A treasure trove of lettering styles and decorative elements, this handy reference offers an abundance of eye-catching alphabets, numerals, ribbons, borders, flowers, banners, and other easy-to-trace embellishments. With this guide, it's easy to add a personal touch—humorous, dramatic, or romantic—to any handwritten message or meditative journal. Hundreds of ornaments, all of them hand-drawn by the author, include dozens of alphabets and numerals. You'll also find frames, flourishes, and corner designs that provide pages with a stylish finishing touch. Decorative motifs range from arrows, hearts, and stars to leaves, blossoms, and wreaths. A wealth of fanciful graphics for special occasions includes designs for birthdays, weddings, holidays, and all four seasons. Calligraphers, crafters, and illustrators as well as anyone who wants to add a bit of pizzazz to their writing will prize this imaginative source of inspiration.

Frederic W. Goudy's classic texts, "The Alphabet" and "Elements of Lettering", about typography and type design.

This book provides a comprehensive guide on the art of lettering, from basic letterforms to more complex typographic treatments. The authors emphasize the importance of legibility, consistency, and style in effective communication through lettering. The book also includes numerous examples of lettering in different contexts such as book covers, advertising, and signage. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

A delightful new Elements board book that teaches baby, age 0-3, all about the ABCs and the elements of the periodic table at the same time. With baby-friendly text and big, bright colorful photographs! ABC ELEMENTS features 26 elements that represent each of the letters of the alphabet-A for Aluminum, B for Bismuth, C for Copper etc. Each letter of the alphabet will be illustrated with a big, beautiful photograph of the element from Theodore Gray's famous photographic element collection.

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.