First Published in 1996. This encyclopedia is unique in several ways. As the first international reference source on publishing, it is a pioneering venture. Our aim is to provide comprehensive discussion and analysis of key subjects relating to books and publishing worldwide. The sixty-four essays included here feature not only factual and statistical information about the topic, but also analysis and evaluation of those facts and figures. The chapters are significantly more comprehensive than those typically found in an encyclopedia.

1970- issued in 2 vols.: v. 1, General reference, social sciences, history, economics, business; v. 2, Fine arts, humanities, science and engineering.

A journal for authors and publishers.

Hudson, publisher of the Newsletter on Newsletters and president of the Newsletter Clearinghouse, shares his knowledge on producing and publishing newsletters. Early chapters cover types of newsletters, managing editorial content, newsletter style, design, and printing. Later chapters tell how to find your market, obtain and keep subscribers, manage the newsletter, and make extra income from ancillary services. Includes many checklists, sample forms, and bandw illustrations. This edition is updated regarding technological advancements affecting the field since 1988. Includes a 16-page color gallery of newsletters. Annotation copyrighted by Book News, Inc., Portland, OR

An invaluable business marketing book showing how to use newsletters to sell. Includes information on combining new media with print for superior results.