The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.

"This book covers current research trends in the area of social networks analysis and mining, sharing research from experts in the social network analysis and mining communities, as well as practitioners from social science, business, and computer science"--Provided by publisher.

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Organizational Intelligence and Knowledge Analytics expands the traditional intelligence life cycle to a new framework - Design-Analyze-Automate-Accelerate - and clearly lays out the alignments between knowledge capital and intelligence strategies.

This book is written to address the issues relating to data gathering, data warehousing, and data analysis, all of which are useful when working with large amounts of data. Using practical examples of market intelligence, this book is designed to inspire and inform readers on how to conduct market intelligence by leveraging data and technology, supporting smart decision making. The book explains some suitable methodologies for data analysis that are based on robust statistical methods. For illustrative purposes, the author uses real-life data for all the examples in this book. In addition, the book discusses the concepts, techniques, and applications of digital media and mobile data mining. Hence, this book is a guide tool for policy makers, academics, and practitioners whose areas of interest are statistical inference, applied statistics, applied mathematics, business mathematics, quantitative techniques, and economic and social statistics.

This book is the first in the literature to present the state of the art and some interesting and relevant applications of the Fuzzy Analytic Hierarchy Process (FAHP). The AHP is a conceptually and mathematically simple, easily implementable, yet extremely powerful tool for group decision making and is used around the world in a wide variety of decision situations, in fields such as government, business, industry, healthcare, and education. The aim of this book is to study various fuzzy methods for dealing with the imprecise and ambiguous data in AHP. Features: First book available on FAHP. Showcases state-of-the-art developments. Contains several novel real-life applications. Provides useful insights to both academics and practitioners in making group decisions under uncertainty This book provides the necessary background to work with existing fuzzy AHP models. Once the material in this book has been mastered, the reader will be able to apply fuzzy AHP models to his or her problems for making decisions with imprecise data.

The lack of comprehensive, innovative insights into the intricate world of pregnancy complication prediction is a pressing concern, as these complications can severely impact the health and wellbeing of pregnant patients. As the complexities of maternal healthcare continue to evolve, scholars grapple with the challenge of staying at the forefront of research and innovation in this critical field. The unpredictability of pregnancy complications poses significant risks to positive patient outcomes, demanding novel approaches to diagnosis and prevention. The academic community seeks a solution that can bridge the gap between traditional research and the transformative potential of technological advancements in healthcare. Technological Tools for Predicting Pregnancy Complications not only identify the problem but offer an authoritative solution. It serves as a beacon of knowledge for academic scholars, providing a holistic exploration of how Artificial Intelligence (AI) and Machine Learning (ML) technologies can revolutionize maternal healthcare. With a laser focus on predictive models, comprehensive health data analysis, and innovative algorithmic approaches, this book equips scholars with the tools they need to navigate the ever-evolving landscape of pregnancy complications. Academic scholars will find a treasure trove of insights, spanning from the fundamentals of AI and ML in healthcare to the application of IoT devices and wearable sensors for expectant mothers.

Providing a comprehensive survey of the empirical research, theory, and history of public speaking, this handbook fills a crucial gap in public speaking pedagogy resources and provides a foundation for future research and pedagogical development. Bringing together contributions from both up-and-coming and senior scholars in the field, this book offers a thorough examination of public speaking, guided by research across six key themes: the history of public speaking; the foundations of public speaking; issues of diversity, equity, and inclusion; considerations of public speaking across contexts; assessment of public speaking; and the future of public speaking in the twenty-first century. The evidence-based chapters engage with a broad discussion of public speaking through a variety of viewpoints to demonstrate how subtopics are connected and fraught with complexity. Contributors explore public speaking in education, business and professional settings, and political contexts, and outline how skills learned through public speaking are applicable to interpersonal, small group, and business interactions. Reinforcing the relevance, importance, and significance of public speaking in individual, interpersonal, social, and cultural communication contexts, this accessibly written handbook will be an indispensable resource for public speaking instructors and program administrators. It will also be valuable reading for Communication Pedagogy and Introduction to Graduate Studies courses.