Seminar paper from the year 2004 in the subject Politics - International Politics - Topic: Globalization, Political Economics, grade: A (1,0), University of Agder (Political Science Fakultet for Okonomi og samfunn), course: Power, politics and the media, 12 entries in the bibliography, language: English, abstract: Immer wieder wird behauptet, dass unter dem Einfluss der weltweiten Globalisierung, die Inhalte der Informations- und Kommunikationsmedien nicht länger im Ermessen einzelner Anbieter liegen, sondern sich - synchron zur Verschiebung der Besitzverhältnisse von einzelnen Unternehmen zu einem globalen Netzwerk - verstricken zu einem eindimensionalen Produkt, in einer Branche, die von wenigen Medienkonglomeraten geleitet und beherrscht wird. Die vorliegende Arbeit überprüft und diskutiert die Behauptung, dass der zeitgenössische medial gesteuerte Informationsaustausch sich auf eine allgemeine Medienideologie konzentriert. Dabei wird der besondere Fokus auf die wirtschaftlichen Interessen der Medienunternehmen gelegt. Die Frage, die sich in diesem Kontext stellt, lautet, ob Medienkonzentration, sofern sie existiert, auch einen gewissen Nutzen hat oder ob sie schlichtweg eine Bedrohung der modernen Gesellschaft darstellt, indem sie demokratische Grundprinzipien einschränkt und unterdrückt.

"In this passionate and strikingly lucid essay, Robert McChesney makes clear why all of us should be alarmed about the effects of media mergers on the future of American democracy. This is a must reading for anyone who wants to get a quick understanding of this troubling trend."—Susan J. Douglas, author of Growing Up Female with the Mass Media

Digital and social media companies such as Apple, Google, and Facebook grip the globe with market, civic, and political strength akin to large, sovereign states. Yet, these corporations are private entities. How should states and communities protect the individual rights of their citizens – or their national and local interests – while keeping pace with globalized digital companies? This scholarly compendium examines regulatory solutions which encourage content diversity and protect fundamental rights. The volume compares European and US regulatory approaches, including closer focus on topics such as privacy, copyright, and freedom of expression. Further, we propose pedagogical models for educating students on possible regulatory regimes of the future. Our final chapter invites readers to consider social and digital media regulation for both this generation and the ones to come. Chapter(s) “Introduction: New Paradigms of Media Regulation in a Transatlantic Perspective”, “From News Diversity to News Quality: New Media Regulation Theoretical Issues” and “The Stakes and Threats of the Convergence Between Media and Telecommunication Industries” are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics. Key Features: Examines the basic dynamics that underlie the changing media industry and the possible influence these changes are having on society (society′s insatiable quest for profits and democratic society′s need for a media system that serves the public interest) Draws from both social and economic theory to create two conceptual frameworks: market model, and public sphere model Focus on devlopments in the last decade to major media industry trends mapping structural organization, the rise of media conglomerates, and their new strategies Assesses the impact of recent changes in the media industry using the public sphere model on social and political life Offers clear, concise, jargon-free writing accessible to all students and professionals without an economics background

Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, LMU Munich (Institut für Information Organisation und Management), course: "Beyond Web 2.0", language: English, abstract: User generated content on the web is a phenomenon which has occurred only in the last couple of years. Internet users generate their own content and distribute it through weblogs, podcasts and wikis. They are now gaining more and more power and reach using new web 2.0 technologies to promote themselves through (social) networking and in online communities. Obviously traditional print media are facing a new competitor in the media market: the user. This thesis therefore asks the questions arising in the context how traditional print media and user generated content (UGC) interact: Can UGC be a competitor to the traditional media? The question is not if UGC will replace traditional media in near future but how the concepts of UGC could possibly compete or complement traditional media concepts. Have media usage habits already changed in the face of UGC? Right now it seems they have staid quite stable despite UGC. Nonetheless it is all the more important to look at the signs of change as this phenomenon is still in its initial stage. Should traditional media players therefore implement UGC? UGC seems likely to improve and transfer a brand image. It may give the traditional media players a new point of view of their target groups, attract new target groups and generate revenue through advertisement or by cutting costs. All these questions will be considered in this thesis, using the relevant data and research to give a good overview over the developments in the print media industry facing UGC, also giving examples of the German print media market.

The freedom of expression and the freedom of information are the indispensable components of free media. Without these two basic rights, an informed, active, and participatory citizenry is impossible. Members of the media require special protections to enable them to operate freely in order to advocate for human rights, public discourse, and the plurality of ideas. The Handbook of Research on Combating Threats to Media Freedom and Journalist Safety is an essential reference source that evaluates how diverse threats impact on journalists’ wellbeing, their right to freedom of expression, and overall media freedoms in various contexts and assesses inadequacies in national security policies, planning, and coordination relating to the safety of journalists in different countries. Featuring research on topics such as freedom of the press, professional journalism, and media security, this book is ideally designed for journalists, news writers, editors, columnists, press, broadcasters, newscasters, government officials, lawmakers, diplomats, international relations officers, law enforcement, industry professionals, academicians, researchers, and students.

Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know® introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.

A "compelling indictment of the news media's role in covering up errors and deceptions" (The New York Times Book Review) due to the underlying economics of publishing—from famed scholars Edward S. Herman and Noam Chomsky. With a new introduction. In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order. Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media’s handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media’s treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.

Pt. 1. Macroeconomics of innovation -- pt. 2. Institutional matrixes -- pt. 3. Spaces of innovation.