We live in a rich multisensory environment, in which we experience a continuous stream of sensory information coming from different sensory modalities, such as vision, sound, smell, touch, and taste. Our brains constantly encode, filter, and integrate that sensory information, and generate a unified perception of the world. However, how the brain processes and binds those sensory inputs are still unknown. Crossmodal correspondence refers to the tendency for normal observers to match distinct features or dimensions of experience across different sensory modalities (e.g., “bouba-kiki” effect). There has been a rapid growth of research interest in crossmodal correspondence over the last two decades. More and more crossmodal correspondences, within-modal correspondences, associations between sensory dimensions and concepts, and experiences have been identified. The congruency effect of crossmodal correspondences on facilitating sensory processing has also been highlighted.

Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. - Most comprehensive collection of psychological research behind product design and usability - Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience - International contributions from experts in the field

Multisensory Perception: From Laboratory to Clinic surveys the current state of knowledge on multisensory processes, synthesizing information from diverse streams of research and defining hypotheses and questions to direct future work. Reflecting the nature of the field, the book is interdisciplinary, comprising the findings and views of writers with diverse backgrounds and varied methods, including psychophysical, neuroanatomical, neurophysiological and neuroimaging approaches. Sections cover basic principles, specific interactions between the senses, the topic of crossmodal correspondences between particular sensory attributes, the related topic of synesthesia, and the clinic. - Offers a comprehensive, up-to-date overview of the current state of knowledge on multisensory processes - Coverage includes basic principles, specific interactions between the senses, crossmodal correspondences and the clinical aspects of multisensory processes - Includes psychophysical, neuroanatomical, neurophysiological and neuroimaging approaches

Synesthesia is a fascinating phenomenon which has captured the imagination of scientists and artists alike. This title brings together a broad body of knowledge about this condition into one definitive state-of-the-art handbook.

Cognitive neuroscientists have started to uncover the neural substrates, systems, and mechanisms enabling us to prioritize the processing of certain sensory information over other, currently less-relevant, inputs. However, there is still a large gap between the knowledge generated in the laboratory and its application to real-life problems of attention as when, for example, interface operators are multi-tasking. In this Element, laboratory studies on crossmodal attention (both behavioural/psychophysical and cognitive neuroscience) are situated within the applied context of driving. We contrast the often idiosyncratic conditions favoured by much of the laboratory research, typically using a few popular paradigms involving simplified experimental conditions, with the noisy, multisensory, real-world environments filled with complex, intrinsically-meaningful stimuli. By drawing attention to the differences between basic and applied studies in the context of driving, we highlight a number of important issues and neglected areas of research as far as the study of crossmodal attention is concerned.

Perceptual and Cognitive Development illustrates how the developmental approach yields fundamental contributions to our understanding of perception and cognition as a whole. The book discusses how to relate developmental, comparative, and neurological considerations to early learning and development, and it presents fundamental problems in cognition and language, such as the acquisition of a coherent, organized, and shared understanding of concepts and language. Discussions of learning, memory, attention, and problem solving are embedded within specific accounts of the neurological status of developing minds and the nature of knowledge. - Research advances and theoretical reorientations are updated in the Second Edition; the revision focuses more attention on the cognitive and biological sciences and neuroscience - Illustrates how the developmental approach can yield fundamental contributions to our understanding of perception and cognition as a whole - Discussions of learning, memory, and attention permeate individual chapters

The first steps toward merging the cognitive and social approaches to language processing.

This book constitutes the refereed post-conference proceedings of the 5th International Conference on Mining Intelligence and Knowledge Exploration, MIKE 2017, held in Hyderabad, India, in December 2017. The 40 full papers presented were carefully reviewed and selected from 139 submissions. The papers were grouped into various subtopics including arti ficial intelligence, machine learning, image processing, pattern recognition, speech processing, information retrieval, natural language processing, social network analysis, security, and fuzzy rough sets.

One of the attractive features of the great classical ethologists was their readiness to ask different kinds of questions about behavior - and to do so without muddling the answers. Niko Tinbergen, for instance, was interested in the evolution of behavior. But he also had interests in the present-day sur vival value of a behavior pattern and in the mechanisms that control it from moment to moment. Broad as his interests were, he clearly separated out the problems and recognized that questions about the history, function, control, and development of behavior require distinct approaches - even though the answers to one type of question may aid in finding answers to another. The open-minded (and clear-headed) style of ethologists like Tinbergen was based on a recognition that there are diverse ways of usefully con ducting research on behavior. This consciousness has been partially sub merged in recent years by new waves of narrowly focused enthusiasm. For instance, the study of the behavior of whole animals without recourse to lower levels of analysis, and the treatment of sociobiological theories as ex planation for how individuals develop, has meant that the relatively fragile plants of neuroethology and behavioral ontogeny have almost disappeared under the flood.

The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.