This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Do you struggle to work out where to spend your marketing budget to grow sales? Are you always getting distracted by the latest 'must-have' marketing tool? Have you struggled to work out how to improve your marketing? This easy-to-read and hype-free book will help you to understand what marketing you should be doing, and how to optimise your marketing for sales growth. Written to help time-poor eCommerce marketers and business owners, this book will become the marketing handbook that sits on your desk ready to help you solve each future marketing challenge. As well as walking you through each of the essential eCommerce marketing methods it includes tips that will improve your marketing in every channel. But this isn't just a list of ideas, at the heart of the book is the Customer MasterPlan Model. An easy to use, powerful system you can use to make the marketing decisions every time in your business. eCommerce Marketing: How to get Traffic that BUYS to Your Website is the only eCommerce traffic book you need. Including: 10 specific eCommerce marketing methods explained Complete guide to the Customer MasterPlan Model - your new decision making tool 7 Marketing Maxims - ways you can quickly improve the performance of any marketing you're doing How to improve BOTH customer acquisition AND customer retention Follow the advice in this book to create the marketing activity that will supercharge your sales growth. Already helping businesses around the world to grow their sales: "Everyone in your business should read this book, whether they are in marketing or not. Why? Because it removes all the smoke and mirrors around marketing for eCommerce, channel by channel, but still delivers for your marketing team on detail and how to plan for success. Chloë's candid, straight-talking style makes it feel like she's explaining it over a cup of tea and the content delivers in spades on practical, tangible and achievable actions that you can put into practice in your business right now" Nicola Fox, Head of CRM, MissGuided "As someone who built and runs an 8-figure (and growing) eCommerce business, I'm often asked for advice about how to do what we've done. Happily, I can now hand them Chloë's book instead of trying -- unsuccessfully, usually -- to lay out the framework and the requirements for eCommerce success. Comprehensive and practical, eCommerce Marketing is a book you should read over and over and, more importantly, put its lessons into action." Steven Sashen, CEO and co-founder, XeroShoes.com Chloë is the author of multiple best selling books and the host of the popular eCommerce MasterPlan Podcast. Through her books, podcasts, training videos and keynote speaker appearances Chloë has helped 1,000s of eCommerce businesses all over the world solve their marketing problems.

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.

Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

The Genius ecommerce mindset one of the best ECommerce books for 2019 The book was written by Belkeram khaled an ecommerce expert . Why This Book it''s Different ? This book it''s not like the other books on the market ! do you know why ? simple answer ; most of the books out there just telling you a stories about their ecommerce journey , witch is good but you not getting any more value from that , and when Im saying value im talking about the practice advises , the tools that we need to use , the platforms , the advertising tips , more details that we need for our digital marketing . that''s why The Genius E-commerce Mindset book have two sides : Number One including more advices and stories and mindset strategies . Number Two will have more informations and details how to grow your online business and make money online , using the best digital marketing tools and the genius ways , and explain to you step by step how to win the online marketing game . The Genius ecommerce mindset Book , explain to you more the facebook advertising strategy , google ppc , instagram ads , shopify , woocommerce , dropshipping , shipping rates , how to build your brand , how to protect your business , digital marketing strategy , marketing analytics , b2c b2b b2g ,how to make money online , scale your business , grow your digital marketing , amazon fba ... Thats why It''s One of the Best Ecommerce books This is some ot the chapters on the book : Chapter 1: Everything it''s about your Mindset Chapter 2: The Doing Mindset Chapter 3: Customers don''t think the way you do Chapter 4: Trust is the King Chapter 5: Don''t Give a F*** About What Others Think About You! &sp; Chapter 6: A School Doesn''t Make An Entrepreneurs Chapter 7: Are You Under 30''s ? Chapter 8: How To Start a Mastermind Chapter 9: No One Cares About your Brand when you start Chapter 10: What is The Digital marketing? Chapter 11: Future of Ecommerce Chapter 12: What is the E-Commerce ? Chapter 13: What is dropshipping? Chapter 14: How to Trademark your Business Name Chapter 15: Apply for LLC for your Online Business Chapter 16: Branding Chapter 17: How to Build a Successful ecommerce Brand Chapter 18: Professional Logo Design Process Chapter 19: Best E-commerce Platforms Chapter 20: E-commerce shipping plans Chapter 21: Hiring a virtual assistant for your E-commerce Business Chapter 22: Drive Traffic To Your E-Commerce Website Using SEO Chapter 23: How much do you need to start a business on Amazon? Chapter 24: How to sell more on your product page Chapter 25: Tips for Facebook Ads Chapter 26: How To Contact Instagram Influencers .

This book is your roadmap to digital domination. From understanding your target audience and creating compelling content to optimizing your website for search engines and leveraging social media platforms, we'll cover all aspects of digital marketing tailored to the needs of e-commerce owners like yourself. How can you optimize your website for better conversion rates? What marketing strategies are most effective for driving traffic to your ecommerce store? How can you improve customer retention and loyalty? What are the best practices for managing inventory and fulfillment? How can you effectively utilize social media to promote your products? What tools or software can help streamline your ecommerce operations? What are the latest trends in ecommerce and how can you stay ahead of them? How can you enhance the user experience on your website to reduce bounce rates? What metrics should you be tracking to measure the success of your ecommerce business? How can you optimize your product listings for better search engine visibility? and much more. I've successfully closed over 7,000 projects, with a vast majority involving ecommerce clients from Germany to Hungary, England to the USA. Companies have entrusted me to elevate their ecommerce ventures to six-figure successes. In this book, I share a comprehensive roadmap to help you achieve similar triumphs. Your e-commerce or online shopping website's success depends on your ability to effectively leverage the power of digital marketing. Whether you're selling artisan crafts, trendy fashion items, or cutting-edge technology gadgets, mastering the techniques of online promotion is essential for attracting customers, driving sales, and building a thriving brand. In the past, traditional brick-and-mortar stores heavily relied on foot traffic and word-of-mouth referrals to drive sales. However, with the rise of the internet, the way consumers discover, research, and purchase products is evolving. Digital marketing presents e-commerce owners with an excellent opportunity to connect with a global audience. Through channels such as search engines, social media platforms, email campaigns, and influencer partnerships, potential customers can be reached anytime, anywhere.

Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.