In our overloaded lives, finding time to read is a true challenge. Yet, we occasionally hear great people, like Bill Gates, Warren Buffet, or Elon Musk, talk about how they maintain their reading routines or how their dedication to reading helps differentiate them from the crowd.You might have already read other self-development books on how to increase your reading speed. The problem, though, is that they all tend to offer pretty much the same advice: Expand your vision, stop your vocals, scan, skim, and so on. It's all good advice but is no longer applicable in the new digital world.This book is aimed at nonfiction readers who read under 50 books every year and want to up their game. Avid readers will also enjoy the book, as it provides a new perspective about reading habits. For entrepreneurs who are very tight on learning time, this book could be the remedy for your thirst for knowledge, helping you to keep your innovation-ball rolling on the industry's edge.Effortless Reading provides a new approach to reading that once again puts you in control of the exponentially growing knowledge stream, supporting you in achieving the level of success that you desire.Even if you are a slow reader, you can still apply the technique proposed in Effortless Reading. If you have never read any book before, following the formula in Effortless Reading will save you months of wasteful reading effort.The best part--you can spend as few as 15 minutes a day and still be able to build a sustainable and beneficial reading practice.In this book, you'll come across the following: Fundamentals of the reading mindset that distinguish a smart reader from a regular one. Pitfalls that stop people from building healthy reading habits. The recommended reading approach and the four elements those make it efficient and effortless. You might have realized that with today's deluge of information, you have to do something different to keep up. What stopping you from making every minute of your reading time counted?

NEW YORK TIMES BESTSELLER • A Times (UK) Best Book of the Year • From the author of the million-copy-selling Essentialism comes an empowering guide to achieving your goals. It all starts with a simple principle: Not everything has to be so hard. “In a world beset by burnout, Greg McKeown’s work is essential.”—Daniel H. Pink, author of When, Drive, and To Sell Is Human “At a time when fear, uncertainty, and our ever-growing list of responsibilities have come to feel like much too much to handle, Effortless couldn’t be timelier, or more necessary.”—Eve Rodsky, author of Fair Play Do you ever feel like: • You’re teetering right on the edge of burnout? • You want to make a higher contribution, but lack the energy? • You’re running faster but not moving closer to your goals? • Everything is so much harder than it used to be? As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat,” we’re often working twice as hard to achieve half as much. Getting ahead doesn’t have to be as hard as we make it. No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier path. Effortless offers actionable advice for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out. Effortless teaches you how to: • Turn tedious tasks into enjoyable rituals • Prevent frustration by solving problems before they arise • Set a sustainable pace instead of powering through • Make one-time choices that eliminate many future decisions • Simplify your processes by removing unnecessary steps • Make relationships easier to maintain and manage • And much more The effortless way isn't the lazy way. It's the smart way. It may even be the only way. Not every hard thing in life can be made easy. But we can make it easier to do more of what matters most.

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.

Effortless Reading demystifies the problems of traditional Reading Psychology and Speed Reading techniques. It then provides a new and effective approach to reading non-fiction books. By applying this simple method, the readers will, one again, gain control of their self-development. 4X reading speed, 2X impact with half the efforts.

In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced Web developer, you’re guaranteed to learn something new. The book uses two e-commerce site examples—one based on selling physical products that require shipping and delayed payment, and another that sells non-physical products to be purchased and delivered instantly—so you see the widest possible range of e-commerce scenarios. In 11 engaging, easy-to-follow chapters, Effortless E-Commerce with PHP and MySQL teaches you how to: • Think of the customer first, in order to maximize sales • Create a safe server environment and database • Use secure transactions and prevent common vulnerabilities • Incorporate different payment gateways • Design scalable sites that are easy to maintain • Build administrative interfaces • Extend both examples to match the needs of your own sites Larry Ullman is the president of Digital Media and Communications Insights, Inc., a firm specializing in information technology (www.dmcinsights.com). He is the author of several bestselling programming and Web development books, including PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide. Larry also writes articles on these subjects and teaches them in small and large group settings. Despite working with computers, programming languages, databases, and such since the early 1980s, Larry still claims he’s not a computer geek (but he admits he can speak their language).

So you probably won't be attending your own movie premiere or collecting a Grammy Award this year. That doesn't mean you can't look like you're ready for the red carpet and fawning paparazzi. In Effortless Style, June Ambrose, the celebrity fashion stylist and designer who's shaped the looks of some of the biggest names in entertainment -- including Jay-Z, Missy Elliott, Kelly Ripa, and Mariah Carey -- reveals the industry secrets that can help anyone exude genuine star power, regardless of body type or budget. The key to looking and feeling like a celebrity lies in defining your own unique style and adapting it to each situation. The result is a look as natural as a second skin. In clear step-by-step instructions, Ambrose shows how people can improve the way they present themselves to the world, whether it's for a first date or an important meeting, and in turn boost their overall mood and self-confidence. Using examples from her work molding celebrities' images, she teaches women (and their men) how to define and enhance their look, with chapters devoted to topics such as knowing what clothes work for each body type, how to accessorize like a star, the importance of tailoring clothes so that an off-the-rack suit fits like a custom-made Armani, and much more. She offers tricks of the trade -- from choosing the perfect lingerie to handling bad hair days -- and provides a welcome list of wardrobe essentials and perennial fashion don'ts. With this must-have style guide every woman, whether girl next door or top executive, will be able to unleash her inner VIP -- effortlessly.

The #1 New York Times bestselling book from new adult phenomenon S.C. Stephens—even a rock star’s life isn’t always perfect. Can love survive when life gets Reckless? When the band hits it big, Kiera and Kellan must ask themselves: Can their love for each other withstand the constant pressures of superstardom? The friendships they’ve formed, the new family they’ve found, and the history they’ve forged will all play a part in helping them navigate the turbulent waters of the band’s exploding popularity. A greedy executive hell-bent on success, a declining pop star looking for an edge, and a media circus that twists lies into truths are just some of the obstacles the lovers will have to overcome if they are going to remain together. Fame comes with a price—but will it cost Kiera and Kellan everything?

Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

My story -- Why do we play? -- Beyond limited goals -- Fear, the mind and the ego -- Fear-based practicing -- Teaching dysfunctions: fear-based teaching -- Hearing dysfunctions: fear-based listening -- Fear-based composing -- "The space"--"There are no wrong notes" -- Meditation #1 -- Effortless mastery -- Meditation #2 -- Affirmations -- The steps to change -- Step one -- Step two -- Step three -- Step four -- An afterthought -- I am great, I am a master -- Stretching the form -- The spiritual (reprise) -- One final meditation.

The phenomena of effortless attention and action and the challenges they pose to current cognitive models of attention and action.