Creating standards-compliant animations for the Web just got a lot easier. With this concise guide, you’ll learn how to convert Flash animations into HTML5, using Wallaby—the experimental tool from Adobe. Wallaby makes Flash content available for devices that don't support Flash runtimes, including the iPhone and iPad. Developing HTML5 animations is time-consuming with all the coding required. This book shows you how to create compelling content for HTML5 environments with relative ease, whether you know Flash or not. After a quick introduction to simple animation building with Flash, you'll learn how Wallaby helps you convert those animations into HTML5 code. Learn how to create a simple Flash animation, using Flash Professional CS5 Become familiar with the Flash Library, Stage drawing canvas, and animation Timeline Take the right approach to building a complex Flash animation for HTML5 Get performance tips to optimize animations for desktops and mobile devices Use simple JavaScript and CSS code to place the Wallaby animation in a web page Add interactivity to your HTML5 animation with jQuery

Annotation Creating standards-compliant animations for the Web just got a lot easier. With this concise guide, youll learn how to convert Flash animations into HTML5, using Wallabythe experimental tool from Adobe. Wallaby makes Flash content available for devices that don't support Flash runtimes, including the iPhone and iPad. Developing HTML5 animations is time-consuming with all the coding required. This book shows you how to create compelling content for HTML5 environments with relative ease, whether you know Flash or not. After a quick introduction to simple animation building with Flash, you'll learn how Wallaby helps you convert those animations into HTML5 code. Learn how to create a simple Flash animation, using Flash Professional CS5Become familiar with the Flash Library, Stage drawing canvas, and animation TimelineTake the right approach to building a complex Flash animation for HTML5Get performance tips to optimize animations for desktops and mobile devicesUse simple JavaScript and CSS code to place the Wallaby animation in a web pageAdd interactivity to your HTML5 animation with jQuery.

This book will present you with a full rundown of all the new features in the upcoming Flash Player 11 runtime. Along with each feature, if applicable, will be a demonstration of how to employ the new feature. There's also be a short introduction to Flash Player and a chapter dedicated to providing you with additional resources.

This book will present you with a full rundown of all the new features in the upcoming AIR 3.0 runtime. Along with each feature, if applicable, will be a demonstration of how to employ the new feature. There's also be a short introduction to AIR and a chapter dedicated to providing you with additional resources.

Starling is an ActionScript 3 2D framework developed on top of the Stage3D APIs (available on desktop in Flash Player 11 and Adobe AIR 3). Starling is mainly designed for game development, but could be used for many other use cases. Starling makes it possible to write fast GPU accelerated applications without having to touch the low-level Stage3D APIs. Most Flash developers want to be able to leverage GPU acceleration (through Stage3D) without the need to write such higher-level frameworks and dig into the low-level Stage3D APIs. Starling is completely designed after the Flash Player APIs and abstracts the complexity of Stage3D (Molehill) and allows easy and intuitive programming for everyone. Obviously Starling is for ActionScript 3 developers, especially those involved in 2D game development; of course you will need to have a basic understanding of ActionScript 3. By its design (lightweight, flexible and simple), Starling can be used also be used for other use cases like UI programming. That said, everything is designed to be as intuitive as possible, so any Java™ or .Net™ developer will get the hang of it quickly as well.

Step into the world of animation and go beyond the fundamentals of Adobe Animate to bring experiences to life through expert-led content Key FeaturesProduce rich motion graphics and interactive animations for multiple platforms and discover different ways to use AnimateExplore the key features and enhancements in the latest Adobe Animate releaseTake your Adobe Animate projects to the next level by delving into creative workflowsBook Description Adobe Animate is platform-agnostic asset creation, motion design, animation, and interactivity software. Complete with step-by-step explanations of essential concepts, practical examples, and hands-on walkthroughs, this book shows you how to use Adobe Animate to create immersive experiences by breaking through creative limitations across every medium. You will begin by getting up to speed with what you need to know about Adobe Animate quickly. Next, you will learn how to get started with Animate as a creative platform and explore the features introduced in the most recent version of the software. Moving on, you'll consume and produce media assets for multiple platforms through both the publish and export workflows. Following this, you'll delve into advanced rigging techniques and discover how to create more dynamic animation with advanced depth and movement techniques. You'll also find out how to build projects such as games, virtual reality experiences, and apps for various platforms. The book concludes with an examination of different methods used to extend the software for various needs. By the end of this book, you'll be able to produce a variety of media assets, motion design materials and animated artifacts, and interactive content pieces - all while targeting a variety of platforms including HTML5 Canvas, WebGL, and mobile devices. What you will learnGain a solid understanding of Adobe Animate foundations and new featuresUnderstand the nuances associated with publishing and exporting rich media content for various platformsMake use of advanced layering and rigging techniques to create engaging motion contentCreate dynamic motion by using the camera and variable layer depth techniquesDevelop web-based games, virtual reality experiences, and multiplatform mobile applicationsExtend Animate with extensions, application-level scripting, and the creation of custom integrated tutorialsWho this book is for This book is for web, graphic, and motion design professionals with basic experience in animation who want to take their existing skills to the next level. A clear understanding of basic animation concepts will help you to get the most out of this book and produce impressive results.

Step into the world of animation and go beyond the fundamentals of Adobe Animate to bring experiences to life with the help of expert-led content in this illustrated guide Key Features Produce rich motion graphics and interactive animations for multiple platforms Explore the key features and enhancements in the latest Adobe Animate release Take your Adobe Animate projects to the next level with creative workflows Book DescriptionAdobe Animate is platform-agnostic asset creation, motion design, animation, and interactivity software. Complete with explanations of essential concepts and step-by-step walkthroughs of practical examples, this book will guide you in using Adobe Animate to create immersive experiences by breaking through creative limitations across every medium. We begin by getting up to speed with all that you need to know about Adobe Animate. You'll learn how to get started with Animate as a creative platform and explore the features introduced in its most recent versions. The book will show you how to consume and produce media assets for multiple platforms through both the publish and export workflows. Following this, you’ll explore advanced rigging techniques and discover how to create more dynamic animation with advanced depth and movement techniques. You’ll also find out how to build projects such as games, virtual reality experiences, and apps for various platforms as the book demonstrates different ways to use Animate. Finally, it covers the different methods used to extend the software for various needs. By the end of this Adobe Animate book, you'll be able to produce a variety of media assets, motion graphic design materials, animated artifacts, and interactive content pieces for platforms such as HTML5 Canvas, WebGL, and mobile devices.What you will learn Gain a solid understanding of Adobe Animate foundations and new features Understand the nuances associated with publishing and exporting rich media content to various platforms Make use of advanced layering and rigging techniques to create engaging motion content Create dynamic motion using the camera and variable layer depth techniques Develop web-based games, virtual reality experiences, and multiplatform mobile applications Extend Animate with extensions, application-level scripting, and the creation of custom integrated tutorials Who this book is for This book is for web, graphic, and motion design professionals with basic experience in animation who want to take their existing skills to the next level. A clear understanding of fundamental animation concepts will help you to get the most out of this book and produce impressive results.

Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms? HTML5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. You'll also learn how to get around discrepancies in browser support with JavaScript and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices. This book: Takes you through the advertising campaign process with HTML5 from design to delivery Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript. HTML5 Advertising equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients. HTML5 is here whether you like it or not, so why not jump in early and head down the path of building the future.

Become an accomplished motion designer, animator, and interactive content producer with the help of expert-led material Key FeaturesProduce rich motion graphics and interactive animations for multiple platforms by exploring the Adobe Animate ecosystemGet acquainted with the key features and enhancements in the latest Adobe Animate release such as depth, layering, and object warpingTake your Adobe Animate projects to the next level with creative workflows using diverse animation techniquesBook Description Adobe Animate is a platform-agnostic asset creation application that enables you to create motion design and vector animations while facilitating interactivity across other Adobe software such as After Effects, Photoshop, and Illustrator. This book comes packed with explanations of essential concepts and step-by-step walk-throughs of practical examples, guiding you in using Animate to create immersive experiences and breaking the walls of creative limitations. In this third edition, you'll begin by getting up to speed with the features of Adobe Animate. You'll learn how to set up Animate as a creative platform and explore the enhancements introduced in its most recent versions. The book will show you how to consume and produce media assets for different platforms through the publish and export workflows. You'll explore advanced rigging workflows and discover how to create more dynamic animations with complex depth and movement techniques. As the book demonstrates different ways of channeling your creativity through Animate, you'll be able to build projects such as games, virtual reality experiences, generative art, and apps for various platforms. Finally, this graphic design book covers the different methods used to extend the software to meet various user requirements. By the end of this book, you'll be able to produce a variety of media assets, motion graphic designs, animated artifacts, and interactive content pieces for platforms such as HTML5 Canvas, WebGL, and mobile devices. What you will learnGain an understanding of Adobe Animate foundations and new featuresUnderstand how to publish and export rich media content to various platformsFind out how to use advanced layering and rigging techniques to create engaging motion contentExplore how to create dynamic motions using variable layer depth techniquesDevelop web-based games, generative art, virtual reality experiences, and multiplatform mobile applicationsMake the most of Animate with extensions, application-level scripting, and the creation of custom-integrated tutorialsWho this book is for This book is for web, graphic, and motion design professionals with basic experience in animation who want to take their existing skills to the next level. A clear understanding of fundamental animation concepts will help you to get the most out of this book and produce impressive results.

The Truth About HTML5 is for web designers, web developers, and front-end coders who want to get up to speed with HTML5. The book isn't afraid to point out what everyone gets wrong about HTML5's new markup, so you don’t make the same mistakes. It will show you what rocks in HTML5 today and what the future holds. Marking up a basic web page shouldn't be a quasi-religious exercise where the high priests of HTML5 must be consulted for their interpretation of the holy texts (the HTML5 spec). Don’t waste hours trawling through confusing, poorly researched, and often flat-out wrong information on the Internet. Get the truth on HTML5's markup here. You'll also find out about HTML5's new microdata standard that's being used on major websites, such as eBay and IMDB, right now, and get the low-down on the Canvas object and what it can and can't do for you. The book also covers how HTML5 affects CMSs and web apps, what HTML5 means for mobile, and what the future holds. HTML5 isn't one big blob of technology that will be "finished" at some point in the future. It’s a grab bag of cool stuff, much of which has been around for years. Learn what’s well supported and ready to go today. Now that the initial wave of hype is over, it's time to learn the truth about HTML5.