Business cards are a statement of identity. Capable of conveying much more than contact information, they represent the creativity or style of a company in a very portable format. As an historical artifact in the digital age, they are constantly in danger of obsolescence and only those that truly stand out are memorable. One way to achieve the note

In this tutorial, we are going to design up a simple business card in Photoshop and get it ready for print with crop marks and bleed. Normally you'd do some of this with a tool like In Design, but it is in fact possible to get by with just our trusty old Photoshop

In an age dominated by digital media, the first book in this series, Business Cards: The Art of Saying Hello, revealed the unique potential of the humble business card as an opportunity for creative greetings, firmly stamped with the user's personality. With thousands of examples being exchanged around the world, Business Cards 2 casts a wide net, featuring designs for creative individuals and organizations sourced from all continents. Highlighting materials, formats and production methods that push the boundaries of this genre, the result is a book full of inspiring surprises.

The business card is an easy form of media which is used by almost all people, all over the world. Although the business card is casually passed and received, its function is beginning to extend infinitely. This small paper medium is beginning to become a huge individual resource - a large amount of data can be stored in that small square. The business card is more than just your name and contact information on a piece of paper; it is your visual message, your individuality and your personality. It reflects your character. The business card is your own personal art world. Meishi: Little Graphic Art Gallery of the World showcases hundreds of examples of these small works of art. Each creative design is a miniature masterpiece. SELLING POINTS: The business card has been used as a name card and a promotional tool for many years. This book is a comprehensive collection of unique business card designs, representing high quality and rich diversity in their design Presents over 800 outstanding designs from more than 25 countries ILLUSTRATIONS 800 colour illustrations

Offering veteran insight and friendly, actionable advice from two self-made women who manage three six-figure businesses, this practical handbook acts as a roadmap to guide anyone wanting to build a profitable venture out of their creative passion. Figuring out how to make a living from your creative work poses unique challenges and obstacles. From choosing the right business model to building a brand, from managing your time to scaling up your production—starting your own creative business often means doing it all yourself. Enter The Creative Business Handbook by Alicia Puig and Ekaterina Popova, the dynamic duo behind Create! Magazine. With its conversational tone and accessible advice, this handbook lays an essential foundation for anyone wanting to earn a living with their art—no fancy business degree required! In addition to nuts-and-bolts advice based on the authors' real-life experiences, each chapter of the book includes an interview with a creative entrepreneur from a different background and craft, and ends with action steps that will help keep you on track. Written by creative business owners for creative business owners, this is the perfect book for anyone with a vision who is ready to hit the ground running. EXPERT AUTHORS: Informed by the authors' decades of experience founding and managing three successful creative businesses—as well as the lessons they learned from some projects that didn't stand the test of time—this book offers tried-and-true advice for artists looking to get their creative enterprises off the ground and achieve real financial success. Popova and Puig have also included interviews with other self-employed creatives across a variety of fields, giving you a window into the myriad paths available to you as you embark on your entrepreneurial journey. FOR ALL CREATIVES: This book offers real wisdom for starting and sustaining your unique creative business no matter your passion, whether you are a career artist looking to make a living outside of the gallery space, an experienced freelance writer interested in mentoring your peers, or a podcaster who dreams of sustaining yourself by making content that you genuinely care about. From advice about best marketing practices to striking the ever-elusive work-life balance, this guide will help you to understand the business side of your creative practice. Perfect for: Artists, designers, makers, illustrators—recent graduates and budding professionals—looking to start their own businesses Creative people exploring career ideas and looking for practical advice and inspiration Graduation, birthday, or holiday gift for artistic and entrepreneurial friends and loved ones Readers of Create! Magazine, Steal Like an Artist, Big Magic, and Untamed

The go-to guide for graphic designers who want to run their own shop and improve their bottom line. First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.

The go-to guide on how to market a creative organization, why it is important, and what techniques work. Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.