This refreshing reminder of creative and memorable items of the past includes over 1000 color photos of advertising memorabilia-from tin containers and tobacco cutters to gum machines and thermometers. Many famous companies and little-known items are represented with newly revised pricing information throughout. Here American free enterprise is reflected in its advertising.

This volume includes more than 1,400 color photos which were not included in the first volume--for a total of nearly 5,000 images. Information on sizes, types, shapes, manufacturers, and current market values is given, plus a complete Index which simplifies location of any tin described in the book.

Of the many media used by companies to bring attention to their products or services, none seem to have had the overall appeal of porcelain enamel. The process of creating porcelain signs is an art in itself, and the influx of new collectors in the market place attests to porcelain enamel advertising's beauty. Few collectibles are made with such long-lasting properties or have been found in such diversity. With hundreds of full color photographs, this new book will give you an idea of the beauty and diverse graphics that can be found in this very collectible area of Americana. Discover the powerful graphics that were so effective on these signs and see the wide range of advertisers who used the medium. The book is divided by manufacturing design with one chapter devoted to gasoline pump signs, a particularly popular area of collecting. Informative captions include a description, measurements, and the approximate age of the sign. This is simply the best illustrated guide to porcelain enamel advertising ever published, and an important reference to collectors and historians alike.

Contains photographs of over 1,100 advertisements from vintage magazines published between 1890 and 1950, and includes values for each.

Notice the beauty and diverse graphics found on porcelain enamel advertising. This part of Americana has garnered interest from collectors worldwide. Petroleum, automobiles, gasoline, beer, paints and varnishes, telephone, tobacco, and soda pop are among

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

From old schoolhouse clocks to stately grandfather clocks, the Encyclopedia of Antique American Clocks presents the most comprehensive guide to America's clocks. More than 700 photographs of clocks include detailed descriptions and current market values. The clocks are presented in an easy-to-follow format organized by clock type. Also included is information about the major clock manufacturers, and overview of clock types and a brief history of clock making. Arranged by clock type, the Encyclopedia of Antique American Clocks includes: • Grandfather clocks • Wall clocks • Classic clocks • Shelf clocks • Novelty clocks Special chapters on: • Clock types • History of clock making • Clocks from smaller clock makers • Leading clock makers • Glossary • Bibliography • Photo index

The evolution of the modern farm Finally, an encyclopedia reference work covering American farm implements and farm-related antiques from the 1800s through the 1940s. Through Encyclopedia of American Farm Implements & Antiques, follow the exciting and fascinating technological advances in farm equipment that made the United States the breadbasket to the world. Thoroughly researched, this guide features nearly 2,000 rare illustrations of farm equipment - the most poplar to the most obscure - from firms such as Deere & Co., J.I. Case, Allis-Chalmers, International Harvester and McCormick. Trace the history of: Alfalfa Grinders Balers Corn Binders Corn Harvesters Cultivators Elevators Drills Hay Tools Milking Machines Plows Saws Threshers Washing Machines Plus Much More! If you have an interest in farming and history, you'll love Encyclopedia of American Farm Implements & Antiques. Not only does it identify and illustrate farm equipment, but it explains how this equipment was used and reveals many of the trials and tribulations farmers faced in using it. Also includes current price ranges for thousands of implements and antiques.