughout, pushing extra hard as we draw close to the finish line and even, if required, picking ourselves up and starting all over again. #ENDURANCE tweet inspires its readers to endure through their challenges and succeed. Jarie helps us realize that the secret to success is to endure until you can't endure anymore. This wonderful new book teaches readers to be motivated to fix firmly on their goals and build the confidence to achieve them. #ENDURANCE tweet is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotations (tweets/ahas).

After the ivory tower existence of college comes the hard reality of "real life." Although the economy is steadily curving upwards, many college graduates still have to face the reality that their efforts over the past four years may not readily result in the payoff of a lucrative job. To put it bluntly, many new graduates today find themselves newly unemployed For those that fall under this category, who are walking out into the real world for the first time, help in the form of a realistic and supportive guidebook is at hand. '#AFTER COLLEGE tweet' provides pointers for moving forward in just such a situation. It shows recent graduates how to reconcile the reality of their situations with the promise of the jobs they expected after attending four-year universities. Written by college graduates who are trying to find their place in the world themselves, the book clearly demonstrates a firm grasp on the truths of life after college and what must be done to preserve balance in a time of uncertainty. As the authors point out, a fundamental difference between college life and life after college is that the latter is devoid of a straight, well-laid-out path. One has to find one's own way. Money is often a constraint, especially if there are substantial student loans to repay. Extensive job searching can be hard on the mind and self-esteem. Many rules that applied in college no longer hold. Maintaining a balance in this new environment is not easy. Most importantly, young college graduates out in the workplace are seen as adults, and not cushioned as they were in college. The authors are keenly aware that an important part of adulthood after graduation is being able to find pride and self-confidence as well as an understanding of self. With empathy, perspective, and a sense of humor, the authors of #AFTER COLLEGE tweet help young adults sail through this challenging period of their lives. '#AFTER COLLEGE tweet' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Management of marketing.

Virtually everybody, no matter how self-assured, internally motivated, or confident, hits a few rough patches in life. We all know that when we hit a rough spot we could do with a little extra nudge. That nudge may come from family, a caring co-worker, or a special friend. But equally likely, the prod or push can come from reading an inspiring, empathetic book that shows you how to find your way again. Author Jarie Bolander's #ENDURANCE tweet is just that kind of book. Jarie wrote it for all of us for when we need a little nudge to keep reaching our goals. Most of us do not look for a book that helps us set our goals--we already have those in mind. What we look for is help getting over the hump; overcoming the inertia that sets in and keeps us from taking the first step and making it all the way towards our goals. Jarie knows first-hand about the struggle to get going and keep going. With the true passion and grit of an endurance athlete, he has completed more than a dozen triathlons. He knows that the key to achievement is to "out-endure" everybody else. Jarie firmly believes that most of us can, with the right mindset and determination, pull through with winning colors. #ENDURANCE tweet shows the way. With bite-sized wisdom that we can immediately implement, Jarie walks us through breaking down the initial barriers, determining and then pushing our limits, performing at a high level throughout, pushing extra hard as we draw close to the finish line and even, if required, picking ourselves up and starting all over again. #ENDURANCE tweet inspires its readers to endure through their challenges and succeed. Jarie helps us realize that the secret to success is to endure until you can't endure anymore. This wonderful new book teaches readers to be motivated to fix firmly on their goals and build the confidence to achieve them. #ENDURANCE tweet is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotations (tweets/ahas).

Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, "new points" of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to "them"-this book is for you. Authors "Dr. Liz Alexander" and "Craig Badings," who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. "#THOUGHT LEADERSHIP tweet" is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).

The speed of data collection, an increase in the volume and complexity of data, the pressure to be innovative and adaptable, and the need to learn and share across geographic and corporate boundaries are just a few of the factors that make managing knowledge central to any organization's success today. Knowledge creates the capacity for effective action, and making that knowledge flow in a way that supports organizational learning is a key component, perhaps the most vital asset, for a learning organization. Knowledge management (KM) as a discipline is often misunderstood. To help illuminate this field, KM expert, "Michael Prevou," and corporate veteran, "Mitchell Levy," condense input from top KM practitioners to provide the best practice advice that will help today's corporate leader understand KM in a clear, structured, and relevant manner. Cutting straight through the confusion, this hard-hitting book provides just what you need to know to understand what KM is and is not, why it is important, how to design your KM strategy, and get started with your organization's KM program. Michael is one of the most innovative and experienced knowledge management practitioners in the country. In "#SUCCESSFUL CORPORATE LEARNING tweet Book05: Everything You Need to Know about Knowledge Management in Practice in 140 Characters or Less," he draws on that unique experience to bring you the most relevant and cutting-edge developments in the field. While working with the U.S. Army, he co-founded the Army's lead agency on knowledge management and established and grew a nested network of over 60 communities. These communities have grown to over 250,000 active members and have saved the military time, money, and lives. His unique experiences implementing real KM in action along with his background in educational psychology partner for a powerful combination of expertise that can help any company implement a successful KM program targeted to their specific needs. In this book, he teams up with Mitchell to show that KM should be a deliberate and continuous strategy to get the right knowledge to the right people at the right time, helping people share and put knowledge into action in ways that visibly improve individual and organizational performance. "#SUCCESSFUL CORPORATE LEARNING tweet Book05: Everything You Need to Know about Knowledge Management in Practice in 140 Characters or Less" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).