From avoiding predators to navigating through the jungle without a compass, this innovative guide provides kids with the vital tools one would need if lost in the Amazon. Offering practical survival techniques based on real stories, children will learn lessons that can be adapted to almost any outdoor situation, such as making fire, deciphering animal tracks, and using the natural world for all to create necessary supplies. Opening with an informative section on the region and its people, this essential resource combines history and science in a fun and engaging way. Facts and sidebars on the local creatures and plants are interspersed along with 15 activities for the home or classroom—from making a fishing spear to determining how much water is needed to stay healthy.

This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded "Wired" and founded "The Industry Standard". Much more than just a business book, this explains how the search industry is changing the way we live in profound and unpredictable ways. "The Search" contains exclusive interviews with some of the biggest names at the top companies including Google founders Larry Page and Sergey Brin. Google is the No. 1 search engine and is now a recognised word in its own right - they receive over 200 million search requests every day and it is estimated that over 80 per cent of webusers turn to Google first.

Discover Your Core, Then Go for More is about growing your business and growing it profitably. "Discover" presents a unique profit model called "The Profit Triad" observed at successful wholesale distributors and other distribution companies like Amazon.com and Southwest Airlines. The Eight Steps to Growth follow a natural 8 step progress of growth that prepare every function in your organization to generate growth initiatives in six major categories.

FIELD & STREAM, America’s largest outdoor sports magazine, celebrates the outdoor experience with great stories, compelling photography, and sound advice while honoring the traditions hunters and fishermen have passed down for generations.

“An eye-opening and enchanting book by one of our major scientist-explorers.” —Diane Ackerman, author of The Zookeeper’s Wife Nicknamed the “Real-Life Lorax” by National Geographic, the biologist, botanist, and conservationist Meg Lowman—aka “CanopyMeg”—takes us on an adventure into the “eighth continent” of the world's treetops, along her journey as a tree scientist, and into climate action Welcome to the eighth continent! As a graduate student exploring the rain forests of Australia, Meg Lowman realized that she couldn’t monitor her beloved leaves using any of the usual methods. So she put together a climbing kit: she sewed a harness from an old seat belt, gathered hundreds of feet of rope, and found a tool belt for her pencils and rulers. Up she went, into the trees. Forty years later, Lowman remains one of the world’s foremost arbornauts, known as the “real-life Lorax.” She planned one of the first treetop walkways and helps create more of these bridges through the eighth continent all over the world. With a voice as infectious in its enthusiasm as it is practical in its optimism, The Arbornaut chronicles Lowman’s irresistible story. From climbing solo hundreds of feet into the air in Australia’s rainforests to measuring tree growth in the northeastern United States, from searching the redwoods of the Pacific coast for new life to studying leaf eaters in Scotland’s Highlands, from conducting a BioBlitz in Malaysia to conservation planning in India and collaborating with priests to save Ethiopia’s last forests, Lowman launches us into the life and work of a field scientist, ecologist, and conservationist. She offers hope, specific plans, and recommendations for action; despite devastation across the world, through trees, we can still make an immediate and lasting impact against climate change. A blend of memoir and fieldwork account, The Arbornaut gives us the chance to live among scientists and travel the world—even in a hot-air balloon! It is the engrossing, uplifting story of a nerdy tree climber—the only girl at the science fair—who becomes a giant inspiration, a groundbreaking, ground-defying field biologist, and a hero for trees everywhere. Includes black-and-white illustrations

The Circle of Knowledge is an informative book that was designed in 1917, to be both inspiring and entertaining. The book represents the modern, progressive spirit which fits that time, in its forms of expression and its editorship. The purpose of this work is to answer the why, who, what, when, where, how of the wide majority of curious minds, both young and adult, and encourage them to raise further questions. Special measures were taken in creating this work to isolate essentials from non-essentials; to differentiate human interest subjects of universal significance from those of little concern; to deliver living truths instead of dead vocabulary; and finally, to bring the whole within the knowledge of the intermediate reader, without regard to age, in an acceptable and exciting form. The use of visual outlines and tables; maps, drawings, and diagrams; the illustrated works of great painters, sculptors, and architects all are used to give the reader the valuable and cultural knowledge of past and present.

How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple — hold the individual's hands and walk them up a value ladder, one step at a time.This book is written for an advanced student of business and the practicing manager. It presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value - not just the customer-facing activities. It links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions of the organization. It draws on the science of behaviour change and the data sciences to present a contemporary view of the customer value function. The content is meant to be prescriptive — it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.

Includes pieces originally published in Tait's magazine, Dublin University magazine, Sydney herald; excerpts from Bancroft's History of the United States, Memoirs of Lady Hester Stanhope, Hoskins' Spain as it is, Notes by an American Traveller, Tales of the wars, Military anecdotes in the United Service journal.