This book deals with retail trends 4.0 with a focus on digitalization. These case studies were worked on and presented by 6th-semester bachelor students of the DHBW Mannheim retail course in a scientific research seminar.

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. • Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept • Explores the selection, training and motivation of the staff • Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.

Based on the authors' experiences in developing and teaching Symbian OS, this practical guide is perfect for programmers and provides a series of example-based scenarios that show how to develop Symbian applications. Exercises walk the reader through the initial development of a console-based card game engine to a graphical user interface(GUI)-based, two player blackjack game operating over a Bluetooth connection between two mobile phones Addresses how Symbian offers a number of different variants to allow for different user interfaces and screen savers - the most prevalent of these is S60 Discusses how the move toward 3G technology has resulted in an increasing need for mobile application development for S60 devices.

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

The global retail industry is in the early stages of an era of profound and unprecedented, change. This book is intended to serve as a wide-ranging, robust, and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. Part 1 describes the major directions and drivers of change that define the new retail landscape. Accelerating changes in technology, the rise to international prominence of internet enabled shoppers, and the rapid emergence of entirely new retail enterprises and business models are combining to re-shape the very fundamentals of the retail industry. No longer are shops central or even necessary to the business of retailing. No longer is choice for the shopper limited to the neighbourhood, town, or even country in which they live. No longer is the act of retailing solely the preserve of traditional retail enterprises as internet-enabled businesses, technology, logistics, suppliers, and financial services enterprises all seek direct relationships with the shopper. The new landscape of retailing is an unforgiving one. Success can be achieved more quickly than ever before, but failure is equally rapid. New opportunities are profound, but so too are the challenges. Part 2 of this book discusses the structures, skills, and capabilities that retail enterprises and their leaders will need if they are to be successful. This second edition presents more than 25 detailed case studies of innovative and successful enterprises alongside more than one hundred smaller examples to illustrate the themes discussed. A new afterword also presents ten central areas business leaders must focus on in order to build organizational resilienc in the wake of COVID-19 and the profound uncertainties retail enterprises now face. Frameworks and practical guidance are offered to help readers contextualise the nature of change occurring on a global scale, and identify the capabilities, skills, and perspectives that will be needed at both an enterprise and a personal leadership level.

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

The research study “Pathway of Digital Transformation in Logistics” deals with today’s logistics challenges, which are increasing speed and the integration of real-time information for data-driven services, implementing new organizational and leadership structures as well as the need for finding approaches for cooperation with new actors such as start-ups or tech companies. Therefore, the study examines four thematic building blocks central to current developments in logistics: technologies, including platforms, and data-driven services as tools and leadership and organization, as well as open innovation as enablers. The research approach is twofold. First, we investigate the four topics by means of an online questionnaire answered by 120 international participants. Second, a Delphi workshop with 32 logistics experts from industry and LSP reveals further evaluations of success factors and barriers for future developments in logistics. The study describes findings how companies move forward on the path of digital transformation towards smart logistics by presenting and discussing best practice concepts and future developments in logistics. Die Forschungsstudie "Pathway of Digital Transformation in Logistics" beschäftigt sich mit aktuellen Herausforderungen in der Logistik: zunehmende Geschwindigkeit und die Integration von Echtzeitdaten für datengetriebene Services, Implementierung neuer Organisations- und Führungsstrukturen sowie die Notwendigkeit, Ansätze für die Zusammenarbeit mit neuen Akteuren wie Start-ups oder Technologieunternehmen zu finden. Daher untersucht die Studie vier thematische Bausteine, die für aktuelle Entwicklungen in der Logistik zentral sind: Technologien, einschließlich Plattformen, und datengesteuerte Services als Werkzeuge und Führung und Organisation sowie Open Innovation als Enabler. Der Forschungsansatz ist zweigeteilt. Zunächst untersuchen wir die vier Themen anhand eines Online-Fragebogens, der von 120 internationalen Teilnehmenden beantwortet wurde. Zweitens ergibt ein Delphi-Workshop mit 32 Logistikexpert/innen aus Industrie und Logistikdienstleistung weitere Erkenntnisse über Barrieren und Erfolgsfaktoren für zukünftige Entwicklungen in der Logistik. Die Studie präsentiert Ergebnisse, wie Unternehmen auf dem Weg der digitalen Transformation zur intelligenten Logistik voranschreiten, indem sie Best-Practice-Konzepte und zukünftige Entwicklungen in der Logistik vorstellt und diskutiert.

Contemporary society resides in an age of ubiquitous technology. With the consistent creation and wide availability of multimedia content, it has become imperative to remain updated on the latest trends and applications in this field. Digital Multimedia: Concepts, Methodologies, Tools, and Applications is an innovative source of scholarly content on the latest trends, perspectives, techniques, and implementations of multimedia technologies. Including a comprehensive range of topics such as interactive media, mobile technology, and data management, this multi-volume book is an ideal reference source for engineers, professionals, students, academics, and researchers seeking emerging information on digital multimedia.

Learn to apply new digital design technologies at your own firm with this practical and insightful resource Digital Sketching: Computer-Aided Conceptual Design delivers a comprehensive and insightful examination of how architects and other design professionals can best use digital design technology to become better designers. Celebrated professional, professor, and author John Bacus provides readers with practical and timely information on emerging digital design technologies and their effect on professional practice. By focusing on the big picture, this rigorous survey of conceptual design technology offers professionals realistic strategies for reclaiming time for design in the ever increasing speed of project delivery. This book helps architects (and others like them) learn to use digital sketching techniques to be better designers, right from the project’s very first sketch. As part of the groundbreaking Practical Revolutions series of books, Digital Sketching furthers the conversation of the practical deployment of emerging technologies in the building industries. This book provides readers with the information they need to evaluate digital design technology and decide whether or not to adopt and integrate it into their own processes. Readers will receive: An accelerated and accessible introduction to a highly technical topic Practical and applicable guidance on how to adapt a firm’s business to adopt new technology without losing the benefit of existing intuition, skill, and experience. Real world implementations of specific techniques in the form of illuminating case studies that include results and lessons learned Perfect for professional architectural designers, Digital Sketching also belongs on the bookshelves of interior designers, landscape architects, urban planners, contractors, and specialty fabricators of every kind. A disciplined sketching practice, especially through the digital methods discussed in this book, is a transformational benefit to anyone who designs and builds for a living.