Dynamics Of Mass Communicationtheory And Practice
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Author |
: Uma Narula |
Publisher |
: Atlantic Publishers & Dist |
Total Pages |
: 324 |
Release |
: 2006 |
ISBN-10 |
: 8126906367 |
ISBN-13 |
: 9788126906369 |
Rating |
: 4/5 (67 Downloads) |
Synopsis Dynamics Of Mass CommunicationTheory And Practice by : Uma Narula
The Present Book Has Highlighted The Impacts Of The Two Significant Communication Dynamics Of Innovative Communication Technologies And Globalization Process In The Current Decades Which Have Transformed The World. Dynamics Of Mass Media And Interpersonal Communications, Viz. Economics, Literacy, Social, Technology And Globalization Are Changing Human Condition. The Impact And Interplay Of These Different Dynamics Create The Holistic Communication Scenario. New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced Have Evolved And Changed Overtime And That Has Changed Its Dynamics Both In Theory And Practice. The Book Has Presented The Significance Of These Dynamics. The Relevance And Significance Of Dynamics Of Communications In Every Walk Of Human Life Is Presented Through Vivid Human Stories. These Stories Suggest That Power Of Communication Lays In Its Holistic Integration Of Various Communication Perspectives. That Is The Major Contribution Of The Book. In 2000 Decades The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance. The Book Is Unique In Presenting Significance Of Such Dynamics And Impacts To All Those Who Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc. In Different World Societies. It Is Challenging And Provocative Book And Essential Reading For All Those Who Care About Such Dynamics. The Author S Four Decades Of Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Dynamic View Of Communication In Cohesive And Understandable Pattern.
Author |
: Uma Narula |
Publisher |
: |
Total Pages |
: 128 |
Release |
: 2001 |
ISBN-10 |
: 8124101345 |
ISBN-13 |
: 9788124101346 |
Rating |
: 4/5 (45 Downloads) |
Synopsis Mass Communication: Theory And Practice by : Uma Narula
The book Mass Communications: Theory and Practice discusses the conceptual moves in human communication for the last four decades. It has articulated the evolutionary view of communication and presented it in cohesive and understandable pattern. The author has addressed two major perspectives in the book: What communication means in developing countries particularly in India in real situations.
Author |
: Diwakar Sharma |
Publisher |
: |
Total Pages |
: 360 |
Release |
: 2004-01-01 |
ISBN-10 |
: 8176295086 |
ISBN-13 |
: 9788176295086 |
Rating |
: 4/5 (86 Downloads) |
Synopsis Mass Communication by : Diwakar Sharma
Author |
: Jack Rosenberry |
Publisher |
: Routledge |
Total Pages |
: 310 |
Release |
: 2021-09-30 |
ISBN-10 |
: 9781000453584 |
ISBN-13 |
: 1000453588 |
Rating |
: 4/5 (84 Downloads) |
Synopsis Applied Mass Communication Theory by : Jack Rosenberry
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
Author |
: Robert S. Fortner |
Publisher |
: John Wiley & Sons |
Total Pages |
: 1002 |
Release |
: 2014-03-10 |
ISBN-10 |
: 9781118770009 |
ISBN-13 |
: 1118770005 |
Rating |
: 4/5 (09 Downloads) |
Synopsis The Handbook of Media and Mass Communication Theory by : Robert S. Fortner
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
Author |
: Joseph R. Dominick |
Publisher |
: McGraw-Hill Companies |
Total Pages |
: 616 |
Release |
: 1993 |
ISBN-10 |
: 0070178054 |
ISBN-13 |
: 9780070178052 |
Rating |
: 4/5 (54 Downloads) |
Synopsis The Dynamics of Mass Communication by : Joseph R. Dominick
An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory, history, structure, ethics, and regulations of the media, it presents thorough coverage of the complex issues facing the major media today.
Author |
: John Willis |
Publisher |
: |
Total Pages |
: 0 |
Release |
: 2022-09-27 |
ISBN-10 |
: 1639871721 |
ISBN-13 |
: 9781639871728 |
Rating |
: 4/5 (21 Downloads) |
Synopsis Dynamics of Mass Communication by : John Willis
The process of exchanging and imparting information to large segments of the population using mass media technologies is called mass communication. The key objective of this discipline is to develop an understanding about the effects of information dissemination technologies on the opinions and attitudes of the people receiving that information. Mass communication techniques are extensively used for efficient and fast transfer of information to people who live far away from the source. This includes the use of radios, television, Internet, etc. It can be classified into various sub-disciplines, namely, advertising, journalism, public relations, photography, interactive media, and films and television. Some of the major theories encompassing the subject of mass communication are agenda setting theory, cultivation theory, spiral of silence and media ecology. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass communication. It studies, analyses and uphold the pillars of mass communication and its utmost significance in modern times. This book is a complete source of knowledge on the present status of this important field.
Author |
: Joseph R. Dominick |
Publisher |
: McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages |
: 439 |
Release |
: 2006-03 |
ISBN-10 |
: 0073268704 |
ISBN-13 |
: 9780073268705 |
Rating |
: 4/5 (04 Downloads) |
Synopsis The Dynamics of Mass Communications by : Joseph R. Dominick
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication,--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.
Author |
: |
Publisher |
: |
Total Pages |
: 296 |
Release |
: 2014 |
ISBN-10 |
: 9384866032 |
ISBN-13 |
: 9789384866037 |
Rating |
: 4/5 (32 Downloads) |
Synopsis Mass Communication by :
Author |
: Sumit Narula |
Publisher |
: |
Total Pages |
: 342 |
Release |
: 1994 |
ISBN-10 |
: 8184841256 |
ISBN-13 |
: 9788184841251 |
Rating |
: 4/5 (56 Downloads) |
Synopsis Mass Communication by : Sumit Narula