Emerging Trends And Technologies In Advertisement Management In 21st Century
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Author |
: Dr.Anukrati Sharma, Amit Mathur, Dr. O.P. Rishi |
Publisher |
: Archers & Elevators Publishing House |
Total Pages |
: |
Release |
: |
ISBN-10 |
: 9789383241118 |
ISBN-13 |
: 938324111X |
Rating |
: 4/5 (18 Downloads) |
Synopsis Emerging Trends and Technologies in Advertisement Management in 21st Century by : Dr.Anukrati Sharma, Amit Mathur, Dr. O.P. Rishi
Author |
: Nripendra P. Rana |
Publisher |
: Springer Nature |
Total Pages |
: 337 |
Release |
: 2019-11-11 |
ISBN-10 |
: 9783030243746 |
ISBN-13 |
: 3030243745 |
Rating |
: 4/5 (46 Downloads) |
Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author |
: Seungwon "Shawn" Lee |
Publisher |
: CRC Press |
Total Pages |
: 378 |
Release |
: 2017-03-03 |
ISBN-10 |
: 9781482251845 |
ISBN-13 |
: 1482251841 |
Rating |
: 4/5 (45 Downloads) |
Synopsis The 21st Century Meeting and Event Technologies by : Seungwon "Shawn" Lee
Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from [email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.
Author |
: Ekoja, Innocent Isa |
Publisher |
: IGI Global |
Total Pages |
: 430 |
Release |
: 2022-01-07 |
ISBN-10 |
: 9781799890966 |
ISBN-13 |
: 1799890961 |
Rating |
: 4/5 (66 Downloads) |
Synopsis Handbook of Research on Emerging Trends and Technologies in Librarianship by : Ekoja, Innocent Isa
A fundamental dynamism of the library is its continuous adoption of trending technologies and innovations for enhanced service delivery. To meet the needs of library users in the Fourth Industrial Revolution, an era characterized by digital revolution, knowledge economy, globalization, and information explosion, libraries have embraced innovations and novel technologies such as artificial intelligence, blockchain, social mediation tools, and the internet of things (IoT). The Handbook of Research on Emerging Trends and Technologies in Librarianship documents current research findings and theoretical studies focused on innovations and technologies used in contemporary libraries. This book provides relevant models, theoretical frameworks, the latest empirical research findings, and sound theoretical research regarding the use of novel technologies in libraries. Covering topics such as digital competitive advantage, smart governance, and social media, this book is an excellent resource for librarians, archivists, library associations and committees, researchers, academicians, students, faculty of higher education, computer scientists, programmers, and professionals.
Author |
: Dr. Manichander T. |
Publisher |
: Lulu.com |
Total Pages |
: 338 |
Release |
: |
ISBN-10 |
: 9781365182600 |
ISBN-13 |
: 1365182606 |
Rating |
: 4/5 (00 Downloads) |
Synopsis Emerging Trends in Digital Era Through Educational Technology by : Dr. Manichander T.
Author |
: Irvine Clarke |
Publisher |
: IGI Global |
Total Pages |
: 340 |
Release |
: 2005-01-01 |
ISBN-10 |
: 1591403227 |
ISBN-13 |
: 9781591403227 |
Rating |
: 4/5 (27 Downloads) |
Synopsis Advances in Electronic Marketing by : Irvine Clarke
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
Author |
: Seungwon "Shawn" Lee |
Publisher |
: CRC Press |
Total Pages |
: 278 |
Release |
: 2017-03-03 |
ISBN-10 |
: 9781315355221 |
ISBN-13 |
: 1315355221 |
Rating |
: 4/5 (21 Downloads) |
Synopsis The 21st Century Meeting and Event Technologies by : Seungwon "Shawn" Lee
Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from [email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.
Author |
: Management Association, Information Resources |
Publisher |
: IGI Global |
Total Pages |
: 1426 |
Release |
: 2012-05-31 |
ISBN-10 |
: 9781466615991 |
ISBN-13 |
: 1466615990 |
Rating |
: 4/5 (91 Downloads) |
Synopsis E-Marketing: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Author |
: |
Publisher |
: University of Belgrade, Faculty of Organizational Sciences |
Total Pages |
: 2004 |
Release |
: 2012-06-03 |
ISBN-10 |
: 9788676802555 |
ISBN-13 |
: 8676802556 |
Rating |
: 4/5 (55 Downloads) |
Synopsis Proceedings of the XIII International Symposium SymOrg 2012: Innovative Management and Business Performance by :
Author |
: |
Publisher |
: Archers & Elevators Publishing House |
Total Pages |
: 268 |
Release |
: |
ISBN-10 |
: 9789385640100 |
ISBN-13 |
: 9385640100 |
Rating |
: 4/5 (00 Downloads) |
Synopsis Entrepreneurship Development by :