Recently, there has been an increase in the number of e-commerce users. This has caused online shopping to become a new and challenging market for e-commerce vendors. Security, inventory management, reliability, and performance of e-commerce websites are a few of the challenges associated with the rising popularity of e-commerce. On a daily basis, millions of e-commerce transactions are taking place. This generates a huge amount of data that can be used to solve the various challenges of e-commerce. Further study on how this data can be used to address these issues is required to propel businesses forward. Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications shares experiences and research outcomes on all aspects of intelligent software solutions such as machine learning, nature-inspired computing, and data science for business-to-consumer (B2C) e-commerce. By looking at the exponential growth of the e-commerce market and its popularity, this book also focuses on the current issues, solutions, and future possibilities in the B2C model of e-commerce. Covering a range of critical topics such as online shopping, supply chain management, and blockchain, this reference work is ideal for academic scientists, data scientists, software developers, business experts, researchers, scholars, practitioners, academicians, instructors, and students.

Shares experiences and research outcomes on all aspects of intelligent software solutions such as machine learning, nature-inspired computing, and data science for business-to-consumer (B2C) e-commerce.

When traditional shopping becomes challenging, people are inclined to shop online. Recent limitations like government-imposed quarantines, social distancing, and fear of viruses have provided opportunities for the e-commerce business to thrive. Consumers turned to digital options to bypass physical shopping environments, which will undoubtedly influence long-term buyer behavior. Advancing SMEs Toward E-Commerce Policies for Sustainability provides a fresh perspective on how small and medium-sized enterprises (SMEs) can leverage e-commerce for sustainability and considers the best practices and challenges of adoption. Covering topics such as data science, digital ethics, and blockchain, this reference work is ideal for business owners, managers, policymakers, researchers, scholars, academicians, educators, and students.

In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain.

Adoption of new technologies in logistics and supply chain processes is crucial for the continued effectiveness of supply chains. Technology has the potential to address the issue of logistics and supply chain visibility throughout the supply chain, from raw materials through manufacturers and end users. When properly implemented, improved forecasting of inventory levels, employee productivity, adequate accountability, and higher warehouse savings are all possible. Additionally, businesses must upskill their supply chain workers and recruit and manage digital talent in cross-functional teams. The Handbook of Research on Promoting Logistics and Supply Chain Resilience Through Digital Transformation discusses the ways in which global logistics and supply chains have been severely disrupted by digital technology transformation. The book helps policymakers in designing a resilient framework that can absorb external shocks like the COVID-19 pandemic and also enhances the performance and operational capability of the logistics and supply chain network. Covering topics such as oil and gas maintenance support, stakeholder management, and business optimization strategy, this major reference work is essential for logistics professionals, business leaders and executives, IT managers, government officials, manufacturers, students and faculty of higher education, librarians, researchers, and academicians.

Modern communication technologies such as 5G and 6G and the industrial internet of things have important attributes to meet the requirements of industries, and with the rapid development of the fourth industrial revolution and beyond, it is unavoidable that these will fulfill the necessary requirements of this important part of modernization. Opportunities and Challenges of Industrial IoT in 5G and 6G Networks ranges from the application of recently ratified communication standards, theoretical knowledge that provides tangible insight for understanding the principles of operation, design, implementation, and planning, to the outcomes from deployment of industrial projects. Covering topics such as 5G network programmability, industry policies, and optical networking technologies, this premier reference source is a valuable resource for computer scientists, IT specialists, industry consultants and professionals, business leaders, libraries, students, researchers, and academicians.

The world is currently witnessing a change in the business paradigm in which economic, social, and environmental variables are taken into account. In this sense, sustainable companies focus on the development of a profitability formula that, through the connection with stakeholders and the natural environment, operates in harmony with social and economic progress. In this sense, the concept of corporate sustainability refers to the attempt by companies to balance social, economic, and environmental objectives. It requires a strong orientation towards the future as well as an awareness of the need to preserve the existence and well-being of the human species. In this way, companies seek to ensure long-term business success while contributing to the economic, social, and environmental development of the territories in which they operate. Corporate Sustainability as a Tool for Improving Economic, Social, and Environmental Performance provides a guide for study, reflection, and critique to understand corporate sustainability while offering the basis for comprehending this phenomenon in different sectors of the economy. The book also sheds light on the new currents and challenges of the discipline. Covering key topics such as big data, ethical business, and strategic management, this premier reference source is ideal for business owners, managers, entrepreneurs, government officials, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Recently, a new digital twin consortium has been established that aims to deploy digital twin technology in new markets as well as in the development of smart cities. Designing smart cities, smart communities, and smart ecosystems powered by optimal digital twin deployments is a vision that currently only futurists can entertain and requires some time to reach large-scale adoption. However, it is incumbent upon us as a society to educate and train future generations on how to leverage digital twin technologies in order to optimize our daily lives as well as increase our efficiency, productivity, and safety. Impact of Digital Twins in Smart Cities Development provides insights regarding the global landscape for current digital twin research and deployments and highlights some of the challenges and opportunities faced during large-scale adoptions. Critical domains such as ethics, data governance, cybersecurity, inclusion, diversity, and sustainability are also addressed and considered. Covering topics such as digital identity and digital economics, this reference work is ideal for urban planners, engineers, policymakers, industry leaders, scientists, economists, academicians, practitioners, researchers, instructors, and students.

In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.