**Business Book Awards 2024: Highly Commended** Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business. Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how. From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want. Katie Tucker is an inspirational product leader with over twelve years’ experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.

Leaving a job can create panic, disorientation and self-doubt. But it doesn't have to be this way. Corporate Escapology is a practical guide to breaking free and moving on. A proven five-step method to help you detach from corporate life, recognise your value and contribution, develop your new identity, explore options and make your next step count. If you're preparing to leave corporate life - whether by choice or not - Corporate Escapology will help you feel more confident, more intentional and better equipped for what comes next. Inside you will find practical exercises to help you recognise how your corporate experience has prepared you for your next chapter and stories from fellow Corporate Escapologists describing their leap and what they’re doing now. Adam Forbes, a Corporate Escapologist himself, is a coach, writer and podcaster on a mission to help people find their way out and their way forward to something more fulfilling, more purposeful and more enjoyable. 'Adam gives more than clear practical steps but also an insight into his brilliant framework. An irreverent, straight-talking and clever book to get you taking those steps to being outside the matrix 9-5.' - Lucy Werner, Author & Founder of Hype Yourself.com

Simple market research hacks from the world of big tech to help small businesses understand customers and build products and services that sell.

A Lonely pencil timidly draws a boy, a dog and other items, but soon faces a problem as his creations begin demanding changes, and when he draws an eraser to make them happy, the real trouble begins.

Take a bite out of the calendar with this cheerful collection of delicious seasonal poems, each one an ode to a favorite food! The daring popcorn astronauts are brave beyond compare— they scramble into puffy suits and hurtle through the air. And when they land, we say hooray and crowd around the spot to salt the little astronauts and eat them while they’re hot. Dive into a watermelon lake and sing the praises of mac and cheese in this playful and poetic celebration of food. In spring, bow to the “Strawberry Queen” and eat “Only Guacamole.” In summer you’ll meet Bob the Ogre, who only eats corn on the cob, and in fall, you can learn “21 Things to Do with an Apple.” And then in winter, retreat from the cold at “The Cocoa Cabana!” Stellar team Deborah Ruddell and Joan Rankin deliver a whimsical celebration of the tastiest treats of life in this palatable poetry collection.

THE ENGLISH GRAMMAR MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE ENGLISH GRAMMAR MCQ TO EXPAND YOUR ENGLISH GRAMMAR KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.

Lonely Planet’s New Zealand’s South Island is your passport to the most up-to-date advice on what to see and skip, and what hidden discoveries await you. Hike the Fox Glacier, visit glorious national parks or pick an adventure in Queenstown; all with your trusted travel companion. Get to the heart of the South Island and begin your journey now! Inside Lonely Planet’s New Zealand’s South Island Travel Guide: Up-to-date information - all businesses were rechecked before publication to ensure they are still open after 2020’s COVID-19 outbreak Improved planning tools for family travellers - where to go, how to save money, plus fun stuff just for kids What's New feature taps into cultural trends and helps you find fresh ideas and cool new areas our writers have uncovered NEW Accommodation feature gathers all the information you need to plan your accommodation Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sightseeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - history, people, music, landscapes, wildlife, cuisine, politics Over 58 maps Covers Marlborough & Nelson, The West Coast, Christchurch & Canterbury, Dunedin & Otago, Queenstown & Wanaka, Fiordland & Southland The Perfect Choice: Lonely Planet’s New Zealand’s South Island, our most comprehensive guide to New Zealand’s South Island, is perfect for both exploring top sights and taking roads less travelled. Looking for more extensive coverage? Check out Lonely Planet’s New Zealand for a comprehensive look at all the country has to offer. About Lonely Planet: Lonely Planet is a leading travel media company, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and phrasebooks for 120 languages, and grown a dedicated, passionate global community of travellers. You'll also find our content online, and in mobile apps, videos, 14 languages, armchair and lifestyle books, ebooks, and more, enabling you to explore every day. 'Lonely Planet guides are, quite simply, like no other.' – New York Times 'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' – Fairfax Media (Australia)