Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.

Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.

Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.

A best-seller in its first edition, Liquid Detergents, Second Edition captures the most significant advances since 1996, maintaining its reputation as a first-stop reference in all fundamental theories, practical applications, formulation technologies and manufacturing aspects of liquid detergents. Featuring contributions from 22 award-winning, international experts from industry and academia, the book embraces recent advances in the products and technologies of liquid detergents over the last decade and includes more than 30% new material, 1800 up-to-date references, and 300 figures and tables.

The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.

The three-volume Encyclopedia of Consumer Culture covers consuming societies around the world, from the Age of Enlightenment to the present, and shows how consumption has become intrinsic to the world′s social, economic, political, and cultural landscapes. Offering an invaluable interdisciplinary approach, this reference work is a useful resource for researchers in sociology, political science, consumer science, global studies, comparative studies, business and management, human geography, economics, history, anthropology, and psychology. The first encyclopedia to outline the parameters of consumer culture, the Encyclopedia of Consumer Culture provides a critical, scholarly resource on consumption and consumerism over time. Some of the topics included are: Theories and concepts Socio-economic change (i.e. social mobility) Socio-demographic change (i.e. immigration, aging) Identity and social differentiation (i.e. social networks) Media (i.e. broadcast media) Style and taste (i.e. fashion, youth culture) Mass consumptions (i.e. retail culture) Ethical Consumption (i.e. social movements) Civil society (i.e. consumer advocacy) Environment (i.e. sustainability) Domestic consumption (i.e. childhood, supermarkets) Leisure (i.e. sport, tourism) Technology (i.e. planned obsolescence) Work (i.e. post industrial society) Production (i.e. post fordism, global economy) Markets (i.e. branding) Institutions (i.e. religion) Welfare (i.e. reform, distribution of resources) Urban life (i.e. suburbs)

An Examination of Detergent Applications The fifth volume in a six volume project penned by detergent industry experts, this segment deals with the various applications of detergent formulations – surfactants, builders, sequestering/chelating agents – as well as other components. These applications are discussed with respect to the scope of their domestic, institutional, or industrial usages. Special focus is given to technological advancement, health and environmental concerns, and the rapid changes occurring in the field within the past several years. With each chapter providing the special access of a pioneering researcher, this text offers an insider’s look at the most current advances.

Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.

At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similarly, Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. Finally, Huggies turned Kimberly-Clark into a leading player in the highly competitive diaper market of the 1970s and 1980s. In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask the (inevitably male) pharmacist for a sanitary napkin. To solve such vexing marketing problems, Kimberly-Clark invented the artificial word Kotex and inserted it into consumer vocabulary through massive advertising campaigns. Making it easier for women to shop for the new product. Kimberly-Clark also recommended that stores place boxes of Kotex on the counter where women could help themselves without embarrassing conversation, thus pioneering the concept of self-service.

Buying, selling, budgeting, and saving are fundamental business practices that almost everyone understands on a basic level.