Building a business is just like building a house: You need a blueprint. Without this kind of tactical plan, it's hard to pinpoint where things go wrong-or visualize how much better they could be.This book shows readers how to attain consistency, profitability, and scalability in your construction or trade business. As the cofounder of the industry-leading coaching practice Small Business Growth Partners, Chris has helped develop a proven system for unlocking organizational growth. Whether you've been struggling with personnel issues, marketing, sales, processes, or anything in between, this book will help you transform your pain points into strengths.

A riveting portrait of a rural Pennsylvania town at the center of the fracking controversy Shale gas extraction—commonly known as fracking—is often portrayed as an energy revolution that will transform the American economy and geopolitics. But in greater Williamsport, Pennsylvania, fracking is personal. Up to Heaven and Down to Hell is a vivid and sometimes heartbreaking account of what happens when one of the most momentous decisions about the well-being of our communities and our planet—whether or not to extract shale gas and oil from the very land beneath our feet—is largely a private choice that millions of ordinary people make without the public's consent. The United States is the only country in the world where property rights commonly extend "up to heaven and down to hell," which means that landowners have the exclusive right to lease their subsurface mineral estates to petroleum companies. Colin Jerolmack spent eight months living with rural communities outside of Williamsport as they confronted the tension between property rights and the commonwealth. In this deeply intimate book, he reveals how the decision to lease brings financial rewards but can also cause irreparable harm to neighbors, to communal resources like air and water, and even to oneself. Up to Heaven and Down to Hell casts America’s ideas about freedom and property rights in a troubling new light, revealing how your personal choices can undermine your neighbors’ liberty, and how the exercise of individual rights can bring unintended environmental consequences for us all.

I spend a lot of time in marketing-oriented discussion lists. If you do, you probably also sense the incredible frustration of people who keep asking about using their customer data to retain customers and increase profits. Everybody knows they should be doing it, but can't find out how to do it. Consultants and agencies make this process sound like some kind of "black magic", something you can't possibly do yourself. I disagree. I think the average business owner can do a perfectly decent job creating profiles and using them to retain customers and drive profits. Thus the book. The examples provided are Internet specific, but the methods can be used in any business where customer data is available. This book is about the down-and-dirty, nitty-gritty art of taking chunks of data generated by your customers and making sense of it, getting it to speak to you, creating insight into what types of marketing or general business actions you can take to make your business more profitable. We'll be talking about "action-oriented" ideas you can generate on your own to drive sales and profits, ideas that will reveal themselves by analyzing your own customer data, using only a spreadsheet. We have all heard how important it is to collect customer data, to "know" your customer. What I don't hear much about is what exactly you DO with all that data once you have collected it. How is it used? What exactly is Drilling Down into the data supposed to tell me, and what am I looking for when I get there? For that matter, what data should I be collecting and how will I use it when I have it? And how much is this process going to cost me? The following list outlines what you will learn and be able to do after reading the Drilling Down book: --What data is important to collect about a customer and what data is not --How to create action-oriented customer profiles with an Excel spreadsheet --How to use these profiles to plan marketing promotions --How to use these profiles to define the future value of your customers --How to use these profiles to measure the general health of your business --How to use these profiles to encourage customers to do what you want them to --How to predict when a customer is about to defect and leave you --How to increase your profits while decreasing your marketing costs --How to design high ROI (Return on Investment) marketing promotions How to blow away investors with predictions of the future profitability of your business Table of Contents Chapter 1: What's a Customer Profile? Chapter 2: Data-Driven Marketing - Customer Retention Basics Chapter 3: The Language of Data, The Science of Profit Chapter 4: Interactivity Changes the Rules of the Game Chapter 5: How to Build a Customer Profiling Spreadsheet Chapter 6: How to Profile (Score) Your Customers Chapter 7: Marketing Using Customer Scores - Basic Approach Chapter 8: Using Customer Characteristics and Multiple Scores Chapter 9: Watching Scores over Time - Customer LifeCycles Chapter 10: Customer Scoring Grids - Profiling on Steroids Chapter 11: Calculating and Using LifeTime Value in Promotions Chapter 12: Turning Profiles into Profits - the Staging Area Chapter 13: Turning Profiles into Profits - the Financial Model Chapter 14: Turning Profiles into Profits - Financial Tweaks Chapter 15: Measuring Success in Best Customer Promotions Chapter 16: Some Final Thoughts Seasonal Adjustments to Marketing Promotions Don't Fight Customer Behavior CRM Software and Customer Scoring Data-Driven Marketing Program Descriptions There's more! Automate the basic customer scoring process on large groups of customers. Use the software included free with this edition! Windows OS and MS Access and Excel required to run the software.

A practical, easy-to-understand guide to Balanced Scorecard for busy business leaders The Balanced Scorecard method is an analysis technique designed to translate an organization's mission and vision statement and overall business strategies into specific, quantifiable goals, and to monitor the organization's performance in achieving these goals. Much less technology driven then other analysis approaches, it analyzes an organization's overall performance in four regards: financial analysis, customer service, productivity and internal analysis, and employee growth and satisfaction. Balanced Scorecard Strategy For Dummies breaks down the basics of Balanced Scorecard in simple language with practical, Dummies-style guidance on getting it done. This book covers all the basics of Balanced Scorecard for busy executives and managers-and does it without the high price tag of most professional level Balanced Scorecard guides.

Formerly published by Chicago Business Press, now published by Sage Database Design, Query Formulation, and Administration, Eighth Edition, offers a comprehensive understanding of database technology. Author Michael Mannino equips students with the necessary tools to grasp the fundamental concepts of database management, and then guides them in honing their skills to solve both basic and advanced challenges in query formulation, data modeling, and database application development. Features of the Eighth Edition: Unmatched SQL coverage in both breadth and depth Oracle and PostgreSQL coverage Problem-solving guidelines Sample databases and examples Data modeling tools Data warehouse coverage NoSQL coverage Current and cutting-edge topics Comprehensive enough for multiple database courses

By using computer simulations in research and development, computational science and engineering (CSE) allows empirical inquiry where traditional experimentation and methods of inquiry are difficult, inefficient, or prohibitively expensive. The Handbook of Research on Computational Science and Engineering: Theory and Practice is a reference for interested researchers and decision-makers who want a timely introduction to the possibilities in CSE to advance their ongoing research and applications or to discover new resources and cutting edge developments. Rather than reporting results obtained using CSE models, this comprehensive survey captures the architecture of the cross-disciplinary field, explores the long term implications of technology choices, alerts readers to the hurdles facing CSE, and identifies trends in future development.

Aircraft as a System of Systems: A Business Process Perspective, written by Sean Barker, FBCS CEng and a former research scientist at BAE Systems in the UK, explains how developing even simple parts like a lever needs several different types of knowledge before moving on to the complications of designing a system. Today’s airframers have taken on more of the role of systems integrators, putting the focus on the aircraft as a system-of-many-systems. Whereas an aircraft integrates many different systems into a single design, the system of systems which supports it is built by federating the systems of the different organizations, which were built and run independently of each other. Aircraft as a System of Systems: A Business Process Perspective provides a thorough analysis of how building aircraft taps into a huge pool of knowledge, how its complexity is also reflected in the numerous process links that exchange knowledge between different groups. But unlike conventional business processes, design processes do not follow one step after another – rather, a decision made at one point in the design is communicated to other areas of the design, which may in turn feed back new constraints that force the first decision to be revised.

Geared to IT professionals eager to get into the all-importantfield of data warehousing, this book explores all topics needed bythose who design and implement data warehouses. Readers will learnabout planning requirements, architecture, infrastructure, datapreparation, information delivery, implementation, and maintenance.They'll also find a wealth of industry examples garnered from theauthor's 25 years of experience in designing and implementingdatabases and data warehouse applications for majorcorporations. Market: IT Professionals, Consultants.