This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.

The United Nations' 17 Sustainable Development Goals (SDGs) were set with a target date of 2030, and they represent our collective endeavors for a more sustainable future. However, seven years since their introduction, international business scholars have yet to fully comprehend their potential to lead these goals. This critical gap raises a pressing question: why has the academic community not fully harnessed its power to advance the SDGs? Amid an abundance of scholarly publications on ethics and responsible governance, corporate social responsibility (CSR), sustainable development, and environmental concerns, the spotlight has dimmed on the pivotal role that international business can play in this transformative agenda. Smart Strategies and Societal Solutions for Sustainable International Business solves this issue with chapters developed specifically for academic scholars. This book serves as a comprehensive guide to unleash the untapped potential of international business in promoting the SDGs. Covering a wide range of disciplines, from information sciences to sociology and environmental studies, it equips scholars with the knowledge and tools they need to push sustainable international business to the forefront of the global agenda. With a meticulous exploration of crucial topics such as corporate governance, digital transformation, environmental sustainability, social responsibility, and more, this book offers a blueprint for academic scholars to spearhead the charge toward a more sustainable and equitable world.

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.

For minority law students or attorneys, no factor is more important in deciding where to work than the quality of a firm's diversity program is central to their decision.

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on “Inclusive Leadership” and “Working on Diverse Teams,” as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on “Communicating for Social Change” allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865.

Strategic Management of Diversity in the Workplace discusses the strategic management of ethnic and cultural diversity by taking particular examples from Australia, Canada, The United Kingdom and the United States of America, in order to determine the salient benefits that organisations could derive when ethnic and cultural differences are seen as opportunities, not as problems, and are viewed as benefits rather than threats. Strategic Management of Diversity in the Workplace provides a clear demonstration of the benefits, conflicts and challenges faced by organisations. The renewed interest in multiculturalism in academic and policy circles revives the debate about issues related to the management of ethnic diversity in society at large and in specific settings, such as corporate Australia. This book specifically focuses on this problematic area by aiming to explore the practice of management and application of multiculturalism in the workplace. This book seeks to examine post-multiculturalism in Australia and explore whether it has affected the ways in which corporate Australia deals with issues of diversity and the lessons learned here are ones that apply across the business world. Strategic Management of Diversity in the Workplace would be of interest for researchers, academics, undergraduate and postgraduate business degrees students in the fields of Strategic Human Resources Management, Cross-Cultural Management, Managing Workplace Training and Managing and Leading People.

Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

James H. Lowry encapsulated his thirty plus years of experience in the field of minority business development in the book he co-authored in 2011, Minority Business Success: Refocusing on the American Dream. In his new book, Change Agent: A Life Dedicated to Creating Wealth for Minorities, Lowry delivers a deeply personal, candid, and often humorous, portrayal of his life from the South Side of Chicago to Wall Street and trailblazing entrepreneur. Often the first black in many rooms, at eighty years old, he continues the fight so he will not be the last. More than just a story of his life, this memoir illustrates the power of iconic mentors and pivotal opportunities leveraged across the globe, demonstrates how breakthroughs can be achieved through years of lessons learned, and offers real solutions to the ever widening wealth gap that plagues minority communities today. Unlike like many who only diagnose the problem, Lowry delivers a plan to accelerate economic development in the black community. This book is a road map for the next generation of leaders and will inspire new change agents to take the reins.

Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account. No matter the communication purpose, this book will help readers engage with difference and the concept of fault lines, and to identify and mitigate bias. It provides guidance on communicating the complexity inherent in issues such as crime, immigration, and sports, and understanding census data gathering methods and terms to craft stories or strategic campaigns. Above all, the book encourages readers to reconsider assumptions about race, class, gender, identity, sexual orientation, immigration status, religion, disability, and age, and recognize communicators’ responsibilities in shaping national discussions. This new edition addresses the ever-changing political and social climate, differentiates excellent journalism from punditry, and shows the business value of understanding diverse perspectives. A fantastic introduction to this complex but important field, this book is perfect for students, teachers, and early career communicators. The combintion of a hands-on approach and pull-out boxes with the diverse voices curated by editors María Len-Ríos and Earnest Perry make this an ideal text for the classroom and beyond.