Dimensions of Marketisation in Higher Education is a critical analysis of the various dimensions of marketisation in a global context, exploring governance, policy, financial, ethical and pedagogical aspects. Bringing together a selection of influential authors who draw on the work of Roger Brown, the book is a timely examination of the impact that policies regulating cost, entry and practices in higher education can have on universities, students and academics. This book explores the tensions and dilemmas marketisation brings into the educational environment for academic leaders, managers and students, arguing that they can be managed through rebalancing the relation between the market and the educational dimensions. Key topics include: The economics of higher education Students in a marketised environment Regulating a marketised sector Marketisation and higher education pedagogies Universities’ futures. Unveiling nuanced and multifaceted perspectives and providing readers with collective and forward-thinking critical analyses, Dimensions of Marketisation in Higher Education will be an authoritative reference book on policy and practice, appealing to higher education leaders, managers and scholars worldwide.

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

The marketisation of higher education is a growing worldwide trend. Increasingly, market steering is replacing or supplementing government steering. Tuition fees are being introduced or increased, usually at the expense of state grants to institutions. Grants for student support are being replaced or supplemented by loans. Commercial rankings and league tables to guide student choice are proliferating with institutions devoting increasing resources to marketing, branding and customer service. The UK is a particularly good example of this, not only because it is a country where marketisation has arguably proceeded furthest, but also because of the variations that exist as Scotland, Wales and Northern Ireland increasingly diverge from England. In Everything for Sale, Roger Brown argues that the competitive regime that is now applicable to our Higher Education system was the logical, and possibly inevitable, outcome of a process that began with the introduction of full cost fees for overseas students in 1980. Through chapters including: Markets and Non-Markets The Institutional Pattern of Provision The Funding of Research The Funding of Student Education Quality Assurance The Impact of Marketisation: Efficiency, diversity and equity; He shows how the evaluation and funding of research, the funding of student education, quality assurance, and the structure of the system have increasingly been organised on market or quasi-market lines. As well as helping to explain the evolution of British higher education over the past thirty years, the book contains some important messages about the consequences of introducing or extending market competition in universities’ core activities of teaching and research. This timely and comprehensive book is essential reading for all academics at University level and anyone involved in Higher Education policy.

Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’. Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: the international and financial context of marketisation the new purposes of universities the implications of university branding and promotion league tables and student surveys vs. quality of education the higher education market and distance learning students as ‘active consumers’ in the co-creation of value changing student experiences, demands and focus. With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.

The introduction of market forces into higher education is the most crucial issue facing universities and colleges today. As the role of universities in the knowledge society becomes ever more apparent, and as public funding reaches its limit, marketisation has become an issue of critical importance. Discussions about the ever-increasing cost of tuition, affordability, access, university rankings, information, and the commercialization of academic research take place not just in North America, Western Europe and Australasia, but also in Eastern Europe, Asia and Latin America. Higher Education and the Market provides a comprehensive account of this phenomenon, and looks at its likely impact on key dimensions of university activity: system structure funding and resources the curriculum participation and achievement research and scholarship interactions with third parties. Contributors propose how market forces, government intervention and academic self-regulation can be combined to harness the benefits of increased competition and efficiency without losing the public good. It is of particular interest to government and institutional leaders, policy makers, researchers and students studying higher education.

This book presents an exciting and novel approach to explore the concept of the ‘ideal student’. Written in the context of higher education, the concept aims to promote a more transparent conversation about the explicit, implicit and idealistic expectations of university students. It would address concerns that implicit rules or unspoken practices can result in diverse but patterned student experiences, widening social inequalities. The concept of the ideal student can provide students, especially those less familiar or confident with higher education, with a better and clearer understanding of what is valued, expected and rewarded at university. With increasing student diversity, there is an urgent need for greater openness and awareness of the different expectations and ideals of students. The key questions explored include: •How is the ideal student imagined and envisioned? •To what extent are these constructions realistic and achievable? •Are certain students more likely to aspire, identify or embody these ideal characteristics? •Are there any features of the ideal student that are widely shared and recognised? •How do people from different social backgrounds construct their ideal student? •How can staff support students to develop desirable characteristics for university? A number of issues are unpacked as the book discusses the nuances of what it means to be a university student. The Ideal Student is written for a general audience and will be of particular interest to those working or studying in higher education, especially staff, students and senior leaders. "This clearly written and engaging book will be of interest to HE practitioners, students and researchers who want to support more inclusive learning environments." Professor Louise Archer, Karl Mannheim Professor of Sociology of Education, UCL Institute of Education, UK "This is a rigorously informed and illuminating reconsideration of the notion of the Ideal Type of student in higher education." Professor Gill Crozier DPhil, FRSA, University of Roehampton, UK "Based on solid empirical work, combining qualitative and quantitative data, the book offers an insight into the perception of whom and what the ideal student is." Professor Lars Ulriksen, Department of Science Education, University of Copenhagen, Denmark "In their well-written and clearly structured volume Wong and Chiu summarise valuable data-driven research that sheds light on the important question of what characterises the ideal student." Stefan T. Siegel & Tobias Böttger, University of Augsburg, Germany Billy Wong is an Associate Professor in Widening Participation at the Institute of Education, University of Reading. Tiffany Chiu is Senior Teaching Fellow in Educational Development at the Centre for Higher Education Research and Scholarship and Programme Director for the PG Cert in University Learning and Teaching at Imperial College London. She is a Senior Fellow of the HEA.

Over recent decades, national Higher Education sectors across the world have experienced a gradual process of marketisation. This book offers a new interpretation on why and how marketisation has taken place within England. It explores distinct assumptions on the nature of graduate work and how the graduate labour market drives the argumentation for more market and choice. Demonstrating the flaws in these assumptions – which are based on an idealised relationship between Higher Education and high-skilled work – this book fills an important need by questioning the current rationale for further marketisation.

This book traces the development of a fully marketised higher education system in England over a 30-year period, and identifies five distinct stages of market reforms culminating in the Higher Education and Research Act. It employs a critical policy discourse analysis and addresses several key aspects of the current higher education landscape.

As higher education becomes a key determinant for economic competitiveness, institutions face increasing pressure to demonstrate their fitness to meet the needs of society and individuals. Blending innovative research with richly contextualised examples this unique Research Handbook provides authoritative insights from around the globe on how best to understand, assess and improve quality, performance and accountability in higher education.