This book presents in-depth investigation of the language used about women and ageing in public discourse, and compares this with the language used by women to express their personal, lived experience of ageing. It takes a linguistic approach to identify how messages contained in public discourse influence how individual women evaluate their own ageing, and particularly their ageing appearance. It begins by establishing the wider cultural context that produces prevailing attitudes to women, before turning to an analysis of representations of the ageing female body in beauty and cosmetic advertising and the lifestyle media. The focus then moves to a detailed investigation of women’s own perceptions of the process of ageing and of their ageing appearance as revealed through their personal narratives. The final chapters challenge dominant attitudes to women and ageing by presenting two case studies of women who for different reasons and in different ways refuse to conform to cultural expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well as offering meaningful applications in the wider domains of business and advertising.

There are a number of books and articles covering particular facets of the topic of aging, such as the image of the elderly in the media, cinema, TV series and commercials, and in literature, which of course provide useful background material and references. However, these studies on aging discourse predominantly focus on a single discipline. This book adds a fresh perspective, by addressing the communicative practices surrounding age, aging and the elderly from a multidisciplinary perspective. The volume addresses several issues related to the discourse on aging, from the problems related to definitions of age to the image of the elderly in literature, cinema, and mass media, and gendered issues surrounding the aging process.

Contemporary old age is fraught with contradiction and complexity—women portrayed either as incompetent and cuddly grandmothers or as young women trapped in old bodies, images that rarely reflect how women actually see themselves. Women in Late Life explores the thorny issues related to gender and aging, including prevailing but problematic cultural expectations, body image, ageism, the experience of chronic illness, threats to Social Security and the very possibility of a secure retirement while challenging a long-term care system that disadvantages women. Author Martha Holstein writes from a critical feminist perspective, drawing on her many years of experience in gerontology, as well as interviews and personal experience as a woman now in her seventies. The book highlights how women’s experience of late life is shaped by the effects of lifelong gender norms, by contemporary culture—from gender stereotypes to ageism—and by the political context. The book blends critique with proposals aimed at resisting damaging inequities resulting from being simultaneously old and a woman. She focuses on changes needed on multiple levels—societal, cultural, political, and individual. This interdisciplinary look at key questions around gender and aging is nuanced and beautifully written.

How has popular film, television and fiction responded to the realities of an ageing Western population? This volume analyses this field of representation to argue that, while celebrations of ageing as an inspirational journey are increasing, most depictions still focus on decline and deterioration.

This book explores the way older women are represented in society. Through close readings of novels by major 20th century novelists, compared with the more dominant representations of female ageing to be found in popular culture it suggests that they offer a feminist understanding of the 'invisible' woman sometimes lacking in feminism itself.

The ageing of the world’s populations, particularly in Western developed countries, is a well-documented phenomenon; and despite many positive images of later life, in the media and public discourse later life is frequently depicted as a time of inevitable physical and cognitive decline. Against this background, Heinrichsmeier presents the results of her two-year sociolinguistic study examining how a group of older women of different ages negotiated their way through their own and others’ expectations of ageing and constructed different kinds of older – and other – identities for themselves. Through vivid and nuanced analysis of their chat and practices in a small village hair salon, Heinrichsmeier reveals these women’s subtle and skilful manipulation of stereotypes of ageing and the impact of the evolving talk on their identity constructions. Her study, which provides numerous short extracts of talk in both the hair salon and interview along with more detailed case studies, highlights the importance of such apparently ‘trivial’ sites – for both studying older people’s identity work and as loci for positive identity constructions and well-being in later life. This book will be of particular interest to graduate students and scholars working in sociolinguistics, discourse analysis, conversation analysis, and gerontological studies, as well as those interested in approaches integrating ethnography and language.

This book is the first to explore ‘old age’ in cinema at the intersection of gender, ageing, celebrity and genre studies. It takes its cue from the dual meanings of ‘silvering’ – economics and ageing – and explores shifting formulations of ‘old age’ and gender in contemporary cinema. Broad in its scope, the book establishes the importance of silver audiences to the survival of cinema exhibition while also forging connections between the pleasures of ‘old age’ films, consumer culture, the ‘economy of celebrity’ and the gendered silvering of stardom. The chapters examine gendered genres such as romantic comedies, action and heist movies, the prosthetics of costume, and CGI enabled age transformations. Through this analysis, Josephine Dolan teases out the different meanings of ageing masculinity and femininity offered in contemporary cinema. She identifies ageing femininity as the pathologised target of rejuvenation while masculine ageing is seen to enhance an enduring youthfulness. This book has interdisciplinary appeal and will engage scholars interested in ‘old age’ and gender representations in contemporary cinema.

This volume of original chapters is designed to bring attention to a neglected area of feminist scholarship - aging. After several decades of feminist studies we are now well informed of the complex ways that gender shapes the lives of women and men. Similarly, we know more about how gendered power relations interface with race and ethnicity, class and sexual orientation. Serious theorizing of old age and age relations to gender represents the next frontier of feminist scholarship. In this volume, leading national and international feminist scholars of aging take first steps in this direction, illuminating how age relations interact with other social inequalities, particularly gender. In doing so, the authors challenge and transform feminist scholarship and many taken for granted concepts in gender studies.