NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

This book collects and summarizes current scientific knowledge concerning coal-mined landscapes of the Appalachian region in eastern United States. Containing contributions from authors across disciplines, the book addresses topics relevant to the region’s coal-mining history and its future; its human communities; and the soils, waters, plants, wildlife, and human-use potentials of Appalachia’s coal-mined landscapes. The book provides a comprehensive overview of coal mining’s legacy in Appalachia, USA. It book describes the resources of the Appalachian coalfield, its lands and waters, and its human communities – as they have been left in the aftermath of intensive mining, drawing upon peer-reviewed science and other regional data to provide clear and objective descriptions. By understanding the Appalachian experience, officials and planners in other resource extraction- affected world regions can gain knowledge and perspectives that will aid their own efforts to plan and manage for environmental quality and for human welfare. Appalachia's Coal-Mined Landscapes: Resources and Communities in a New Energy Era will be of use to natural resource managers and scientists within Appalachia and in other world regions experiencing widespread mining, researchers with interest in the region’s disturbance legacy, and economic and community planners concerned with Appalachia’s future.