Weights and measures form an essential part of our ingrained view of the world. It is just about impossible to function effectively without some internalized system of measurement. In this volume, I outline a history of the science of measurement, and the

Weights and measures form an essential part of our ingrained view of the world. It is just about impossible to function effectively without some internalized system of measurement. In this volume, I outline a history of the science of measurement, and the

Measurement forms an essential part of our view of the world. Our world is measured and calibrated, and we are all subject to the tyranny of these numbers. In this updated and extended edition, Jeffrey Huw Williams outlines the history of measurement; particularly of the International System of units (SI). Since the previous edition, the base units of the SI have been redefined; realizing a 150-year-old dream for a measurement system based on unchanging, fundamental quantities of nature. This change has created a new SI, a Quantum SI, which will significantly change the way we look at nature in a quantitative manner, and greatly facilitate the advance of science. Key Features Significantly updated and extended new edition The first book to include the new Quantum SI base unit definitions Features wider societal and philosophical implications of a move away from physical standards Outlines the history of the science of measurement, and the origin of the Metric System More than a textbook of metrology, it is also a history of how we have arrived at the Quantum SI

This User’s Guide is a resource for investigators and stakeholders who develop and review observational comparative effectiveness research protocols. It explains how to (1) identify key considerations and best practices for research design; (2) build a protocol based on these standards and best practices; and (3) judge the adequacy and completeness of a protocol. Eleven chapters cover all aspects of research design, including: developing study objectives, defining and refining study questions, addressing the heterogeneity of treatment effect, characterizing exposure, selecting a comparator, defining and measuring outcomes, and identifying optimal data sources. Checklists of guidance and key considerations for protocols are provided at the end of each chapter. The User’s Guide was created by researchers affiliated with AHRQ’s Effective Health Care Program, particularly those who participated in AHRQ’s DEcIDE (Developing Evidence to Inform Decisions About Effectiveness) program. Chapters were subject to multiple internal and external independent reviews. More more information, please consult the Agency website: www.effectivehealthcare.ahrq.gov)

Although entrepreneurship has become a buzzword in the public debate, a coherent definition of entrepreneurship has not yet emerged. In this paper, we review and compare the most common theoretical definitions of entrepreneurship in economics and discuss their connection to the various empirical measures in use. We argue that entrepreneurship is best considered a multifaceted concept, and that the different empirical measures reflect different aspects of entrepreneurship. The relevance of this exercise is illustrated by the fact that in a cross-country comparison of entrepreneurship, we find that the relative ranking of countries depends crucially on the indicator used.

Building on the core competences for public health, this book focuses on key areas of surveillance and assessment of the population′s health and wellbeing. It is concerned with assessing and describing the needs, health and wellbeing of specific populations, communities and groups. The authors also look at how to monitor these aspects of public health and explore qualitative and quantitative methods for measuring, analysing and interpreting health and wellbeing, needs and outcomes. Case studies, activities and research summaries are used throughout the book to help the reader understand how to apply theory to practice.

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper knowledge of the approaches to consumer behaviour and learn about the theoretical and empirical challenges of studying customer experience management. It also considers the post-modern consumer, which requires a move beyond the purely rationalist perspective of traditional marketing and provides methodological support for firms and scholars who wish to measure cognitive, emotional and behavioural consumer reactions. More specifically, it explores the changes in consumer behaviours, the limitations of traditional measurement approaches and the importance of capturing small insights with neuromarketing metrics, with a chapter contributed by a leading expert. A new three-point perspective on consumer behaviours is set out that combines behaviour (what people do) with the declared (what people say) and the perceived (what people feel). This approach acknowledges the complexity of consumer behaviours and the methodological bias derived from the use of the traditional techniques (principally the survey) or from big data. Only a holistic perspective can capture the heterogeneous nature of consumer behaviour. The book thereby takes up the theoretical debate about the definition, management and measurement of customer behaviour. It also examines measurement methodologies, an area that has received little attention elsewhere. Besides addressing the scientific community in the field, the book will also be a valuable practical resource for marketing managers, entrepreneurs and consultants who want to implement innovative strategies to manage the customer experience.

This open access book discusses the contribution of sociology and survey research to climate research. The authors address the questions of which behaviors are of climate relevance, who is engaging in these behaviors, in which contexts do these behaviors occur, and which individual perceptions and values are related to them. Utilizing survey research, the book focuses on the measurement of climate-relevant behaviors with population surveys and develops an instrument that allows a valid estimate of an individual’s GHG emissions with a few core items. While the development of these instruments was based on surveys and qualitative interviews conducted in Austria, the instruments were subsequently tested in a set of 31 European countries, revealing the international relevance of such research. The book also concludes with a brief consideration of the effects of the COVID-19 crisis on environmental attitudes, situating the project globally.

The idea that nature provides services to people is one of the most powerful concepts to have emerged over the last two decades. It is shaping our understanding of the role that biodiverse ecosystems play in the environment and their benefits for humankind. As a result, there is a growing interest in operational and methodological issues surrounding ecosystem services amongst environmental managers, and many institutions are now developing teaching programmes to equip the next generation with the skills needed to apply the concepts more effectively. This handbook provides a comprehensive reference text on ecosystem services, integrating natural and social science (including economics). Collectively the chapters, written by the world's leading authorities, demonstrate the importance of biodiversity for people, policy and practice. They also show how the value of ecosystems to society can be expressed in monetary and non-monetary terms, so that the environment can be better taken into account in decision making. The significance of the ecosystem service paradigm is that it helps us redefine and better communicate the relationships between people and nature. It is shown how these are essential to resolving challenges such as sustainable development and poverty reduction, and the creation of a green economy in developing and developed world contexts.