Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consumers in the marketplace, despite an increasingly challenging economy. And the Internet provides both the most effective and efficient method to connect with these consumers. Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement provides the actionable framework you need to strategically plan engaging boomer-focused online campaigns. Dot Boom examines consumer behavior through the lenses of Developmental Relationship Marketing and a Meaningful Online Engagement model specific to mature adults. This book shows you how to build integrated, online campaigns that optimize the multi-touch-point, emotional, and experiential marketing techniques most effective with these consumers. Authors David Weigelt and Jonathan Boehman are the founding partners of Immersion Active, the only U.S.-based Internet marketing agency f

The collapse of the dot-com bubble has had profound impact not only on investors who lost trillions but also on the thousands of workers who lost their jobs as their companies disappeared. It was one of the factors that triggered the recession of 2001 from which we have yet to fully recover.This book is about understanding the dot-com bubble as well as the subsequent recovery of Internet-related businesses that appears to have started in 2003. Section 1, the Prologue, provides an overview of what happened and why it happened. Section 2, Perspectives, is a chronological compilation of columns written by Tapan Munroe for the Contra Costa Times (a Knight Ridder newspaper) between June 1999 and March 2004 tracing the anatomy of the rise and fall of Internet-related businesses. Section 3, Epilogue, has two chapters, Lessons Learned and Resurgence. The former summarizes the lessons learned from the eighteen articles in section two. The latter deals with the revival of the dot-com industry as web-savvy businesses show the way to greater productivity and sustainable profitability.

Why do stock and housing markets sometimes experience amazing booms followed by massive busts and why is this happening more and more frequently? In order to answer these questions, William Quinn and John D. Turner take us on a riveting ride through the history of financial bubbles, visiting, among other places, Paris and London in 1720, Latin America in the 1820s, Melbourne in the 1880s, New York in the 1920s, Tokyo in the 1980s, Silicon Valley in the 1990s and Shanghai in the 2000s. As they do so, they help us understand why bubbles happen, and why some have catastrophic economic, social and political consequences whilst others have actually benefited society. They reveal that bubbles start when investors and speculators react to new technology or political initiatives, showing that our ability to predict future bubbles will ultimately come down to being able to predict these sparks.

This is a sceptical history of the internet/stock market boom. John Cassidy argues that what we have just witnessed wasn't simply a stock market bubble; it was a social and cultural phenomenon driven by broad historical forces. Cassidy explains how these forces combined to produce the buying hysteria that drove the prices of loss-making companies into the stratosphere. Much has been made of Alan Greenspan's phrase irrational exuberance, but Cassidy shows that there was nothing irrational about what happened. The people involved - fund managers, stock analysts, journalists and pundits - were simply acting in their own self-interest.

Vashti believes that she cannot draw, but her art teacher's encouragement leads her to change her mind and she goes on to encourage another student who feels the same as she had.

With his singular gift for turning complex financial events into eminently readable stories, Roger Lowenstein lays bare the labyrinthine events of the manic and tumultuous 1990s. In an enthralling narrative, he ties together all of the characters of the dot-com bubble and offers a unique portrait of the culture of the era. Just as John Kenneth Galbraith’s The Great Crash was a defining text of the Great Depression, Lowenstein’s Origins of the Crash is destined to be the book that will frame our understanding of the 1990s.

This exciting new musical features nearly 40 tunes performed on stage with a live band, including "I've Got You Under My Skin," "Just a Gigolo/I Ain't Got Nobody," "That Old Black Magic," "Sing, Sing, Sing," and "I Wish You Love." Louis Prima and Keely Smith's musical sounds and style defined an era that has transcended generations and has become timeless in its appeal. THE WILDEST!!! arrives at a moment when Louis Prima, Keely Smith, Dean Martin, Frank Sinatra and other Las Vegas icons are being idolized as musical heroes. It's also about a unique era - the nightclub years of the late 50's and early 60's. It is a journey to the past that will lead some to new discoveries and others cherished memories.

In the tradition of Liar's Poker and Barbarians at the Gate, dot.bomb is a gripping insider's account of e-business gone berserk -- the unforgettable story of the rise and crash of a major Internet startup.

One Day a Dot explores the age-old question: Where did we come from? Where did everything come from? Starting with one tiny dot and continuing through the Big Bang to the rise of human societies, the story of our universe is told in simple and vivid terms. But the biggest question of all cannot be answered: Where did that one dot come from? One Day a Dot is a beautiful and vibrant picture book that uses the visual motif of circles as to guide young readers through the stages of life on Earth.

A told B, and B told C, I'll meet you at the top of the coconut tree In this lively alphabet rhyme, all the letters of the alphabet race each other up the coconut tree. Will there be enough room? Oh, no -- Chicka Chicka Boom Boom! The well-known authors of Barn Dance and Knots on a Counting Rope have created a rhythmic alphabet chant that rolls along on waves of fun. Lois Elhert's rainbow of bright, bold, and cheerful colors makes the merry parade of letters unforgettable.