“What the future fortunes of [Gramsci’s] writings will be, we cannot know. However, his permanence is already sufficiently sure, and justifies the historical study of his international reception. The present collection of studies is an indispensable foundation for this.” —Eric Hobsbawm, from the preface Antonio Gramsci is a giant of Marxian thought and one of the world's greatest cultural critics. Antonio A. Santucci is perhaps the world's preeminent Gramsci scholar. Monthly Review Press is proud to publish, for the first time in English, Santucci’s masterful intellectual biography of the great Sardinian scholar and revolutionary. Gramscian terms such as “civil society” and “hegemony” are much used in everyday political discourse. Santucci warns us, however, that these words have been appropriated by both radicals and conservatives for contemporary and often self-serving ends that often have nothing to do with Gramsci’s purposes in developing them. Rather what we must do, and what Santucci illustrates time and again in his dissection of Gramsci’s writings, is absorb Gramsci’s methods. These can be summed up as the suspicion of “grand explanatory schemes,” the unity of theory and practice, and a focus on the details of everyday life. With respect to the last of these, Joseph Buttigieg says in his Nota: “Gramsci did not set out to explain historical reality armed with some full-fledged concept, such as hegemony; rather, he examined the minutiae of concrete social, economic, cultural, and political relations as they are lived in by individuals in their specific historical circumstances and, gradually, he acquired an increasingly complex understanding of how hegemony operates in many diverse ways and under many aspects within the capillaries of society.” The rigor of Santucci’s examination of Gramsci’s life and work matches that of the seminal thought of the master himself. Readers will be enlightened and inspired by every page.

Addresses, among other things, the promise and perils of Web 2.0 and the rise of YouTube. This book provides an introduction to the world where every story gets told and every brand gets sold across multiple media platforms

Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award 2007 Choice Outstanding Academic Title A classic study on the dynamic between an individual and different media channels Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America’s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show’s secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

Based on extensive archival research, this open access book examines the poetics and politics of the Dublin Gate Theatre (est. 1928) over the first three decades of its existence, discussing some of its remarkable productions in the comparative contexts of avant-garde theatre, Hollywood cinema, popular culture, and the development of Irish-language theatre, respectively. The overarching objective is to consider the output of the Gate in terms of cultural convergence the dynamics of exchange, interaction, and acculturation that reveal the workings of transnational infrastructures.

This book observes and analyzes transnational interactions of East Asian pop culture and current cultural practices, comparing them to the production and consumption of Western popular culture and providing a theoretical discussion regarding the specific paradigm of East Asian pop culture. Drawing on innovative theoretical perspectives and grounded empirical research, an international team of authors consider the history of transnational flows within pop culture and then systematically address pop culture,digital technologies, and the media industry. Chapters cover the Hallyu—or Korean Wave—phenomenon, as well as Japanese and Chinese cultural industries. Throughout the book, the authors address the convergence of the once-separated practical, industrial, and business aspects of popular culture under the influence of digital culture. They further coherently synthesize a vast collection of research to examine the specific realities and practices of consumers that exist beyond regional boundaries, shared cultural identities, and historical constructs. This book will be of interest to academic researchers, undergraduates, and graduate students of Asian media, media studies, communication studies, cultural studies, transcultural communication, or sociology.

This edited book focuses on the dynamic balance between global cultural diversity and multilateral convergence in relevant policy areas that involve actual and potential policy convergences (and divergences): the environment, trade, peace and security, and human rights. It offers theoretical reflections about the impact of the concept of multiple modernities on new ideas, cultural backgrounds, and/or national or regional particularities. An interdisciplinary team of authors combines comparative policy analysis with theoretical dialogue about the conceptual, institutional, normative, and political dimensions of a new kind of multilateral cooperation. Finally, the book concludes that by stimulating an intercultural dialogue which goes beyond a mere "rational choice" approach, we can foster progress through a better understanding of the opportunities and limitations offered by a pluralist, varied, post-hegemonic, and multilayered form of multilateral cooperation. This book will be of key interest to scholars and students of European/EU studies, economics, human rights, climate change, history, cultural studies, international relations, international political economy, security studies, and international law.

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- List of Table -- Foreword: Earth to Transmedia -- Acknowledgements -- Introduction: Conceptualizing National and Cultural Transmediality -- PART I: European Transmediality -- 1 United Kingdom: The Justified Ancients of Mu Mu's 'Comeback' as a Transmedia Undertaking -- 2 Spain: Emergences, Strategies and Limitations of Spanish Transmedia Productions -- 3 Portugal: Transmedia Brand Narratives, Cultural Intermediaries and Port Wine -- 4 France: Telling Tales of Cultural Heritage using Transmedia Storytelling -- 5 Estonia: Transmedial Disruptions and Converging Conceptualizations in a Small Country -- PART II: North and South American Transmediality -- 6 United States: Trans-Worldbuilding in the Stephen King Multiverse -- 7 Canada: Transmediality as News Media and Religious Radicalization -- 8 Colombia: Transmedia Projects in Contexts of Armed Conflict and Political Change -- 9 Brazil: Reconfigurations and Spectatorship in Brazilian Telenovelas -- PART III: Asian Transmediality -- 10 Japan: Fictionality, Transmedia National Branding and the Tokyo 2020 Olympic Games -- 11 India: Augmented Reality, Transmedia Reality and Priya's Shakti -- 12 Russia: Interactive Documentary, Slow Journalism and the Transmediality of Grozny: Nine Cities -- List of Contributors -- Index

The book reflects on the discreet influence of Hindutva in situations/places outside or at the margins of its organisational and mobilisational arena, where people denying any commitment to the Sangh Parivar, incidentally, show affinities and parallelisms with its discourse and practice. This study looks at Hindutva’s entrenchment not so much as an orchestration from above but more as an outcome of a process that evolves in relation to specific social and cultural milieus. The contributors analyse Hindutva’s entrenchment, emphasising on the ethnography of the forms of mediation and/or convergence produced in certain contexts. The 11 case studies highlight three different dynamics of Hindutva’s cultural entrenchment. The first section gathers cases where RSS-affiliated organisations have set up specific cultural or artistic programmes at the regional level, involving the meditation of local people whose interest in these programmes does not necessarily mean that they endorse the Hindutva agenda completely. The next deals with convergence and refers to cases where the followers gather around a charismatic personality, whose precepts and practice may bring them towards a closer affinity with the Hindutva programme. The last section deals with the contexts of resistance, where social milieus engaged in opposing Hindutva may, in fact, paradoxically, and even inadvertently, imbibe some of its ideas and practices in order to contest its claims.

Media studies scholars and commentators have categorised the media in distinct periods: 'old media' such as television, radio and print; 'new media' which include online media, computers, and PDAs. Now we are in a period of 'media convergence' - print newspapers sent as MP3 - but also the increasing convergence of media policy, media ownership and media practices. This book looks at how 'traditional' media companies are moving in to converged media, questions of ownership, questions of working practices and questions of the audience.

Legitimating Television: Media Convergence and Cultural Status explores how and why television is gaining a new level of cultural respectability in the 21st century. Once looked down upon as a "plug-in drug" offering little redeeming social or artistic value, television is now said to be in a creative renaissance, with critics hailing the rise of Quality series such as Mad Men and 30 Rock. Likewise, DVDs and DVRs, web video, HDTV, and mobile devices have shifted the longstanding conception of television as a household appliance toward a new understanding of TV as a sophisticated, high-tech gadget. Newman and Levine argue that television’s growing prestige emerges alongside the convergence of media at technological, industrial, and experiential levels. Television is permitted to rise in respectability once it is connected to more highly valued media and audiences. Legitimation works by denigrating "ordinary" television associated with the past, distancing the television of the present from the feminized and mass audiences assumed to be inherent to the "old" TV. It is no coincidence that the most validated programming and technologies of the convergence era are associated with a more privileged viewership. The legitimation of television articulates the medium with the masculine over the feminine, the elite over the mass, reinforcing cultural hierarchies that have long perpetuated inequalities of gender and class. Legitimating Television urges readers to move beyond the question of taste—whether TV is "good" or "bad"—and to focus instead on the cultural, political, and economic issues at stake in television’s transformation in the digital age.