A study of the theory and practice of public relations on the Internet. It offers comprehensive advice on every aspect from understanding the difference between real world and virtual publics to PR tricks and techniques that attract new customers and keep the old ones coming back. It features well-known cases and quotes from the founders of successful Web sites.

This is a history of the use of Bayes theoremfrom its discovery by Thomas Bayes to the rise of the statistical competitors in the first part of the twentieth century. The book focuses particularly on the development of one of the fundamental aspects of Bayesian statistics, and in this new edition readers will find new sections on contributors to the theory. In addition, this edition includes amplified discussion of relevant work.

A Logical Introduction to Probability and Induction is a textbook on the mathematics of the probability calculus and its applications in philosophy. On the mathematical side, the textbook introduces these parts of logic and set theory that are needed for a precise formulation of the probability calculus. On the philosophical side, the main focus is on the problem of induction and its reception in epistemology and the philosophy of science. Particular emphasis is placed on the means-end approach to the justification of inductive inference rules. In addition, the book discusses the major interpretations of probability. These are philosophical accounts of the nature of probability that interpret the mathematical structure of the probability calculus. Besides the classical and logical interpretation, they include the interpretation of probability as chance, degree of belief, and relative frequency. The Bayesian interpretation of probability as degree of belief locates probability in a subject's mind. It raises the question why her degrees of belief ought to obey the probability calculus. In contrast to this, chance and relative frequency belong to the external world. While chance is postulated by theory, relative frequencies can be observed empirically. A Logical Introduction to Probability and Induction aims to equip students with the ability to successfully carry out arguments. It begins with elementary deductive logic and uses it as basis for the material on probability and induction. Throughout the textbook results are carefully proved using the inference rules introduced at the beginning, and students are asked to solve problems in the form of 50 exercises. An instructor's manual contains the solutions to these exercises as well as suggested exam questions. The book does not presuppose any background in mathematics, although sections 10.3-10.9 on statistics are technically sophisticated and optional. The textbook is suitable for lower level undergraduate courses in philosophy and logic.

Since the first edition was published, new technologies have emerged, especially in the area of convergence of computing and communications, accompanied by a lot of new technical terms. This third expanded and updated edition has been adaptetd to cope with this situation. The number of entries has been incremented by 35%. This dictionary offers a valuable guide to navigate through the entanglement of German and English terminology. The lexicographic concept (indication of the subject field for every term, short definitions, references to synonyms, antonyms, general and derivative terms) has been maintained, as well as the tabular layout.

West Gardiner was formed from Gardiner in 1850. In 1852, a portion of West Gardiner was set off to form part of Farmingdale.

Reliably optimizing a new treatment in humans is a critical first step in clinical evaluation since choosing a suboptimal dose or schedule may lead to failure in later trials. At the same time, if promising preclinical results do not translate into a real treatment advance, it is important to determine this quickly and terminate the clinical evaluation process to avoid wasting resources. Bayesian Designs for Phase I–II Clinical Trials describes how phase I–II designs can serve as a bridge or protective barrier between preclinical studies and large confirmatory clinical trials. It illustrates many of the severe drawbacks with conventional methods used for early-phase clinical trials and presents numerous Bayesian designs for human clinical trials of new experimental treatment regimes. Written by research leaders from the University of Texas MD Anderson Cancer Center, this book shows how Bayesian designs for early-phase clinical trials can explore, refine, and optimize new experimental treatments. It emphasizes the importance of basing decisions on both efficacy and toxicity.