Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.

Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.

Great teamwork is crucial for any high performing team, but being in a team is harder than ever before. Work is faster, leaner and more digital, and teamwork can be last on our list of priorities. Supercharged Teams will boost the way your team works together, whether you lead a team or belong to one. With 30 powerful tools for teamwork, supercharge your team to: Reset your team to work better together Adapt your team to new challenges, whether they are in the same office, working remotely or collaborating across different departments, organisations and locations Learn from high performing teams across the world with case studies and examples Develop the skills and approaches that work effectively in today’s working environment Supercharged Teams gives you the power to supercharge your team, today

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

This book delineates a comprehensive framework designed to ultimately assist organizations as they navigate the critical juncture—often termed the inflection point—in adopting generative Artificial Intelligence (AI). Addressing the exigent shift in organizational strategy mandated by Industry 4.0, and urging a transition from mere digital transformation to what is being progressively understood as "generative transformation,” it fills a conspicuous lacuna in both academic and practical discourses by presenting a timely synthesis of research, empirical studies, and case analyses. The authors utilize an interdisciplinary methodology, bridging the epistemological divide between the technological intricacies of generative AI and its effective implementation within institutional frameworks. Reorienting the focus of organizational leaders from a simplistic replacement paradigm to one of technological-human augmentation, it works toward a prescriptive blueprint for enabling organizations to adopt generative AI without compromising their most valuable asset: human intellectual and emotional capital. Fostering interdisciplinary dialog among academics, industry professionals, and policymakers, it fills a critical gap in current discourses and serves as a catalyst for future research and collaboration.

Adoption of Technology for Business and Alignment of Technology with Business are the twin engines to propel enterprise growth in the digital era. Unless both are firing together, you can neither attain sufficient altitude nor enough speed to stay competitive. Harness the power of this combined force by mastering the simple and proven techniques that help Business and IT achieve their shared mission, which is to make the business successful. Across industries and sectors, enterprises today must straddle two agendas at once: 1. The innovation-driven transformation to digital systems, 2. The preservation of best practices in business management and conduct. In other words, they must ride the digital wave without losing their grip on the business basics required to stay afloat. Only companies that have invested in this alignment between Business and Technology at the level of their culture, strategy, structure,processes, intellect, function and tactics will survive as digital enterprises. These seven dimensions of Business-IT Alignment, or BITA, are the foundation on which a successful digital business is built. Introduction 1 The way Things were… 2 Business-IT Alignment: Platitude or Survival? 3 Redefining IT in the times of BITA 4 The Digital Economy and what BITA has to do with it 5 BITA: An Outside-In View 6 What’s Your BITA Level? 7 Setting the Stage for the Digital Enterprise 8 The Making of the Digital Enterprise 9 The Culture Connection 10 The Strategy Statement 11 The Structure Story 12 The Process Paradigm 13 The Intellectual Interlock 14 The Functional Focus 15 The Tactical Touch List of Acronyms Glossary of Terms

Discover how Information and Communication Technology (ICT) is transforming local governance in this insightful book. By exploring case studies and innovative ICT solutions, the book highlights the potential for digital tools to enhance democratic processes, improve transparency, and foster citizen engagement at the local level.

Navigating through Technology in Modern Education explores the transformative impact of digital innovation in education. From introducing digital transformation to discussing the benefits and challenges, this book covers crucial topics like e-learning, artificial intelligence, big data, and the Internet of Things in education. With insights into factors for adopting technology and tailored learning experiences, this book equips readers with the knowledge to navigate the evolving landscape of modern education. Whether you're a seasoned educator or a newcomer, this book offers valuable insights into leveraging technology for enhanced learning experiences.

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.

Artificial intelligence Re-Engineering the Global Public Health Ecosystem: A Humanity Worth Saving provides a unifying strategic vision (and principles and examples operationalizing it) for the AI-accelerated effective, efficient, and equitable global public health of the future. Readers will find an ecosystem-based approach to understanding how AI is transforming and globalizing public health (and thus our underlying political economics, contextualized in our diverse cultures). The book integrates data architecture, digital health ecosystem, algorithms (including machine and deep learning and artificial general intelligence), quantum computing, global disease surveillance, adaptive value supply chains, demographic shifts, integral development, network science, health financing, healthcare system design, and multicultural global ethics underlying diverse political economic systems in a clear and concrete way forward together, within a divided but digitized and globalized world. Written by the world's first triple doctorate-trained physician-data scientist and AI ethicist, this book is a compelling and coherent guide to help empower and equip AI developers, students, practitioners, policymakers, researchers, and leaders in digital technology, public health, healthcare, health policy, public policy, political science, economics, and ethics to generate the healthcare solutions that will define humanity's next era. - Details the first comprehensive ecosystem analysis of global public health revolutionized by AI. - Uses concrete examples to explain the dominant players and trends determining health's future, including through data architecture, financing, political economics, demographics, security, and multicultural ethics. - Provides a successful full-spectrum formula for governments, institutions, companies, and communities to scale equitable health globally while respecting local identities and values.