Display Advertising

Display Advertising
Author :
Publisher : John Wiley & Sons
Total Pages : 609
Release :
ISBN-10 : 9781118240298
ISBN-13 : 1118240294
Rating : 4/5 (98 Downloads)

Synopsis Display Advertising by : David Booth

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
Author :
Publisher :
Total Pages : 158
Release :
ISBN-10 : 1680833103
ISBN-13 : 9781680833102
Rating : 4/5 (03 Downloads)

Synopsis Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting by : Jun Wang

This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.

Business Transformations in the Era of Digitalization

Business Transformations in the Era of Digitalization
Author :
Publisher : IGI Global
Total Pages : 383
Release :
ISBN-10 : 9781522572633
ISBN-13 : 1522572635
Rating : 4/5 (33 Downloads)

Synopsis Business Transformations in the Era of Digitalization by : Mezghani, Karim

In order to establish and maintain a successful company in the digital age, managers are digitally transforming their organizations to include such tools as disruptive technologies and digital data to improve performance and efficiencies. As these companies continue to adopt digital technologies to improve their businesses and create new revenues and value-producing opportunities, they must also be aware of the challenges digitalization can present. Business Transformations in the Era of Digitalization is a collection of innovative research on the latest trends, business opportunities, and challenges in the digitalization of businesses. Highlighting a range of topics including business-IT alignment, cloud computing, Internet of Things (IoT), business sustainability, small and medium-sized enterprises, and digital entrepreneurship, this book is ideally designed for managers, professionals, consultants, entrepreneurs, and researchers.

The Art Appeal in Display Advertising

The Art Appeal in Display Advertising
Author :
Publisher :
Total Pages : 370
Release :
ISBN-10 : NYPL:33433081870812
ISBN-13 :
Rating : 4/5 (12 Downloads)

Synopsis The Art Appeal in Display Advertising by : Frank Alvah Parsons

Basics Marketing 02: Online Marketing

Basics Marketing 02: Online Marketing
Author :
Publisher : Bloomsbury Publishing
Total Pages : 186
Release :
ISBN-10 : 9781350034457
ISBN-13 : 1350034452
Rating : 4/5 (57 Downloads)

Synopsis Basics Marketing 02: Online Marketing by : Brian Sheehan

In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.

1997 Economic Census

1997 Economic Census
Author :
Publisher :
Total Pages : 86
Release :
ISBN-10 : MINN:31951D02189461B
ISBN-13 :
Rating : 4/5 (1B Downloads)

Synopsis 1997 Economic Census by :

B2B Digital Marketing Strategy

B2B Digital Marketing Strategy
Author :
Publisher : Kogan Page Publishers
Total Pages : 353
Release :
ISBN-10 : 9781789662559
ISBN-13 : 1789662559
Rating : 4/5 (59 Downloads)

Synopsis B2B Digital Marketing Strategy by : Simon Hall

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as recommended by the Chartered Institute of Marketing (CIM). B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.

Advertising & Selling

Advertising & Selling
Author :
Publisher :
Total Pages : 1406
Release :
ISBN-10 : MINN:31951001908144E
ISBN-13 :
Rating : 4/5 (4E Downloads)

Synopsis Advertising & Selling by :

Digital Marketing Fundamentals

Digital Marketing Fundamentals
Author :
Publisher : Routledge
Total Pages : 834
Release :
ISBN-10 : 9781000035322
ISBN-13 : 1000035328
Rating : 4/5 (22 Downloads)

Synopsis Digital Marketing Fundamentals by : Marjolein Visser

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

Digital Marketing (English Edition)

Digital Marketing (English Edition)
Author :
Publisher : Thakur Publication Private Limited
Total Pages : 174
Release :
ISBN-10 : 9789357551083
ISBN-13 : 9357551085
Rating : 4/5 (83 Downloads)

Synopsis Digital Marketing (English Edition) by : Dr. Vishnu Shankar

Buy E-Book of Digital Marketing (English Edition) Book For B.Com 4th Semester of U.P. State Universities