This book covers the process of creating digital characters for video games as well as for 3D printing and collectibles. It looks at character asset creation for high-end AAA console games as well as asset creation for legacy devices and the ever-growing mobile gaming industry. Lastly, it covers creation of figurines for 3D printing and collectibles. Digital Character Creation for Video Games and Collectibles provides a step-by-step walkthrough of creating these assets at an industry level standard. It includes the necessary theory that you need to understand how to be an effective character artist, but primarily focuses on the practical skills needed for creating character assets in the modern games and collectibles industries. This book will be of great interest to all beginners and junior character artists currently working in the gaming or collectible industry and for those looking to enter these industries. There is also relevant content in the highly detailed examples for people currently working in the industry and looking to pick up a few new tips, tricks and knowledge.

ZBrush's popularity is exploding giving more CG artists the power to create stunning digital art with a distinctively fine art feel. ZBrush Character Creation: Advanced Digital Sculpting is the must-have guide to creating highly detailed, lush, organic models using the revolutionary ZBrush software. Digital sculptor Scott Spencer guides you through the full array of ZBrush tools, including brushes, textures and detailing. With a focus on both the artistry and the technical know-how, you'll learn how to apply traditional sculpting and painting techniques to 3D art while uncovering the "why" behind the "how" for each step. You'll gain inspiration and insight from the beautiful full-color illustrations and professional tips from experienced ZBrush artists included in the book. And, above all, you'll have a solid understanding of how applying time-honored artistic methods to your workflow can turn ordinary digital art into breathtaking digital masterpieces.

Explore the legal and economic aspects of virtual worlds through the book "VIRTUAL REALMS & BEYOND." This scholarly work examines several aspects of governance, including models, intellectual property protection, consumer rights, labor laws, taxation, cryptocurrency legislation, data privacy, advertising rules, and dispute resolution in virtual settings. This book thoroughly comprehends the challenges and opportunities that define our digital future, from protecting authors' rights to analysing the consequences of blockchain and smart contracts, Explore the regulatory frameworks and technological advances propelling the advancement of the Metaverse in this pioneering piece of research.

This book examines the historical background of game development, offline and online gamer interactions, and presents a method to study the health impacts of digital games in East Asia. Focusing on examinations of how video games shape external interactions with the world as well as internal spaces, Lee and Pulos' volume brings together a range of approaches and regions to understand the impact of video games in East Asia and beyond. Contributions range from assessments of Nintendo's lasting technological impact in Japan and globally to analyses of mobile social gaming among teenage girls in Korea, with qualitative and quantitative methodologies set in contact with one another to offer a full spectrum of perspectives on video gaming and its profound cultural impact.

How often have you heard "anyone can design a game?" While it seems like an easy job, game ideas are cheap and plentiful. Advancing those ideas into games that people want to play is one of the hardest, and most under-appreciated, tasks in the game development cycle. Andrew Rollings and Ernest Adams on Game Design introduces both students and experienced developers to the craft of designing computer and video games for the retail market. The first half of the book is a detailed analysis of the key game design elements: examining game concepts and worlds, storytelling, character and user interface design, core mechanics and balance. The second half discusses each of the major game genres (action, adventure, role-playing, strategy, puzzle, and so on) and identifies the design patterns and unique creative challenges that characterize them. Filled with examples and worksheets, this book takes an accessible, practical approach to creating fun, innovative, and highly playable games.

Written by 'House of the Dragon' sculptor Lukas Kutschera, jumpstart your sculpting career and learn how to use the industry's most effective modeling and sculpting tools to create AAA-quality characters, props, and lifelike portraits Key Features Shine in a professional environment with three practical projects and vital design and portfolio tips through this part-color guide Explore organic modeling, concept sculpting, and character creation workflows Discover tools and techniques employed by professionals from the games, VFX and collectibles industries Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionEmbark on a creative journey with ZBrush, the leading software for creating characters, creatures, and props in films, games, and 3D printing. This guide will take you through its powerful yet user-friendly workflows, allowing you to explore its dynamic organic sculpting, painting, and hard-surface modeling tools. The first part of this book is dedicated to helping you become familiar with ZBrush’s user interface and learning the very basics, from sculpting brushes and painting the model with Polypaint to setting up lights and rendering images. You’ll also create a demon bust with the help of ZBrush’s concept sculpting tool, DynaMesh. In the second part, you’ll get to grips with the creation of a humanoid character that is optimized for 3D printing. Focusing on anatomy, poly-modeling, and preparing the model for 3D printing, you’ll acquire the skills essential for sculptors. The final part delves into portrait sculpting, where you’ll learn everything from basic facial anatomy to hair creation with FiberMesh. By the end of this book, you'll have developed the expertise necessary to succeed in the ever-evolving world of 3D character modeling, complemented by portfolio and social media tips for showcasing your standout work.What you will learn Enhance your sculpting skills to craft a variety of organic and hard surface objects Create humanoid characters, focusing on basic anatomy and proportions Explore sculpting techniques for intricate details in human heads and hair Sculpt objects such as armor, clothing, and accessories Create custom brushes to enhance your sculpting workflow Develop skills in detailing and surfacing to add texture and depth to your sculpts Use Polypaint and Materials to add color and enhance your sculptures Render and export your sculpts to share them with others Who this book is for This book is for 3D artists, digital sculptors, modelers, and anyone looking to learn the ZBrush software. It's a valuable resource for professionals switching to ZBrush or looking to broaden their skill set. While prior ZBrush experience and artistic abilities will prove beneficial, they're not prerequisites to understand the content covered. The book covers common and essential ZBrush workflows, making it ideal for both beginner and intermediate artists looking to explore the extensive capabilities of ZBrush.

Learn to work effectively and creatively with all versions of ZBrush! ZBrush is used by top artists in Hollywood to model and sculpt characters in such films as Avatar, Iron Man, and Pirates of the Caribbean. In addition, this amazing technology is also used in jewelry design, forensic science, aerospace, video games, toy creation, and the medical field. Written by Pixologic's in-house ZBrush expert Paul Gaboury, this full-color, beautifully illustrated guide provides you with the ultimate tips and tricks to maximize your use of all versions of ZBrush. Reveals numerous little-known tips and tricks that exist within ZBrush, but often go unexploited Shares an abundance of helpful techniques and insights that the author has acquired from years of helping professional artists in various industries Offers dozens of version-neutral solutions and shortcuts in areas such as sculpting, texturing, posing, rendering, and more Features "Artist Spotlights" from several ZBrush experts, offering their how-to's for using the feature-rich software in today's studios Improve your productivity and quality of work with this helpful, easy-to-understand resource.

Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.