This Book is Addressing seventeen Articles related to a Study on Celebrity Endorsement and its Impact on Cunsumer Attitudes and Buying behavior with special reference north Chennai,Emerging Trends and Practices in the Sphere of Commerce and Management ,Corporate Socia Resonsibility as a measure of sustainability:A Literature review approach ,formative or Reflective Measurment Model Assesment ...... This edited Book is presented in very simple,lucid and logical format and its believed that this edited book wll be of great interest of concerned faculty members ,researchers,professonals Managers ,policy makersand anyone looking to gain a solid foundation to continue their learning of the dynamics of human resource.

This book explores the dramatic changes that have occurred in the business environment due in part to the phenomenal impact on societies and economies around the globe that resulted from the COVID-19 pandemic. It presents emerging trends, strategies, management practices, opportunities, and challenges faced by business leaders, managers, and administrators. The volume touches on myriad issues, including the effects of lockdowns and restrictions, psychosocial effects of COVID-19 in the workplace, maintaining work-life balance, entrepreneurship during the pandemic, supply chain management, new communication and management strategies, consumer behavior, Zoom fatigue, changes in the health insurance industry, and more. The topics and concepts addressed in on the impact of pandemic will provide insight for academicians, entrepreneurs, and those in business, marketing, and psychology.

This book presents and discusses the most recent innovations, trends, results, experiences and concerns with regard to information systems. Individual chapters focus on IT for facility management, process management and applications, corporate information systems, design and manufacturing automation. The book includes new findings on software engineering, industrial internet, engineering cloud and advance BPM methods. It presents the latest research on intelligent information systems, computational intelligence methods in Information Systems and new trends in Business Process Management, making it a valuable resource for both researchers and practitioners looking to expand their information systems expertise.

Provides research on the social and human aspects of information security. Presents the latest trends, issues, and findings in the field.

Dynamic economics, technological changes, increasing pressure from competition and customers to improve manufacturing and services are some of the major challenges to enterprises these days. New ways of improving organizational activities and management processes have to be created, in order to allow enterprises to manage the seemingly intensifying competitive markets successfully. Enterprises apply business optimizing solutions to meet new challenges and conditions. But also ensuring effective development for long-term competitiveness in a global environment. This is necessary for the application of qualitative changes in the industrial policy. “New Trends in Process Control and Production Management” (MTS 2017) is the collection of research papers from authors from seven countries around the world. They present case studies and empirical research which illustrates the progressive trends in business process management and the drive to achieve enterprise development and sustainability.

With enterprises world over redefining the very purpose of their existence from profit-making to include societal and environmental responsibilities, sustainability has taken a centre stage for these business entities. Governments, not-for-profit organizations and social activist groups are also equally concerned about the overall impact of economic development on environmental and societal fabric. It is in this context, that ICSMS–2015 aims at sharing research and experience based knowledge among researchers, academicians, policy-makers, industry veterans, NGOs, consultants, students and practitioners in their respective fields.

With the perpetual advancements of technology, library and information science professionals are tasked with understanding these technologies and providing accurate and comprehensive information to other potential users. These professionals must develop best practices for understanding these technologies in order to best serve other users. The Handbook of Research on Emerging Trends and Technologies in Library and Information Science is a critical research book that examines advancing technologies and new innovations and their influences on library and information sciences for improved best practices. Featuring an array of topics such as digital libraries, distance education, and information literacy, this publication is essential for librarians, knowledge managers, information retrieval specialists, library and information science professionals, information scientists, researchers, web librarians, academicians, educators, IT specialists, and managers.

This monograph focuses on the level of management culture development in organizations attempting to disclose it not only with the help of theoretical insights but also by the approach based on employees and managers. Why was the term "management culture" that is rarely found in literature selected for the analysis? We are quite often faced with problems of terminology. Especially, it often happens in the translation from one language to another. While preparing this monograph, the authors had a number of questions on how to decouple the management culture from organization's culture and from organizational culture, how to separate management culture from managerial culture, etc. However, having analysed a variety of scientific research, it appeared that there is no need to break down the mentioned cultures because they still overlap. Therefore, it is impossible to completely separate the management culture from the formal or informal part of organizational culture. Management culture inevitably exists in every organization, only its level of development may vary.