ng question concerns how to predict consumption behavior and assumptions about how consumers make decisions when the country's economic environment is worse in this year. If the country's consumers are not always rationally maximizing some kind of utility function, when the country's economic environment is worse in the year, whether what other factors will persuade them to raise consumption desires? Can they still claim that their decisions to make purchase too much non-essential products or consumer too much non-essential entertainment service are always in their own best interest when the country's economic environment is poor in the year? Usually any product manufacturers/service providers commonly rely on the competitive process to produce the consumption market outcomes that are have the most favorable to consumers. But, if the country's consumers will be influenced to decline consumption behaviors by worse economic environment factor influence generally.In a model of rational behavior, the country's firms in a competitive environment compete mostly on the merits and the country's overall consumption market outcome is lesser efficient and welfare maximizing to consumers, due to worse economic environment factor will influence the country's overall consumption desires to be declined. Does this result continue to hold when the rationally consumption assumption about the country's consumer behaviors generally?It means that whether the country's current year worse economic environment factor will influence the country's consumer rational individual consumption behavior dependently. Will the country consumer individual consumption decision-making process be influenced by economic environment changing factor easily?For example, a rational consumer recently knows how much who would be willing to pay to rent or buy a bicycle during a stay in UK next year. The planning rent or purchase a bicycle consumer is in a position to sign a contract today that who regret to rent or purchase a bicycle in UK next year. What factors will influence the planning rent or purchase a UK bicycle consumer to sign a contract today? The factors may include, such as the average price of the UK bicycles that who will observe in UK when who gets there are external to whose utility and are not supposed to have an effect on whose enjoyment of the contract.Individuals can therefore rank at any time, all possible choices according to whose riding bicycles in UK enjoyment tastes. So, the planning rent or purchase UK bicycles consumer, who won't be only influenced to choose to rent or buy one UK bicycle to ride when he/she will stay in UK next year by whose country's current year worse economic environment factor. So, UK's bicycle average sale price and bicycle rent price factor will influence the planning rent or purchase UK bicycle consumer chooses either rent or buy one UK bicycle or not rent or not purchase one UK bicycle for whose personal entertainment needs during he/she will be staying in UK next year. So, it implies that the UK travelling planner won't be influenced to cancel whose renting or buying one UK bicycle for whose entertainment need during he/she will be staying in UK next year by himself/herself country current year sudden worse economic environment changing factor. Otherwise, his/her renting or buying one UK bicycle decision which will be influenced by the UK bicycle average sale price and rent price changing factor.Hence, I assume that worse economic environment factor won't easily influence consumer individual consumption desire to be decreased, when who feel the product or service can maximize the level of welfare benefits to whom.

I write this book aims to research how psychological and/or economy factors can influence consumer behavior. This study of consumer behavior emphasizes how to do the " why" and "how" questions involved in decision making and buying behavior by psychological and economy influence factors. Consumer behavior in this day and age is highly applicable to modern society as it is an integral part of our everyday lives. It focuses on the rationale behind common consumer decision making processes and analyses the ways in which marketers can better understand how consumers think and behave. Internal influences, motivation, emotions and personality and influencing attitudes are different kind of psychological factors to influence any consumers to choose to make buying decision. External influences, such as environment and economy change factors will influence consumer individual consumption decision making. Whether it be travelling, shopping or watching television, individuals are directly or indirectly engaging in consumer behavior. It can be defined as the processes involved when individuals select, purchase and use products or services to fulfil their needs and desires. In my this book, I shall indicate these kind of products to explain how psychological and economy factors can influence these kind of product consumers' consumption change. These products include smartphone, Conclusion, I write this book aims to give better insight in order to better understand what psychological and economy elements can influence consumer individual behavioral change easily. Also , in my this book, I shall give different product cases to explain why these psycholgical and/or economy factors can influence consumer behavioral change to choose to buy or not buy the product or to consume the service, e.g. choosing to watch the movie, choosing the restaurant to eat foods. Any readers can analyze to judge why the consumer will choose to buy the product or consume the service which will be influenced to choose to buy/consume or not buy/not consume from these any one of psychological and/or economy factors more easily after you read my book.

Reducing time pressure consumptionmethodsHow can sellers persuade consumers to choose to buy their products or consume their services in time pressure environment easily? It is a valuble research topic to concern how to know how consumer individual decision making to spend his/her available resources ( time, money and efforts, or consumption relatd aspects) as well as how any why he/she chooses the preference brand to buy its any kind of products or consume its services, when he/she chooses to buy the brand of products or consume its services? Hence, marketers need to obtain an indepth knowledge of consumer buying behavior.In any buying process, time factor will have about 10 % to 40 % to influence consumer decision. When the consumer feels hurry to consume, e.g. planning to go to travel, when he/she needs to choose to buy which airline's air ticket and what day and time is the right air ticket prebooking purchase decision right time choice; or enrolling which school to be choosed course to study decison, e.g. how long time is needed to be choose which school is the most suitable to provide the most suitable courses studying choce change; purchase warm clothes to wear in winter, when is the suitable time to choose to buy the cheaper warm clothers to prepare to wear in winter, e.g. Jan to Mar., April to June, July to Aug. month; when is the most suitable time to buy another new house to live, when the property consumer( buyer) has lived present house for long time, e.g. three years or more. All of these issues will include time factor to influence the consumer feels when he/she ought choose to buy the kind of product or consume the kind of service. However, the other factors will also include to influence his/her decision, e.g. family, friend relationship factor, advertising factor, social status factor, cultural difference factor, personal psychological need level or satisfactory level factor, young or old age factor, income level factor, economic environment factor, material enjoyable need factor etc. factors.

We have four main factors that affect consumer behaviour they are;1.Consumer Behaviour - Cultural factors .Culture plays a very vital role in the determining consumer behaviour it is sub divided in.‧Culture is a very complex belief of human behaviour it includes the human society, the roles that the society plays, the behaviour of the society, its values customs and traditions. Culture needs to be examined as it is a very important factor that influences consumer behaviour.‧Sub-CultureSub-culture is the group of people who share the same values, customs and traditions. You can define them as the nation, the religion, racial groups and also groups of people sharing the same geographic location‧Social Class Society possesses social class; in fact every society possesses one. It is important to know what social class is being targeted as normally the buying behaviour of a social class is quite similar. Remember not just the income but even other factors describe social class of a group of consumers.2.Consumer Behaviour - Social Factors Social factors are also subdivided into the following‧Reference groupsUnder social factors reference groups have a great potential of influencing consumer behaviour. Of course its impact varies across products and brands. This group often includes an opinion leader.‧Family The behaviour of a consumer is not only influenced by their motivations and personalities but also their families and family members who can two or more people living together either because of blood relationship or marriage.‧Role and status People who belong to different organizations, groups or club members, families play roles and have a status to maintain. These roles and status that they have to maintain also influences consumer behaviour as they decide to spend accordingly.3.Consumer Behaviour - Personal factors A number of personal factors also influence the consumer behaviour. In fact this is one major factor that influences consumer behaviour. The sub factors under personal factor are listed below.‧Age and life cycle stageAge of a consumer and his life cycle are two most important sub factors under personal factors. With the age and the life cycle the consumers purchase options and the motive of purchase changes, with his decisions of buying products change. Hence this stage does affect consumer behaviour.‧OccupationOccupation of a consumer is affects the goods and services a consumer buys. The occupations group has above average interest in buying different products and services offered by organizations. In fact organizations produce separate products for different occupational groups.‧Financial or economic situations Everything can be bought and sold with the help of money. If the economic situation of a consumer is not good or stable it will affect his purchase power, in fact if the consumers or the economy of a nation is suffering a loss it defiantly affects the consumers purchase or spending decisions.‧Life stylePeople originating from different cultures, sub cultures, occupations and even social class have different styles of living. Life style can confirm the interest, opinions and activities of people. Different life styles affect the purchase pattern of consumers.

In consumer psychological view point, pleasure or displeasure refers to the degree to which the consumer feels good, joyful, happy or satisfied in the situation. Then, another degree to which a consumer feels excited, stimulated, alert or active in the situation. Thus, if the consumer feels the shopping environment is comfortable, joyful, happy or satisfied. The shopping environment, it will have more chance to influence the consumer chooses shopping. Otherwise if, the consumer feels the shopping environment is excited, alert, stimulated or active. The shopping environment will have less chance to influence the consumer chooses shopping. It seems each consumer individual emotion will influence whose consumption behavior as well as store atmosphere environment has close relationship to influence each consumer individual emotion also. Thus, retailers need to concern how to design whose store environment, e.g. what kind of furniture color, style and size; how much area of the store. For example, the store area is either large or middle or small area to let many or small number of consumers to stay in the store at the same time. How to let consumers to enter or leave the store? For example, how to let consumers to feel to leave the store easily when the fire is happening in store, it can make the consumers feel more safe, so who will have more probable to stay in the store to consume. How to display whose products to let consumers feel to touch or see to find any products on the shelves more easily. Choosing what kind of music to let consumers to listen during who are staying to shopping in store, e.g. soft music or none any music ( quiet environment). These different store external feeling factors will influence each consumer individual emotion to feel more comfortable or uncomfortable feeling to decide to spend more long time or short time to stay in the store. Thus, it seems store atmosphere environment can influence consumer individual shopping behavior, so retailers can not neglect how to design store atmosphere environment to let whose customers feel more comfortable and safe to stay in stores.Hence, it seems that if any airline company which can design attractive service counter environment to let travellers feel the airline service counter comfortable and enjoyable. It will have possible to influence them to choose to buy any travel package service from the attractive airline atmosphere environment influence more easily. So, atmosphere environment has indirect factor to influence consumer to consume more easily.

Chapter FourThe impact of behavioral economicson influence consumer behavioralutility maximizing function predictionI have one interesting question? If consumers are not always rationally maximizing some kind of utility function to bring benefits to them after they bought the product. Can manufacturers apply behavioral economic method to predict what factors can influence them to decide final shopping decision to satisfy their own best interest? Usually behavioral economic method assumes consumers choose to buy any products, it is based on maximizing utility function factor to satisfy their needs.Therefore, it assumes that consumers choose to buy any products, the reason is because that they feel the product can give the most efficient and welfare maximizing to satisfy their useful needs, before they choose to buy the product. So, if the consumer chose to buy the product, it is not maximizing utility function feeling to influence he/she choose to buy the product. So, whether what other factors can influence whose rational choice to buy the product. In fact, behavioral economic method can make any questioning well-established assumptions to attempt to provide a similar analytical predictive power to evaluate whether how and why consumers will choose to do the purchase decisions to the products. It also assumptions of rational and profit-maximizing behavior is any product sellers or manufacturers' main aim or intention . However, any manufacturers or product sellers expect to predict consumer behaviors more accurately, they need to prepare to gather evidence on relevance and testing the explanatory power of alternative any age, sex, personal characteristics of consumer behaviors to gain the more accurate behaviours for any predictive result of consumer behavior changes.However, if consumers are not always rationally maximizing some kind of utility function to any products. Why do we predict what factors can influence their consumption decision or shopping choice more easily? I think other factors which can influence consumer individual choice. They may include cheaper attractive price to compare other kinds of similar brands of products factor, product attractive appearance factor, friend of family's good recommendation concerns to the brand of product's quality or effective function factor, familar or famous brand factor etc. Therefore, it seems tht maximizing utility function welfare or benefit factor must not only one influential factor to attract or persuade any consumers to make final decision to choose to buy the brand of products absolutely. Although, in behavioral economic view point, consumers will need any products to provide more utility benefits or welfares to satisfy whose needs. They will compare whether whice product's price is value to satisfy their long-term useful utility function need. They expect products will be durable and they can provide more functions to let them to enjoy when they are using the products. However, in fact, there are many other unpredictive factors will change consumer individual feeling to maximize utility function need which will be their prior or preference of consumption decision or choice more than other kinds of different viable or non viable factors before they choose to buy the product.Consequently, we can not apply economic theory to explain why the consumers will choose to buy the product accurately. Because consumers must not rational consumers to do any consumption behaviors. In fact, utility maximizing function must not only one main factor to influence their decisions to choose to buy the product. So, product manufactuers ought consider any factors which have possible to influence consumer behaviors in order to evaluate whether what are the main factors to influence their consumption behaviours more accurate.

This book aims to be given my opinions to any businessmen to learn how to apply behavioral economy thoery to predict why the consumer chooses to do whose consumption behavior in psychological view point. I shall introduce the different kinds of behavioral consumption of prediction methods include: the standard economic model of behavioral consumption of prediction method, online psychological advertising of prediction method, brand image attention of behavioral consumption of prediction method, store atmosphere environment influence prediction method, knowledge of the factors prediction method, constructive consumer choice processes influence prediction method, survey research prediction method ,consumer neuroscientific research prediction method etc. different psychological research of consumption methods. I shall indicate that how to predict customer behavior in marketing view point, analyzing and predicting consumer behavior can include demographics, personality, personal values and lifestyles. First, demographics is the size, structure and distribution of a population. How marketers use demographic analysis as market segment, descriptors and in trend analysis to predict customer behavior as well as how consumer analysts use demographic trends to predict changes in demand for and consumption of specific products and services. To explain how demographic analysis provides information for social policy and demographics used in analyzing policy questions related to the aggregate performance of marketing in society ( macro marketing) to predict how industrial demand is ultimately derived from consumer demand. I shall explain why analysis of demographic trends is only important for industrial and business-to-business marketing and why it can't concentrate on consumer individual consumption marketing both as well as to explain why in an individual firm, which must understand not only the customer's minds, but also the minds of the customers'and to explain how to apply demographic analysis to predict consumer behavior factors include: changing structure of markets , geographic factors, economic resources and global markets. I shall explain why market analysis requires information about consumers with needs, ability to buy, willingness to pay and authority to pay, changing structure of consumer markets, such as how many consumers will there be? e.g. birthrate, national increase, fertility rate, total fertility rate, population momentum etc. information. In my this book, the main important aim, I give examples to explain how to apply psychological view point methods to predict consumer individual behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products or consume whose services to win competitors more easily.

ChapterTwoBehavioral economy explains how and why consumer choiceCan apply behavioral economy method to explain how and why customer individual will decide every decisional choice? It is one fun psychological and mocro economic question to research every consumer individual behavior. Why does he/she choose to buy the product or consume the service? Does he/she compare the economic benefit or opportunity cost before he/she choose to buy the product or consume the service? What factors persuade or attract the consumer to make the final consumption decision. All these questions which seem product manufacturers or product sellers or service providers can attempt to apply behavioral economy theory to predict consumer behaviors more easily in order to avoid the loss chance to choose to buy their products or consume their service more easily in every consumer individual choice decision making process.Traditional economy can be predominted by psychology, but it can also include elements of philosophy, sociology nd even mathematics or econometrics. When any product manufacturers or sellers or service providers expect to predict consumer market how will change to influence consumer individual consumption effort. Analysis is necessary, it is made possible a better understanding of the human brain and of the fundmentals on which it builds decision-making. However, they also need to make any hypotheses of consumption environment to attempt to find what factors will influence future individual customer behavioral changes to make decision making whether how any why he/she chooses to buy the product or consume the service. So, the research methodology was concentrate on quality method more than quantity method when any product manufacturer or service provider expects to predict future consumer behavioral how and why changes more easily. The research processing includes data collected from the global business similar product seller market. The data can concern: How and why the environmental factors had influenced many consumers make emotional reponses of individuals in economical decision making to choose the purchase any similar brand product consumers' shopping experiences will help the present product manufacturers to predict whether how and why what factors will influence the similar product consumers to choose to buy its products in future consumption environment more easily.It is any product manufacturers or sellers or service providers whose final aim to achieve any behavioral economic research concerns consumer behavioral researchs. According to standard economic model consumers are making decisions in the comprehensive economic or consumption environment, they know their preferences, their choices are always rational more than not rational. So, rational mind will influence their consumption choice behaviors to make the most reasonable consumption decision when they feel or believe their choice to buy the product or consume the service which is the most reasonable . They will compare different brands of products values to evaluate whether which brands can bring the largest economic benefit to avoid the loss to use after they choose to buy the product to use.

In general, consumer behavioral research economists have improved the research task of analysing and predicting economic change how it can influence consumer behavior. A great deal of economic work has been devoted to building and testing models, that is systems of relationships designed to how the interdependent variation of a set of variable, and with estimating the constants in these consumer behavioral influence models.Moreover, a system of equations in which the values of some variables appear for consecutive time periods can be used for any countries' consumer behavioral changing prediction purposes , but the predictions which can be express the way in which the system would vary through time if it were allowed to run undistributed. The aspect of the research consumer behavioral changing matter is now recognized and specifies the assumed properties , since they have importance bearing not only in prediction, but also on the estimation, e.g. how and why and when the country's consumer purchase habit will sudden change. Hence, the consumer behavioral research economists' role is to provide the country's market information about the systematic factors at work , so that the variable element of guess-work is reduced as far as possible.All practical economists who are not econometricians will readily assent to this statement as it relates to identities or definitions. No one in his senses will be content with predictions: what the most minimum of income level influences consumer individual shopping desire reduces, what the most minimum of savings level influences general consumers' shopping desires reduce etc. which do not satisfy the usual accounting identifies.Economics is the science which indicates human ( consumer) role is as a relationship between ( achieving sale effect ) and consumers feel scarce to buy the product ( psychological response), because general consumers feel scarce or shortage supplying to the product in themselves country market. They will choose to attempt to visit any shops to buy the product immediately. So, scarce or shortage supplying factor may be one important factor to influence general consumers expect to buy the kind of product immediately if they feel the brand of product is shortage to sell to them in any shops in the country. It may be more important to compare cheaper price factor, inflation factor, the shop's geographical location far away to the consumer individual home factor, savings or investment etc. different factors to influence the country's consumers purchase desires to be raised up or fallen down.

I shall indicate how to apply different behavioral economy methods to raise stable basic stable income target consumer group consumption desire in these different consumption situation ( consumption environment) aspects as below:1.Stable basic stable income consumer group consumption great or small amount desireThe consumption of products and services is a fundamental part of consumer's welfare. Basically, every one who has stable basic stable income, who will like to consume any products and services. Even, consumption great or small amount desire won't be depended on whether the person whose income is more or less. It means low income level of people will still like to consume great amount to buy expensive products or consume expensive services, because consumption is human's part of life and basic needs. This stable basic income people will like to consume, because they have stable income source when they do not worry about unemployment occurrence to cause them have no enough money to support their life. Otherwise, non-stable basic stable income people won't like to consume because they feel they have no stable basic income source to support their life and they will worry about unemployment occurrence any time. Hence, stable basic income people will have more consumption desire to compare non-stable basic stable income people in any countries usually. Behavioral economic method indicates they feel their economic benefits will be loss if they planned to buy any products or consume any services easily. So, they prefer to save money in bank more than consumption.1.Demand systems and micro-economic factor influence basic income people consumption attitudeWhy stable basic income people will like to consume?