Popular usage equates hegemony with dominance–a meaning far from Antonio Gramsci′s original concept where hegemony appears as a contested culture that meets the minimum needs of the majority while serving the interests of the dominant class. This text is the first to present cultural hegemony in its original form–as a process of consent, resistance, and coercion. Hegemony is illustrated with examples from American history and contemporary culture, including practices that represent race, gender, and class in everyday life. U.S. cultural hegemony depends in part on how well media, government, and other dominant institutions popularize beliefs and organize practices that promote individualism and consumerism. Corporate dominance and market values reign only through the consent of the majority, which, for the time being - finds material, political, and cultural benefit from existing social relations. As deep social contradictions undermine brittle hegemonic relations, the subordinate majority - including blacks, women, and workers will seek a new cultural hegemony that overcomes race, gender, and class inequality.

This text is the first to present cultural hegemony in its original form - as a process of consent, resistance, and coercion. Hegemony is illustrated with examples from American history and contemporary culture, including practices that represent race, gender, and class in everyday life.

From the world's foremost intellectual activist, an irrefutable analysis of America's pursuit of total domination and the catastrophic consequences that are sure to follow The United States is in the process of staking out not just the globe but the last unarmed spot in our neighborhood-the heavens-as a militarized sphere of influence. Our earth and its skies are, for the Bush administration, the final frontiers of imperial control. In Hegemony or Survival , Noam Chomsky investigates how we came to this moment, what kind of peril we find ourselves in, and why our rulers are willing to jeopardize the future of our species. With the striking logic that is his trademark, Chomsky dissects America's quest for global supremacy, tracking the U.S. government's aggressive pursuit of policies intended to achieve "full spectrum dominance" at any cost. He lays out vividly how the various strands of policy-the militarization of space, the ballistic-missile defense program, unilateralism, the dismantling of international agreements, and the response to the Iraqi crisis-cohere in a drive for hegemony that ultimately threatens our survival. In our era, he argues, empire is a recipe for an earthly wasteland. Lucid, rigorous, and thoroughly documented, Hegemony or Survival promises to be Chomsky's most urgent and sweeping work in years, certain to spark widespread debate.

As a result of his inquiry into the nature of class, culture, and the state, Antonio Gramsci became one of the most influential Marxist theorists. Hegemony and Revolution is the first full-fledged study of Gramsci's Prison Notebooks in the light of his pre-prison career as a socialist and communist militant and a highly original Marxist intellectual. Walter Adamson shows how Gramsci's concepts of revolution grew out of his experience with the Turin worker councils of 1919-1920 as well as his experience combatting the Fascist movement.For Gramsci, revolution meant the steady ascension of a mass-based, educated, and organized "collective will," in which the final seizure of power would be the climax of a broader educative process. Success depended on countering not just the coercive power of the existing economic and political order but also the cultural hegemony of the state. A "counter-hegemony" for Gramsci required the leadership of an organized political party, but at its core lay his conviction that the common people were capable of self-enlightenment and could produce an alternative conception of the world that challenged the prevailing hegemonic culture.Adamson shows how these ideas, which Gramsci developed prior to his imprisonment, led him to a highly original concept of "subaltern" class movements that cohere not just on the basis of economic interest but by virtue of religious, ideological, regional, folkloric, and other sorts of cultural ties as well. These ideas of Gramsci have had enormous influence on a wide variety of subsequent cultural theories including postcolonialism and Foucault-style analyses of discursive practices.

In this ambitious work, David D. Laitin explores the politics of religious change among the Yoruba of Nigeria, then uses his findings to expand leading theories of ethnic and religious politics.

Clovis Semmes extends Afrocentric social theory by formulating the problem of structured inequality for African Americans in terms of cultural hegemony. Cultural Hegemony and African American Development challenges oppositional and segmented analyses that look at Black inequality in terms of either economic dislocation or racial oppression, and introduces the idea that what is at stake are the issues of progressive cultural adaptation, cultural reconstruction, and institutional development. What emerges is a new way of seeing and understanding the intellectual tradition and body of knowledge called Black, African American, or Africana Studies. In chapter 1 Semmes defines the relationship between cultural hegemony and the African American experience and establishes how this relationship creates distinctive and recurring problems for development. The following two chapters analyze the works by sociologists E. Franklin Frazier and Harold Cruse. Chapter 4 explores the role of legitimacy in psychological and social psychological adaptation, and inter- and intra-group relations. In Chapter 5, Semmes analyzes the relationship between the political economy of the mass media and African American aesthetic and artistic production, and argues that the expropriation of African American cultural products is a structural problem contributing to cultural negation. Chapters 6 and 7 examine two important institutional forms: religion and health. Next Semmes looks at the significance of cultural revitalization efforts which reveal the collectively-felt need to transcend destructive hegemony. He concludes with a chapter on factors affecting the production of knowledge in African American studies and the implications for cultural development. Sociologists and scholars in Ethnic and American Studies, as well as African American Studies, will find this study useful.

While scholars of social and political movements tend to analyze tactics in terms of their effectiveness in achieving specific outcomes, Robert F. Carley argues by contrast that tactics are, above all, what social movements do. They are not mere means to an end so much as they are a public form of expression pointing out injustices and making just demands. Rooted in a highly original analysis of the tactically mediated relationship between race and mobilization in the work of Italian philosopher and revolutionary Antonio Gramsci, Culture and Tactics demonstrates how tactics impact the organizational structures of social movements and expand the affinities of political communities. Carley looks at how Gramsci used innovative tactics to bridge perceptions of racial differences between factory workers and subaltern groups, the latter having been denigrated to the point of subhumanity by a complex Italian national racial economy. Newly envisioning Gramsci as a theorist of race within a broader context of social struggle, Carley connects Gramsci's insights into the political mobilizations of racialized subaltern groups to contemporary critical race theory and cultural studies of racialization and racism. Speaking across disciplines and drawing on a number of empirical examples, Carley offers a battery of original concepts to assist scholars and activists in analyzing the tactical practices of protests in which race is a central factor.

In this hugely influential book, Laclau and Mouffe examine the workings of hegemony and contemporary social struggles, and their significance for democratic theory. With the emergence of new social and political identities, and the frequent attacks on Left theory for its essentialist underpinnings, Hegemony and Socialist Strategy remains as relevant as ever, positing a much-needed antidote against ‘Third Way’ attempts to overcome the antagonism between Left and Right.

The book provides a unique and broad look at the history, power, duality, and promise of Spanish and English in the U.S.-Mexico borderlands--Provided by publisher.

Race and Hegemonic Struggle in the United States: Pop Culture, Politics, and Protest is a collection of essays that draws on concepts developed by Antonio Gramsci to examine the imagining of race in popular culture productions, political discourses, and resistance rhetoric. The chapters in this volume call for renewed attention to Gramscian political thought to examine, understand, interpret and explain the persistent contradictions, ambivalence, and paradoxes in racial representations and material realities.This book’s contributors rely on Gramsci’s ideas to explore how popular, political, and resistant discourses reproduce or transform our understandings of race and racism, social inequalities, and power relationships in the twentieth and early twenty-first centuries. Together the chapters confront forms of collective and cultural amnesia about race and racism suggested in the phrases “postrace,” “postracial,” and “postracism," while exposing the historical, institutional, social, and political forces and constraints that make antiracism, atonement, and egalitarian change so difficult to achieve.