The purpose of DIGITAL MASTER is to envision the multidimensional impact that digital philosophy, technology, and methodology will have on the future of business and human society. In today's overly complex, hyperconnected, and interdependent business dynamic, Digital Masters - the highly mature organizations - not only apply the most advanced digital technology into their business management disciplines but, more importantly, they orchestrate the harmonized digital symphony across all key business arenas, from shaping the digital mindset to building the high performing organization: Develop visionary digital leadership Shape open and creative digital mindsets Craft and execute a holistic digital strategy Advocate digital innovation next practices Refine a highly effective enterprise culture Optimize high-performing business capabilities Explore data-rich digital Intelligence Unleash enriched digital talent potential Pursue high level digital maturity

"Learn how to consistently create high-quality black-and-white digital prints from one of the best in the field. Author George DeWolfe has studied with Ansel Adams and is one of the creators of Adobe Lightroom, the state-of-the-art image-processing software. He takes you through the entire process, from seeing tonal values in a scene the way the masters do, to optimizing images using Lightroom, to making gallery-quality prints. DeWolfe's stunning images throughout the book provide instructional examples and inspiration"--Back cover.

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Complete Digital Illustration is an informative and practical guide to this in-demand area of design. Alongside step-by step tutorials, top image-makers from around the world provide real and practical advice on setting up a studio, creating a killer portfolio, and winning commissions. The work featured in the book reflects the wide and exciting range of image-making practice that thrives today, from music and fashion to character and toy design. The book reveals the secrets of the industry’s most successful creatives who transfer traditional illustrative skills into digital dimensions, producing the highest quality, most commercially successful animation, three-dimensional, and vector-based illustration. This book offers a master class for students and professional designers and illustrators who want to take their work beyond the constraints of two-dimensions and gain greater commercial success. An inspirational, must-have guide, Complete Digital Illustration is also of real value for professional image-makers.

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

An inspirational bible for monochrome photography - this second edition almost doubles the content of its predecessor showing you the path from visualization to print

Color Like a Master Discover the secrets behind some of today's coolest color styles! Building on the basics presented in their first book, Hi-Fi Color for Comics, industry veterans Brian and Kristy Miller help you move forward on your creative color journey. Master Digital Color teaches you how to emulate the looks of classic Saturday morning cartoons, vintage pin-up art and pulp-fiction covers, science-fiction flicks and other cool styles. You'll find everything you need to take your coloring to the next level: 6 distinct coloring styles: classic animation, superhero, pin-up, sci-fi, manga and alternative 18 step-by-step tutorial projects featuring contributions from some of today's top talents in the comic industry 12 "challenge" assignments to take your new color know-how even further Use the power tips and expert techniques inside to tweak your skills, expand your repertoire, and get spectacular, professional-quality results! Please note that the Bonus CD is not included with the digital version of this book.

Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.