Humans’ first attempts to record their thoughts resulted in images painted in the decorated caves throughout Europe, known as Upper Paleolithic Art. As humans developed written alphabets to record their thoughts in words, the images they painted and the words they wrote competed for attention. As the “Sister Arts” tradition attests, words and pictures have developed along distinct, though related, lines. With the rise of New Media, however, the innovative inter-animation of words and pictures in the screen space of the computer deserves – and requires – artists and designers and rhetoricians to take a fresh look at the complexities of human communication, particularly the way in which words and pictures share commonalities. The range of image-texts, from cave to computer, from palimpsests to pixels, demands critical attention from modern designers who create innovative image-texts for New Media. Eloquent Design: Essays on the Rhetorics of Vision explores ancient image-making as a basis for understanding the modern uses of image-texts in New Media. Eloquent Design also considers the current state of imaginative design from the Sister Arts tradition to Gestalt theories of vision to social semiotics of image-texts. Moreover, Eloquent Design proposes a generative method for creating image-texts, a technique called “Rhetorical Vision.” Applications of the generative mode of Rhetorical Vision give rise to the innovative designs of palimpsests and experimental modes of writing, such as creative nonfiction. Essays in Eloquent Design outline a method for teaching Rhetorical Vision as the inter-animation of words and pictures.

It’s easy to write correct Ruby code, but to gain the fluency needed to write great Ruby code, you must go beyond syntax and absorb the “Ruby way” of thinking and problem solving. In Eloquent Ruby, Russ Olsen helps you write Ruby like true Rubyists do–so you can leverage its immense, surprising power. Olsen draws on years of experience internalizing the Ruby culture and teaching Ruby to other programmers. He guides you to the “Ah Ha!” moments when it suddenly becomes clear why Ruby works the way it does, and how you can take advantage of this language’s elegance and expressiveness. Eloquent Ruby starts small, answering tactical questions focused on a single statement, method, test, or bug. You’ll learn how to write code that actually looks like Ruby (not Java or C#); why Ruby has so many control structures; how to use strings, expressions, and symbols; and what dynamic typing is really good for. Next, the book addresses bigger questions related to building methods and classes. You’ll discover why Ruby classes contain so many tiny methods, when to use operator overloading, and when to avoid it. Olsen explains how to write Ruby code that writes its own code–and why you’ll want to. He concludes with powerful project-level features and techniques ranging from gems to Domain Specific Languages. A part of the renowned Addison-Wesley Professional Ruby Series, Eloquent Ruby will help you “put on your Ruby-colored glasses” and get results that make you a true believer.

The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object.

Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO.

The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs. Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity. Packed with exercises and tutorials for students, and real-world graphic design briefs. This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.

Have you ever had an ache or pain, and wished your body could talk to you and tell you what was wrong? You're not alone! Master storyteller Nancy Mellon, author of Body Eloquence, has guided scores of people through the process of giving their bodies a voice. Drawing from mythology, medicine, biology and energetic healing, she finds the essential stories that characterize each organ of the human body, and trains us how to use these resources to identify the messages that our organs are communicating to us.The heart, for instance, is not just a durable pump, sending oxygenated blood to every cell. It's also a representation of goodwill; a heart-to-heart connection, or an openhearted friend, are universal stories we can all identify. But a hard-hearted person is one we all avoid. These archetypes are found in mythologies from Native American traditions to Scandinavian tribes to Greek history, and are woven together in a fascinating matrix in Body Eloquence, showing how our organs are part of our psyche, our history, and our collective mythology.

The complete and user-friendly introduction to graphic design--in a new edition Now with information on Web site design, plus examples, exercises, and more! Today, anyone with a good basic computer setup can produce a newsletter or a Web page--but to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop. Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production. This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrations--and offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs. Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.

Hailed on first publication as a compendium of foundational principles and cutting-edge research, The Human-Computer Interaction Handbook has become the gold standard reference in this field. Derived from select chapters of this groundbreaking resource, Human-Computer Interaction: Design Issues, Solutions, and Applications focuses on HCI from a pri

This second edition of The Human-Computer Interaction Handbook provides an updated, comprehensive overview of the most important research in the field, including insights that are directly applicable throughout the process of developing effective interactive information technologies. It features cutting-edge advances to the scientific

Winner of a 2013 CHOICE Outstanding Academic Title Award The third edition of a groundbreaking reference, The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies, and Emerging Applications raises the bar for handbooks in this field. It is the largest, most complete compilation of HCI theories, principles, advances, case st