Your in-depth guide to using the new Microsoft data mining standard to solve today's business problems Concealed inside your data warehouse and data marts is a wealth of valuable information just waiting to be discovered. All you need are the right tools to extract that information and put it to use. Serving as your expert guide, this book shows you how to create and implement data mining applications that will find the hidden patterns from your historical datasets. The authors explore the core concepts of data mining as well as the latest trends. They then reveal the best practices in the field, utilizing the innovative features of SQL Server 2005 so that you can begin building your own successful data mining projects. You'll learn: The principal concepts of data mining How to work with the data mining algorithms included in SQL Server data mining How to use DMX-the data mining query language The XML for Analysis API The architecture of the SQL Server 2005 data mining component How to extend the SQL Server 2005 data mining platform by plugging in your own algorithms How to implement a data mining project using SQL Server Integration Services How to mine an OLAP cube How to build an online retail site with cross-selling features How to access SQL Server 2005 data mining features programmatically

Eine praxisorientierte Einführung in das Data Mining Toolset des SQL Server 2008 und die neuen Data Mining Add-Ins für Office 2007. Enthält detaillierte Erläuterungen und Beispiele zu allen neuen Data Mining Features des SQL Server 2008. Gibt präzise Anleitungen zum Arbeiten mit den wichtigsten Data Mining-Algorithmen, (Naive Bayes-, Decision Trees-, Time Series-, Sequence Clustering-, Association- und Neural Network-Algorithmus), zum Data Mining in OLAP Datenbanken und mit SQL Server Integration Services 2008. Die begleitende Website enthält den kompletten Quellcode zu den Beispielen aus dem Buch.

Design, Build, and Manage High-Value BI Solutions with SQL Server 2005 In this book, two of Microsoft’s leading consultants illustrate how to use SQL Server 2005 Business Intelligence (BI) technologies to solve real-world problems in markets ranging from retail and finance to healthcare. Drawing on extensive personal experience with Microsoft’s strategic customers, John C. Hancock and Roger Toren offer unprecedented insight into BI systems design and step-by-step best practices for implementation, deployment, and management. Hancock and Toren introduce practical BI concepts and terminology and provide a concise primer on the Microsoft BI platform. Next, they turn to the heart of the book–constructing solutions. Each chapter-length case study begins with the customer’s business goals, and then guides you through detailed data modeling. The case studies show how to avoid the pitfalls that derail many BI projects. You’ll translate each model into a working system and learn how to deploy it into production, maintenance, and efficient operation. Whether you’re a decision-maker, architect, developer, or DBA, this book brings together all the knowledge you’ll need to derive maximum business value from any BI project. • Leverage SQL Server 2005 databases, Integration Services, Analysis Services, and Reporting Services • Build data warehouses and extend them to support very large databases • Design effective Analysis Services databases • Ensure the superior data quality your BI system needs • Construct advanced enterprise scorecard applications • Use data mining to segment customers, cross-sell, and increase the value of each transaction • Design real-time BI applications • Get hands-on practice with SQL Server 2005’s BI toolset

Implement a Robust BI Solution with Microsoft SQL Server 2012 Equip your organization for informed, timely decision making using the expert tips and best practices in this practical guide. Delivering Business Intelligence with Microsoft SQL Server 2012, Third Edition explains how to effectively develop, customize, and distribute meaningful information to users enterprise-wide. Learn how to build data marts and create BI Semantic Models, work with the MDX and DAX languages, and share insights using Microsoft client tools. Data mining and forecasting are also covered in this comprehensive resource. Understand the goals and components of successful BI Design, deploy, and manage data marts and OLAP cubes Load and cleanse data with SQL Server Integration Services Manipulate and analyze data using MDX and DAX scripts and queries Work with SQL Server Analysis Services and the BI Semantic Model Author interactive reports using SQL Server Data Tools Create KPIs and digital dashboards Use data mining to identify patterns, correlations, and clusters Implement time-based analytics Embed BI reports in custom applications using ADOMD.NET

When used with the MDX query language, SQL Server Analysis Services allows developers to build full-scale database applications to support such business functions as budgeting, forecasting, and market analysis. Shows readers how to build data warehouses and multi-dimensional databases, query databases, and use Analysis Services and other components of SQL Server to provide end-to-end solutions Revised, updated, and enhanced, the book discusses new features such as improved integration with Office and Excel 2007; query performance enhancements; improvements to aggregation designer, dimension designer, cube and dimension wizards, and cell writeback; extensibility and personalization; data mining; and more

Here is the ideal field guide for data warehousing implementation. This book first teaches you how to build a data warehouse, including defining the architecture, understanding the methodology, gathering the requirements, designing the data models, and creating the databases. Coverage then explains how to populate the data warehouse and explores how to present data to users using reports and multidimensional databases and how to use the data in the data warehouse for business intelligence, customer relationship management, and other purposes. It also details testing and how to administer data warehouse operation.

Find the right information and present it the right way Take full advantage of all SQL Server Reporting Services can do for you Without a way to interpret it, the data in your database just sits there doing nothing. Now you have help! This handy guide shows you how to retrieve data and create reports with the newest version of SQL Server Reporting Services, so you can deliver both hard copy and interactive, Web-based reports that tell your story. Discover how to Access information from different databases Build the right queries Choose the best report type Move from other reporting tools Deliver reports on demand Produce drill-down and drill-through reports

This book is written for SQL Server 2008. However, it does maintain roots going back a few versions and looks out for backward compatibility issues with SQL Server 2005 and SQL Server 2000. These versions are old enough that there is little to no time spent on them except in passing. The book is oriented around developing on SQL server. Most of the concepts are agnostic to what client language you use although the examples that leverage a client language general do so in C#. For those who are migrating from early versions of SQL Server, some “gotchas” that exist any time a product has versions are discussed to the extent that they seem to be a genuinely relevant issue. This book assumes that you have some experience with SQL Server and are at an intermediate to advanced level. The orientation of the book is highly developer focused. While there is a quick reference-oriented appendix, there is very little coverage given to beginner level topics. It is assumed that you already have experience with data manipulation language (DML) statements and know the basics of the mainstream SQL Server objects (views, stored procedures, user defined functions, etc.). If you would like to brush up on your knowledge before diving into this book, the author recommends reading Beginning SQL Server 2008 Programming first. There is very little overlap between the Beginning and Professional books and they are designed to work as a pair.

* First book to provide comprehensive, deeply practical coverage on all major new SS2005 features. • Lead author (Tom Rizzo) is a key member of the SQL Server team at Microsoft and a respected author and blogger. • Gets the DBA and developer up and running with SS2005 in the fastest possible time. • The facts, not the evangelism.

Extend your programming skills with a comprehensive study of the key features of SQL Server 2008. Delve into the new core capabilities, get practical guidance from expert developers, and put their code samples to work. This is a must-read for Microsoft .NET and SQL Server developers who work with data access—at the database, business logic, or presentation levels. Discover how to: Query complex data with powerful Transact-SQL enhancements Use new, non-relational features: hierarchical tables, native file streaming, and geospatial capabilities Exploit XML inside the database to design XML-aware applications Consume and deliver your data using Microsoft LINQ, Entity Framework, and data binding Implement database-level encryption and server auditing Build and maintain data warehouses Use Microsoft Excel to build front ends for OLAP cubes, and MDX to query them Integrate data mining into applications quickly and effectively. Get code samples on the Web.