This accessible and thought-provoking book provides a critical insight into the relationship between the media and the public. It examines the way in which the public is represented, referred to and portrayed in the media, and how the media acts or speaks on the public’s behalf. The first part explores the political side of the relationship between the media and the public. This includes interesting discussion of advocacy in political interviews and the discursive arrangement of political discussion programmes. The second part of the book examines a range of discourses outside of the political realm. Michael Higgins looks at the construction of ordinariness, authenticity and public legitimacy, the relationship between institutional and media expertise, and the exercise of public decency. He argues that what unites the relationships between media and forms of public are their concern with wider issues of politics, governance, and cultural influence. The author offers a range of illustrative examples of broadcasting from US, Australian and British contexts, providing students with a rage of engaging international examples with which to draw comparisons and compare their own media experiences. Each chapter includes recommended texts for further reading and questions for discussion. The Media and Their Publics is an essential text for students and researchers in media studies, cultural policy and political communications.

This book provides a global overview of the challenges and opportunities faced by Public Service Media (PSM) organizations, including the increasing power of digital platforms, changing consumption habits, and reforms on funding models. In order to survive in the new, transforming media ecosystem, PSM organizations need to retain their core values whilst also embracing new values stemming from society’s increasingly complex communication needs and value systems. The contributions of 40 authors from three continents are grouped into three areas in which PSM organizations can create value: innovation, governance and relation to the market, and democratic reinforcement. The book illustrates how PSM can create value for different stakeholders, in different contexts, and through different methods. Contributing to a better understanding of the role of PSM in current media systems, PSM is shown as a key agent for the development of the public sphere and democratic societies.

EBOOK: Principles and Practice of Marketing, 9e

EBOOK: Principles and Practice of Marketing

With the advent of downloadable retail eBooks marketed to individual consumers, for the first time in their history libraries encountered an otherwise commercially available text format they were prevented from adding to their collections. Trade eBooks in Libraries examines the legal frameworks which gave rise to this phenomenon and advocacy efforts undertaken in different jurisdictions to remove barriers to library access. The principal authors provide a general historical overview and an analysis of library/eBook principles developed by a variety of library associations and government reviews. In addition, experts from twelve countries present summaries of eBook developments in their respective countries and regions.

In contemporary culture risk is ubiquitous, filtering through a range of activities, practices and experiences. In line with rising public concerns about the management of current threats - such as crime, terrorism and global warming -interest in risk has gathered momentum in the social sciences, galvanized by Ulrich Beck’s risk society thesis. Bringing together cutting edge academics and researchers, Beyond the Risk Society provides an understanding of the relevance and impact of the concept of risk in various subject areas. Contributions by domain experts critically evaluate the way in which theoretical risk perspectives have influenced their fields of interest, offering the opportunity to reflect upon the problems and possibilities for future work on risk. In assembling this collection, the editors propose a holistic and trans-disciplinary approach to understanding the nature and consequences of risk in everyday life. This text is key reading for social sciences students in a range of disciplines, including sociology, criminology, cultural studies, media studies, psychology and social policy. Contributors: Alison Anderson, Rob Flynn, Jane Franklin, Hazel Kemshall, Deborah Lupton, Phil Macnaghten, Jim McGuigan, Peter McMylor, Gabe Mythen, Pat O'Malley, Teela Sanders, Steve Tombs, Sandra Walklate, Dave Whyte, Iain Wilkinson.

This book will help public library administrators, managers, and board members to better plan, strategize, and understand their communities, enabling public libraries to become dynamic, proactive institutions. Research-Based Planning for Public Libraries: Increasing Relevance in the Digital Age takes readers through a logical and effective process for developing a plan and implementing it within the various functions of the library. Grounded in research and best practices, the book offers practical, easy-to-implement advice and direction for today's public library administrators, managers, and board members. Covering everything from goal-setting, policy-making, and budgeting, to collections, promotions, and access and evaluation, the book details how to better provide and promote access, convey its value to customers, and make the library a more integral part of the community. The author inspires library staff and administrators to reinvent themselves to meet—and overcome—the current challenges they face. The information is specifically tailored towards public librarians, particularly those in management or administration, as well as to LIS faculty and students of public librarianship and library management.

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.

eBooks offer students as well as teachers, school and public librarians, and parents tremendous possibilities. This book explains how to expand and enhance the reading experience through the use of technology. Today, eBooks are everywhere, and the use of digital learning materials is beginning to supplant traditional printed materials. As the world shifts to digital books, both teachers and students need to be comfortable and effective using materials in this format. This book helps you to apply eBook materials to existing curricula to create interactive educational activities and have access to more materials to support reading instruction, literacy, standards, and reading in the content areas. Author Terence W. Cavanaugh, an expert on teaching with technology, describes numerous strategies for integrating eBooks into reading instruction and remediation for students in preschool through grade 6. He covers the hardware and software used, the wide range of formats available, and research conducted on the use of eBooks with students as well as how to access free resources such as digital libraries and special collections that make eBooks available for schools. The book also contains a chapter dedicated to using eBooks to help emergent or struggling readers.

Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features •Opening vignettes introduce a chapter’s key themes with short examples that present topics in familiar, everyday scenarios students can relate to •Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding •‘In Practice’ vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers •‘Thinking Around the Subject’ boxes examine the operational challenges of putting theory in to practice •‘Summary & links to other chapters’ reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject •Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice •Reflects the importance of marketing for public services and not-for-profit organizations •Includes new chapters on service systems and the experiential aspects of service consumption.