How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

There's more to a potato than mash, Discover new adventurous ways to prepare a parsnip or cook a cabbage with this book of more than 800 plant-focused recipes. From boiled beets to roasted radishes, each chapter offers countless methods to use a single vegetable. You'll be swapping boiled carrots for eggplant fried with mint, garlic, and pine nuts faster than you can say "kale". Get to know your way around the vegetable patch, and be kind to yourself and the planet in the process

Turn over a new leaf with these nutritional powerhouses for your kitchen garden Our industrialized food system is failing us, and as individuals we must take more responsibility for our own health and food security. Leaf crops produce more nutrients per square foot of growing space and per day of growing season than any other crops and are especially high in vitamins and minerals commonly lacking in the North American diet. As hardy as they are versatile, these beautiful leafy vegetables range from the familiar to the exotic. Some part of this largely untapped food resource can thrive in almost any situation. Eat Your Greens provides complete instructions for incorporating these nutritional powerhouses into any kitchen garden. This innovative guide: Shows how familiar garden plants such as sweet potato, okra, beans, peas, and pumpkin can be grown to provide both nourishing leaves and other calorie- and protein-rich foods Introduces a variety of non-traditional, readily adaptable alternatives such as chaya, moringa, toon, and wolfberry Explains how to improve your soil while getting plenty of vegetables by growing edible cover crops Beginning with a comprehensive overview of modern commercial agriculture and rounded out by a selection of advanced techniques to maximize, preserve, and prepare your harvest, Eat Your Greens is an invaluable addition to the library of any gardening enthusiast. David Kennedy is the founder and director of Leaf for Life, a nonprofit organization dedicated to the elimination of global malnutrition through the optimum use of leaf crops, and is the author of 21st Century Greens and the Leaf for Life Handbook.

A collection of eclectic vegetarian and vegan recipes for singles as well as lone vegetarians in meat-eating households, from the beloved James Beard award-winning Washington Post editor and author of Serve Yourself. Whether you’re­­ a single vegetarian, an omnivore who’s looking to incorporate more vegetables in your life, or a lone vegetarian in a meat-eating household, you know the frustrations of trying to shop, plan, and cook for one. With Eat Your Vegetables, award-winning food editor of The Washington Post and author of the popular column Cooking for One, Joe Yonan serves up a tasty book about the joys of solo vegetarian cooking. With 80 satisfying and globally-inspired vegetarian, vegan, and flexitarian recipes such as Spinach Enchiladas, Spicy Basil Tofu Fried Rice, and One-Peach Crisp with Cardamom and Honey, Yonan arms single vegetarians with easy and tasty meal options that get beyond the expected. In addition to Yonan’s fail-proof recipes, Eat Your Vegetables offers practical information on shopping for, storing, and reusing ingredients, as well as essays on a multitude of meatless topics, including moving beyond mock meat and the evolution of vegetarian restaurants. The perfect book for anyone looking to expand their vegetarian and produce-based repertoire, Yonan’s charming, personable voice and unfussy cooking style encourage home cooks—both new and experienced—to take control in the kitchen and craft delicious veggie-centric meals for one.

Eat Your Greens, Reds, Yellows and Purples is a colourful guide to delicious and nutritious vegetarian food for kids. Gather your ingredients and get busy in the kitchen creating tasty, healthy meals with your kids. Alongside nutrition facts, there are 25 vegetarian recipes for kids including soup, salad and stir-fry as well as treats such as a muffin, cheesecake and cupcake. Learn about vitamins, minerals, and all the amazing things that colourful fruit and vegetables can do - from how carrots help your vision to why peppers boost your immune system. The delicious, healthy meals and nutrition facts are enough to satisfy any hungry young appetite, so reach for your reds, pick up your purples and don't forget to Eat Your Greens, Reds, Yellows and Purples.

Eat Your Greens! We've heard it said so many times. Here, Pete Evans makes eating green easy with more than 130 mouth-watering dishes that take veggies from sides to stars. Even the pickiest eater will be won over by crispy carrot fritters with garlicky yoghurt dipping sauce, oh-so-simple sweet potato waffles topped with guacamole and a fried egg or the oozy deliciousness that is eggplant parmigiana. Eat Your Greens also includes simple tips on: - increasing your family's veg intake for breakfast, lunch and dinner - buying and growing seasonal, organic produce - harnessing the health benefits of different veggies.

"A humorous look at fussy eating and a must-have for all children who don't eat their greens! "--Provided by publisher

From the chef, restaurant owner, and author of the critically lauded A Girl and Her Pig comes a beautiful, full-color cookbook that offers tantalizing seasonal recipes for a wide variety of vegetables, from summer standbys such as zucchini to earthy novelties like sunchokes. A Girl and Her Greens reflects the lighter side of the renowned chef whose name is nearly synonymous with nose-to-tail eating. In recipes such as Pot-Roasted Romanesco Broccoli, Onions with Sage Pesto, and Carrots with Spices, Yogurt, and Orange Blossom Water, April Bloomfield demonstrates the basic principle of her method: that unforgettable food comes out of simple, honest ingredients, an attention to detail, and a love for the sensual pleasures of cooking and eating. Written in her appealing, down-to-earth style, A Girl and Her Greens features beautiful color photography, lively illustrations, and insightful sidebars and tips on her techniques, as well as charming narratives that reveal her sources of inspiration.

An avid Foodie and self trained chef, Lisa Flowers brings to you a beautiful Plant-Based cookbook filled with delicious recipes that will inspire you to explore new ways of cooking and thinking about food. After struggling with migraine headaches her entire adult life, Lisa conquered that beast by adopting a Plant-Based diet. Lisa is passionate about helping people transition to a more Plant-Based way of thriving with the many traditional recipes she has "Veganized". Delicious and nutritious.