You’re too close to your business, and it’s killing your creativity Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox™ — the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain. Unpacking ten common Proximity Paradoxes that affect a company’s people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation, The Proximity Paradox encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with what’s asked of us as executors and stewards of the bottom line.

This guide provides a simple, step-by-step process to better design. Techniques promise immediate results that forever change a reader's design eye. It contains dozens of examples.

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles

This book examines proximity as a benchmarked concept that can be deployed across a range of humanities disciplines to rethink the ways in which existences in the world are always already coexistences – and to parse the heuristic, ethical, epistemological, praxeological consequences of this recognition. The volume: - Brings together diverse theoretical approaches and utilizes a range of methodological instruments – conceptual, textual-analytic (whether in the realm of literary or religious studies, or theology or law), archival, digital, sociological or politological; - Includes empirical case-studies that allow calibrated and scaled exemplifications; - Launches forays onto unexplored conceptual terrain, or call into question hallowed truths of scholarly procedure. The volume will be essential reading for students and early researchers in the social sciences and the humanities.

Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Bringing together a wide range of empirical studies from around the world (Sweden, Norway, Austria, Germany, France, UK, Israel, Russia, China, Taiwan, Argentina, Canada), framed in related contemporary theoretical frameworks, this book examines the question of the significance of proximate vs. more distant relationships for economic agents' performance and local economic development. While this question has been the subject of intense debates in recent years, it is obvious that proximity and distance are not explanatory factors as such. The book argues for the need to understand the aims of economic relationships, the nature of the regional environment in which they originate, and the scale at which they operate. The book suggests that the notions of diversity, innovativeness, maturity and multiple scales should be incorporated into the debates on the significance of proximity for economic performance.

D2D-based proximity service is a very hot topic with great commercial potential from an application standpoint. Unlike existing books which focus on D2D communications technologies, this book fills a gap by summarizing and analyzing the latest applications and research results in academic, industrial fields, and standardization. The authors present the architecture, fundamental issues, and applications in a D2D networking environment from both application and interdisciplinary points of view.

This book provides readers with a timely snapshot of ergonomics research and methods applied to the design, development and evaluation, of products, systems and services. It gathers theoretical contributions, case studies and reports on technical interventions focusing on a better understanding of human machine interaction, and user experience for improving product design. The book covers a wide range of established and emerging topics in user-centered design, relating to design for special populations, design education, workplace assessment and design, anthropometry, ergonomics of buildings and urban design, sustainable design, as well as visual ergonomics and interdisciplinary research and practices, among others. Based on the AHFE 2021 International Conference on Ergonomics in Design, held virtually on 25–29 July, 2021, from USA, the book offers a thought-provoking guide for both researchers and practitioners in human-centered design and related fields.