We're told that if we care about our health—or our planet—eliminating red meat from our diets is crucial. That beef is bad for us and cattle farming is horrible for the environment. But science says otherwise. Beef is framed as the most environmentally destructive and least healthy of meats. We're often told that the only solution is to reduce or quit red meat entirely. But despite what anti-meat groups, vegan celebrities, and some health experts say, plant-based agriculture is far from a perfect solution. In Sacred Cow, registered dietitian Diana Rodgers and former research biochemist and New York Times bestselling author Robb Wolf explore the quandaries we face in raising and eating animals—focusing on the largest (and most maligned) of farmed animals, the cow. Taking a critical look at the assumptions and misinformation about meat, Sacred Cow points out the flaws in our current food system and in the proposed "solutions." Inside, Rodgers and Wolf reveal contrarian but science-based findings, such as: • Meat and animal fat are essential for our bodies. • A sustainable food system cannot exist without animals. • A vegan diet may destroy more life than sustainable cattle farming. • Regenerative cattle ranching is one of our best tools at mitigating climate change. You'll also find practical guidance on how to support sustainable farms and a 30-day challenge to help you transition to a healthful and conscientious diet. With scientific rigor, deep compassion, and wit, Rodgers and Wolf argue unequivocally that meat (done right) should have a place on the table. It's not the cow, it's the how!

"Teams Create the Best Solutions." BANG. "Always Trust Your Research." BANG. "It's Okay to Put Up with Jerks, If They're Talented." BANG. When you think about it, there are a lot of Sacred Cows grazing lazily in the halls of corporate America. And we think it's time someone shot them. Dead. Don't get us wrong. While the authors have nothing against cows in general (they love steak), they do have a problem with Sacred Cows. Blindly doing things because . . . well . . . that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. This is the funniest--and truest--business book you'll ever read. Not only do the authors demonstrate how to identify and kill the Sacred Cows in your workplace, they also reveal brilliant alternatives that will put your career in overdrive and help make your business more profitable, innovative, and happy. From branding ("Branding Is Expensive." BANG.) to leadership ("Follow the Leader." BANG.) to hiring ("Only Hire Someone Who Has Done the Job Before." BANG.) no Sacred Cow is left standing. Oh, and here's another Sacred Cow of business books: "No one reads flap copy." BANG!

Our culture is riddled with destructive myths about money and prosperity that are severely limiting our power, creativity, and financial potential. In "Killing Sacred Cows", Garrett B Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of per-sonal finance. He presents a revolutionary perspective that can create unprecedented opportu-nity and wealth for individuals. Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Yet most people are held captive in their financial lives by misinformation, propaganda, and lack of knowledge. Through well-reasoned arguments and pitiless logic, Gunderson attacks these sacred cows with revelatory insights, such as: High returns without high risk; "Security" without a corporate job; Debt that increases your financial productivity; Enjoying your money instead of waiting for retirement. "Killing Sacred Cows" is a must-read for brave individuals willing to question common assumptions and teachings, overcome the herd mentality, break through financial myths, and live a purpose-ful, passionate, and prosperous life. Investors seeking financial advice in The Little Book That Makes You Rich will find this to be a must-read for anyone who wants to achieve their financial potential today.

While belief in religious supernatural claims is waning throughout the West, evidence suggests belief in nonreligious supernatural claims is on the rise. What explains this contradiction? How can a society with a falling belief in God have a rising belief in ghosts, psychic powers, ancient astronauts, and other supernatural or pseudo-scientific phenomena? Taking the same anthropological approach he employed in his notable studies of religion, atheist author and activist David G. McAfee turns his attention to nonreligious faith-based claims. Whether going undercover as a medium, getting tested at Scientology headquarters in Los Angeles, or interviewing celebrity paranormalists and famous skeptics, he leaves no stone unturned in his investigation. As in the case of religion, he finds an unwillingness among "believers" to critically examine their most closely held convictions. Only once individuals honestly assess their own sacred cows will they be able to ensure that their beliefs conform to the known facts—and that our decisions as a society are based on the best available evidence.

A husband-and-wife doctor team offers fresh and startling perspective on one of our most cherished and misunderstood institutions. Drs. Astro and Danielle Teller know better than most that finding the right partner in life doesn’t always happen the first time around. Through their own divorces they learned how widely held cultural assumptions and misinformation that nobody thinks to question—what they refer to as “sacred cows”—create unnecessary heartache for people who are already suffering through a terrible time. Do you think, for example, that the divorce rate in the United States is rising? Or that children are harmed by divorce? Most people do, but it turns out that neither of these notions is supported by the data. Combining the rigor that has established them as leaders in their respective fields along with a dose of good-natured humor, the Tellers ask readers to take a fresh look at seven common sacred cows: the Holy Cow, the Expert Cow, the Selfish Cow, the Defective Cow, the Innocent Victim Cow, the One True Cow, and the Other Cow. This is not a book that is “for” marriage or “for” divorce, but “for” the freedom to decide how to live most honestly and happily either as part of a couple or a single person.

Did you know God forbids the tying of shoelaces on Saturday? Or that humans emit an color aura which can only be discerned with a Third Eye? That bountiful harvest requires the flinging of a live goat from a church bell tower? That instead of wishing upon a star, we can wish upon a...cow? Well into the 21st century, our species continues to participate in beliefs and customs that seem more suited to the Bronze Age than the Information Age, some of which involve poisonous snakes, holy smoke, urine bubbles, crystals, tarot cards, aliens, costumed virgins and, of course, an offering plate. Join Seth Andrews for a random romp across the planet and a humorous look at some of humanity's sacred cows.

Strategies for overcoming the "sacred cows" that hold people back at work We all know the "sacred cows" at work?the conventional wisdom to try your best, work well with others, and produce excellent work. But these cherished nuggets of advice, in practice, have a dark side that can lead to career-limiting unintended consequences. Based on Jake Breeden's experience coaching thousands of leaders in 27 countries, and the latest scientific research in behavioral economics, neuroscience, and psychology, Tipping Sacred Cows reveals how to overcome the dangerous behaviors that masquerade as virtues at work, and how to lead with fewer self-imposed limitations and greater results. Identifies the seven most common sacred cows at work, including balance that turns bland, creativity that conceals narcissism, and passion that becomes obsession Offers simple steps for recognizing and overcoming the potentially career-limiting effects of each of the most common sacred cows Written by Jake Breeden, a faculty member at Duke University's Corporate Education program, rated by Businessweek and The Financial Times as #1 in the world Tipping Sacred Cows shines a light on the hidden traps that lie between good intentions and great results, clearing a path so leaders can finally realize their full potential at work. Take this quick 21-question survey to find out which of the seven sacred cows are standing in your way at work.

Hugely controversial upon its publication in India, this book has already been banned by the Hyderabad Civil Court and the author's life has been threatened. Jha argues against the historical sanctity of the cow in India, in an illuminating response to the prevailing attitudes about beef that have been fiercely supported by the current Hindu right-wing government and the fundamentalist groups backing it.

Tip over your sacred cows of belief, dump your personal prejudices and biases, and begin to rebuild a spiritual lifestyle that really works. Wife, mother, and award-winning producer of the sleeper hit What the Bleep Do We Know!? Betsy Chasse thought she had it all figured out...until she realized she didn’t. She didn’t know anything about happiness, love, spirituality, or herself...nothing, nada, zilch. In a book that’s anything but quiet, Chasse takes readers on a playful romp through the muddy fields of life and spirituality. Witty, yet unflinching, Chasse exposes her own experience tipping sacred cows and dissects the fragile beliefs we all hold so dear. Because the truth is, we each have a choice to believe the stories we tell ourselves or create new ones. A candid, no-nonsense confession, Chasse’s story gives readers the freedom to break free from their old patterns and gleefully frolic through fields, cow tipping at will and in the process, create a new reality for themselves.

The women’s movement has transformed British society since the 1960s. In this contentious and controversial book leading feminist writer Ros Coward asks, is it now holding us back?