All about the Fundamentals of Digital Marketing in 2021.

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at the world's economic margins. Within the last decade, more than one billion people became new Internet users. Once, digital connectivity was confined to economically prosperous parts of the world; now Internet users make up a majority of the world's population. In this book, contributors from a range of disciplines and locations investigate the impact of increased digital connectivity on people and places at the world's economic margins. Does the advent of a digitalized economy mean that those in economic peripheries can transcend spatial, organizational, social, and political constraints—or do digital tools and techniques tend to reinforce existing inequalities? The contributors present a diverse set of case studies, reporting on digitalization in countries ranging from Chile to Kenya to the Philippines, and develop a broad range of theoretical positions. They consider, among other things, data-driven disintermediation, women's economic empowerment and gendered power relations, digital humanitarianism and philanthropic capitalism, the spread of innovation hubs, and two cases of the reversal of core and periphery in digital innovation. Contributors Niels Beerepoot, Ryan Burns, Jenna Burrell, Julie Yujie Chen, Peter Dannenberg, Uwe Deichmann, Jonathan Donner, Christopher Foster, Mark Graham, Nicolas Friederici, Hernan Galperin, Catrihel Greppi, Anita Gurumurthy, Isis Hjorth, Lilly Irani, Molly Jackman, Calestous Juma, Dorothea Kleine, Madlen Krone, Vili Lehdonvirta, Chris Locke, Silvia Masiero, Hannah McCarrick,Deepak K. Mishra, Bitange Ndemo, Jorien Oprins, Elisa Oreglia, Stefan Ouma, Robert Pepper, Jack Linchuan Qiu, Julian Stenmanns, Tim Unwin, Julia Verne, Timothy Waema

There is no peace with hunger. Only promises and promises and no fulfillment. If there is no job, there is no peace. If there is nothing to cook in the pot, there is no peace. - Oscar, a 57-year-old man, El Gorri n, Colombia They want to construct their houses near the road, and they cannot do that if they do not have peace with their enemies. So peace and the road have developed a symbiotic relation. One cannot live without the other. . . . - A community leader from a conflict-affected community on the island of Mindanao, Philippines Most conflict studies focus on the national level, but this volume focuses on the community level. It explores how communities experience and recover from violent conflict, and the surprising opportunities that can emerge for poor people to move out of poverty in these harsh contexts. 'Rising from the Ashes of Conflict' reveals how poor people s mobility is shaped by local democracy, people s associations, aid strategies, and the local economic environment in over 100 communities in seven conflict-affected countries, including Afghanistan. The findings suggest the need to rethink postconflict development assistance. This is the fourth volume in a series derived from the Moving Out of Poverty study, which explores mobility from the perspectives of poor people in more than 500 communities across 15 countries.

In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.

For performance-based design, nonlinear dynamic structural analysis for various types of input ground motions is required. Stochastic (simulated) ground motions are sometimes useful as input motions, because unlike recorded motions they are not limited in number and because their properties can be varied systematically to study the impact of ground motion properties on structural response. This dissertation describes an approach by which the wavelet packet transform can be used to characterize complex time-varying earthquake ground motions, and it illustrates the potential benefits of such an approach in a variety of earthquake engineering applications. The proposed model is based on Thr´ainsson and Kiremidjian (2002), which use Fourier amplitudes and phase differences to simulate ground motions and attenuation models to their model parameters. We extend their model using wavelet packet transform since it can control the time and frequency characteristic of time series. The time- and frequency-varying properties of real ground motions can be captured using wavelet packets, so a model is developed that requires only 13 parameters to describe a given ground motion. These 13 parameters are then related to seismological variables such as earthquake magnitude, distance, and site condition, through regression analysis that captures trends in mean values, standard deviations and correlations of these parameters observed in a large database of recorded strong ground motions. The resulting regression equations then form a model that can be used to predict ground motions for a future earthquake scenario; this model is analogous to widely used empirical ground motion prediction models (formerly called "attenuation models") except that this model predicts entire time series rather than only response spectra. The ground motions produced using this predictive model are explored in detail, and are shown to have elastic response spectra, inelastic response spectra, durations, mean periods, etc., that are consistent in both mean and variability to existing published predictive models for those properties. That consistency allows the proposed model to be used in place of existing models for probabilistic seismic hazard analysis (PSHA) calculations. This new way to calculate PSHA is termed "simulation-based probabilistic seismic hazard analysis" and it allows a deeper understanding of ground motion hazard and hazard deaggregation than is possible with traditional PSHA because it produces a suite of potential ground motion time histories rather than simply a distribution of response spectra. The potential benefits of this approach are demonstrated and explored in detail. Taking this analysis even further, this suite of time histories can be used as input for nonlinear dynamic analysis of structures, to perform a risk analysis (i.e., "probabilistic seismic demand analysis") that allows computation of the probability of the structure exceeding some level of response in a future earthquake. These risk calculations are often performed today using small sets of scaled recorded ground motions, but that approach requires a variety of assumptions regarding important properties of ground motions, the impacts of ground motion scaling, etc. The approach proposed here facilitates examination of those assumptions, and provides a variety of other relevant information not obtainable by that traditional approach.

While there is a nearly universal agreement that drinking tea can benefit health, information on the benefits or adverse effects of drinking tea is scattered, leaving definitive answers difficult to ascertain. Tea in Health and Disease Prevention, Second Edition, once again addresses this problem, bringing together all the latest and most relevant information on tea and its health effects into one comprehensive resource. This book covers compounds in black, green, and white teas and explores their health implications, first more generally, then in terms of specific organ systems and diseases. With over 75% brand new content, this fully reorganized, updated edition covers a wider range of tea varieties and beneficial compounds found in tea, such as epigallocatechin gallate and antioxidants.Tea in Health and Disease Prevention, Second Edition, is an organized, efficient resource that will help readers find quick answers to questions and will help inspire further studies for those interested in tea research. This is a must-have reference for researchers in food science and nutrition, as well as nutritionists and dieticians. - Covers and compares features, benefits, and potential negative effects of the most important types of tea, including green, black, and white - Identifies therapeutic benefits of teas for new product development - Offers a "one stop shop" for research in this area, compiling both foundational and cutting-edge topics into one resource - Includes a dictionary of key terms, other health effects of tea or extracts, and a summary point section within each chapter for a quick reference