Ebk Advertising Society And Consumer
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Author |
: Roxanne Hovland |
Publisher |
: Routledge |
Total Pages |
: 209 |
Release |
: 2014-12-18 |
ISBN-10 |
: 9781317477532 |
ISBN-13 |
: 1317477537 |
Rating |
: 4/5 (32 Downloads) |
Synopsis Advertising, Society, and Consumer Culture by : Roxanne Hovland
Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
Author |
: Roxanne Hovland |
Publisher |
: Routledge |
Total Pages |
: 440 |
Release |
: 2014-12-18 |
ISBN-10 |
: 9781317461364 |
ISBN-13 |
: 1317461363 |
Rating |
: 4/5 (64 Downloads) |
Synopsis Readings in Advertising, Society, and Consumer Culture by : Roxanne Hovland
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
Author |
: Hovland |
Publisher |
: M.E. Sharpe |
Total Pages |
: |
Release |
: |
ISBN-10 |
: 0765628686 |
ISBN-13 |
: 9780765628688 |
Rating |
: 4/5 (86 Downloads) |
Synopsis Ebk Advertising, Society, and Consumer by : Hovland
Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
Author |
: Carol J. Pardun |
Publisher |
: John Wiley & Sons |
Total Pages |
: 346 |
Release |
: 2013-06-26 |
ISBN-10 |
: 9781118587621 |
ISBN-13 |
: 1118587626 |
Rating |
: 4/5 (21 Downloads) |
Synopsis Advertising and Society by : Carol J. Pardun
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Author |
: Ravindra Verma |
Publisher |
: |
Total Pages |
: 296 |
Release |
: 2014 |
ISBN-10 |
: 8126158182 |
ISBN-13 |
: 9788126158188 |
Rating |
: 4/5 (82 Downloads) |
Synopsis Encyclopaedia of Advertising, Society and Consumer Culture by : Ravindra Verma
Author |
: Arthur Asa Berger, San Francisco State University |
Publisher |
: Rowman & Littlefield Publishers |
Total Pages |
: 260 |
Release |
: 2011-04-16 |
ISBN-10 |
: 9781442206700 |
ISBN-13 |
: 1442206705 |
Rating |
: 4/5 (00 Downloads) |
Synopsis Ads, Fads, and Consumer Culture by : Arthur Asa Berger, San Francisco State University
Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.
Author |
: Nicholas Holm |
Publisher |
: Taylor & Francis |
Total Pages |
: 279 |
Release |
: 2023-04-03 |
ISBN-10 |
: 9781000854718 |
ISBN-13 |
: 100085471X |
Rating |
: 4/5 (18 Downloads) |
Synopsis Advertising and Consumer Society by : Nicholas Holm
This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.
Author |
: Joseph Turow |
Publisher |
: |
Total Pages |
: 460 |
Release |
: 2009 |
ISBN-10 |
: UOM:39076002899958 |
ISBN-13 |
: |
Rating |
: 4/5 (58 Downloads) |
Synopsis The Advertising and Consumer Culture Reader by : Joseph Turow
Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society
Author |
: Matthew P. McAllister |
Publisher |
: Routledge |
Total Pages |
: 116 |
Release |
: 2000 |
ISBN-10 |
: UOM:39076002183825 |
ISBN-13 |
: |
Rating |
: 4/5 (25 Downloads) |
Synopsis Advertising and Consumer Culture by : Matthew P. McAllister
First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
Author |
: Helen B. Shaffer |
Publisher |
: |
Total Pages |
: 18 |
Release |
: 1969 |
ISBN-10 |
: OCLC:78454878 |
ISBN-13 |
: |
Rating |
: 4/5 (78 Downloads) |
Synopsis Advertising in a Consumer Society by : Helen B. Shaffer